Vivienne Westwood CAFE Experience Report｜Decor, Menu, Limited Edition Goods Read in Japanese

Introduction: The brand's first café lands in Aoyama

In September 2025, Vivienne Westwood's new flagship store opened in the Omotesando/Aoyama area, and the accompanying café , Vivienne Westwood CAFE, finally made its debut.
This first café in Japan is a special space that condenses the brand's history and new concepts, and has been a hot topic of conversation among fashion and café lovers since its opening.

I actually visited on a Sunday evening and had a hot latte. Here, I would like to introduce in detail the experience, the atmosphere of the store, the menu, and the limited-edition goods.

Store interior design: A fusion of the brand's new concept and traditional Japanese beauty

The interior of the Aoyama store, which integrates a café and a store, is more than just a "café with a store.

• Concrete and wood flooring
• Industrial-inspired Vivienne Westwood original fixtures
• Archive wall display

In addition to the brand's unique worldview, the store incorporates uniquely Japanese elements and craftsmanship throughout.

Particularly striking are the lacquered red vertical lattice panels, reminiscent of temple and residential facades. The panels are placed on both floors to create a sense of rhythm and transparency while letting in soft light.
In addition, the curving walls, which are made using traditional plastering techniques, are decorated with new artwork exclusive to the Aoyama store, featuring the brand's iconic "orb motif" in a playful overlapping design.

The inspiration for the café is the legendary World's End store in London, founded in 1971.
The iconic clock that spins backwards on a 13-hour clock and the historical fixtures and wall colors are used to draw visitors into the brand's story.

Hot cafe latte actually ordered

I got the Hot Cafe Latte (690 yen).

• The barista carefully brews a cup for each order.
• It is mild and easy to drink with a lot of milk.
• The cute cup with the logo on it adds to the brand experience.

The staff's handiwork seen over the counter was impressive, and their uniforms also incorporated Vivienne shirts, creating the impression that "working here is part of the brand itself.

Menu: British food and cafe drinks

At the café, you can enjoy not only drinks but also British-style snacks and baked goods.

• A variety of original blend coffees (hot/ice, latte, Americano, etc.)
• Scones (with clotted cream and jam) made with Vivienne Westwood's original blend of flour and plenty of butter
• Shortbread from Leeds of Caithness, a long-established Scottish bakery
• British sweets such as financier

The price range is relatively easy to use, with drinks around ¥600-700, and takeout is also available. This price range was a bit surprising for a brand café.

Limited edition goods: A wide range of stylish and practical items

Another fun aspect of the café is the limited-edition goods available only here.

• Mugs
• Tumblers
• Key chains
• Coasters
• Plates

All of them are boldly designed with Vivienne's typical graphics and logos and make you feel good just by holding them. On the day I visited, there were many customers picking up the goods, and I saw people taking pictures and posting them on SNS.
I decided not to go this time, but next time I would definitely like to buy a mug or tumbler.

Q&A (Frequently Asked Questions)

Can I make reservations for the café?

Basically, you can use it on the same day. Since weekends and holidays are crowded, mornings and weekdays are the best times to make reservations.

Can I eat in?

Take-out, but you can take pictures inside the restaurant.

What is the price range?

Drinks are ¥600-700, and sweets are around ¥500-700.

Summary

Vivienne Westwood Café opened in Aoyama, Omotesando,
Vivienne Westwood Cafe is more than just a place to drink coffee, it is a place to experience the brand's world view.

• The interior incorporates concrete and wood.
• Lattice panels and plastered walls fused with the beauty of Japanese tradition
• Reversible clock reminiscent of the London flagship store
• British sweets and original goods

All of these elements can only be enjoyed here. This is a must-visit new attraction for fashion lovers as well as those who enjoy visiting cafes.

Conclusion

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