Takeshita Street "Impressive shaved ice with strawberry fruit shaved directly and poured condensed milk" No ice used! Strawberry Tiger Harajuku store directly priced by domestic farmers. Read in Japanese

harajuku takeshita-street restaurant sweets2025.07.14

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Strawberry Tiger" on Takeshita-dori, Harajuku

Harajuku is a battleground for strawberry candy. On weekends and holidays, there is a long line of people waiting in line at all of the stores to get their hands on the strawberry sweets that look so good. Among them, Strawberry Tiger Harajuku Takeshita-dori is a surprisingly empty shop with a great sense of seclusion. You may be thinking, "Well, if it's empty, it doesn't mean it's not good, does it?" Your preconceived notions will be turned 180 degrees upside down.

I actually visited the store and tried the " Amagori "... If you like strawberries , you will be impressed with the level of shaved ice you get with just one bite.

Shaved ice without ice! What is "Amagori"?

Ama-gori" stands for " shaved ice made with strawberries. It is an extravagant sweet that uses no ice at all, but only frozen and shaved Amaou strawberries produced in Itoshima, Fukuoka!

The shaved Amaou strawberries are soft and fluffy, but when you put them in your mouth, the sweet and sour taste and the texture of the tiny seeds spread out, making this shaved ice a new sensation in which you can truly taste the strawberries themselves. The condensed milk on top adds an exquisite richness and mildness. Topped with vanilla ice cream, it quickly transforms into a rewarding treat that will bring your happiness to the max.

This price for this quality! Thanks to the company's efforts!

This "Amagori" is made from 100% Amao strawberries, yet the price is very reasonable. The reason why it can be offered at such a reasonable price is because it is directly operated by Ito Kingu, a brand specializing in strawberry sweets.

Ito Kingu is a company that handles the entire process of cultivating, processing, and developing Amaou strawberries, and their signature sweet "Amagori" is truly the culmination of their efforts.

It also conducts research on breeding and sugar content! What kind of company is Ito Khingu?

Hajime Fushihara, the breed developer who created the Amaou strawberry, is still in charge of research and development. In addition to joint research with various government agencies and research institutes, he has published many books on strawberry cultivation. He is a leading strawberry researcher in Japan.

Citation: https://www.itoking.shop/pickup/nouen/index.html

Ito Khingu, in collaboration with Kyushu University, is also making efforts to pursue sugar content and develop new strawberries, supported by a genuine corporate effort to "deliver sweeter and tastier strawberries. Because they compete not on the strength of their brand, but on "taste," they are able to attract customers even without the flashy lines. This is a restaurant where you can feel such quiet confidence.

Reference: https://www.itoking.shop/pickup/nouen/index.html

Ito Khingu "Amao Strawberry sherbet" (4 sherbets with Amao strawberries)

Amao Strawberry Processing and Sales Center Ito Kingu

3,305 yen (as of 12:53, Sep 06, 2025 | according to Rakuten Ichiba)

Amazon.com

Rakuten Ichiba

MERCALI

Pochip

A great souvenir! Strawberry cotton candy is also excellent!

We also received strawberry cotton candy as a souvenir, which is also of high quality! The subtle sweetness and strawberry flavor filled my mouth and made me happy even at home. The cute packaging makes it the perfect souvenir to take back to Harajuku.

Next time, I will go for the thick strawberry smoothie!

At the store, a smoothie made with luxurious Amao strawberries was also on sale; I was told that as many as 8-10 strawberries were used, so I definitely want to return for that next time!

Doraking Ace 2pcs. 2pcs. set, 2 green tea flavor + 2 plain flavor, raw dorayaki with Amaou strawberries.

Amao Strawberry Processing and Sales Center Ito Kingu

4,174 yen (as of 12:53, Sep 06, 2025 | Rakuten Ichiba)

Amazon.com

Rakuten Ichiba

Mercari

Pochip

Summary｜If you like strawberries, don't hesitate to go to "Strawberry Tiger Harajuku"!

There are many strawberry sweets stores along Takeshita-dori in Harajuku, but if you want to taste really delicious strawberries, Strawberry Tiger is the place to go. It's a hidden gem where you can enjoy the best strawberry sweets at a leisurely pace without the crowds of people in the know.

You will be surprised at how delicious strawberries are. You may change your concept of strawberries. If you visit Harajuku, please come and experience "Amagori" for yourself!