Perfume "Nebula Romance" POP-UP
In September 2025, Takeshita Street in Harajuku will be transformed.
Perfume celebrated their 25th anniversary and 20th anniversary of their major label debut with the opening of their anniversary project "ZO/Z5 Anniversary "Nebula Romance" POP-UP STORE," and the entire street was filled with Perfume.
However, in the midst of the excitement, the shocking news was announced that "Perfume will go on a cold sleep (inactivity) from 2026.
In this article, we will report on the details of the POP-UP STORE that we experienced on Takeshita-dori and the thoughts of the fans in response to the announcement of the hiatus.
Perfume's Outer Space on Takeshita-dori
The venue was UNIVERSAL MUSIC STORE HARAJUKU.
A huge visual was displayed on the glass exterior, and people walking along Takeshita-dori stopped one after another to take pictures.
At night, the street is lit up with blue and green lights, making the entire street look like a near-future outer space. Harajuku is usually crowded with tourists, but during this period it was completely enveloped in Perfume's worldview.
PochipAdmission and crowds
- Advance reservations required (LivePocket)
- Free admission time slots available (e.g., after 18:00, etc.)
I visited the free admission slot after 18:00 and was able to get in smoothly.
Please note that there are times when you cannot enter without a reservation.
Autographs and character introductions
Upon entering the exhibition hall, the first thing that catches the eye is the display of costumes and guns of the three characters.
Then, there are panels with the autographs of the three artists.
- A-chan's powerful autograph with a flower
- Kashiyuka's delicate and dignified handwriting
- Nocchi's handwriting is simple but has a strong presence.
Next to the panel, "CHARACTER INTRODUCTION" shows the new settings of the three artists. The figure holding a gun was like a heroine in a science fiction movie, presenting a new story of Perfume.
There was also a " Mr. MIC SHOW " sign in the aisle, glowing in pink neon. Visitors stopped to take pictures for social networking sites.
The 3rd floor merchandise sales｜Limited items and a SOLD OUT storm
The 3rd floor is the merchandise sales floor. The entire wall is lined with merchandise, and the center of the wall is lined with limited items.
- Towel with Nebula Romance logo
- Original canned drinks (jacket design, 800 yen each)
- Acrylic stands and key holders
- Discography book
- T-shirts, hoodies, socks, and other apparel
The canned drinks, in particular, have become a hot topic on SNS, with many fans saying they want to save them without drinking them.
The red letters "SOLD OUT" were conspicuously displayed on the product list panel, indicating the high popularity of the products.
Atmosphere of the entire venue and visitors
The store interior was based on a black color scheme, with a thoroughly futuristic presentation, including starry sky-like decorations and a ceiling with exposed inorganic piping.
Album songs were played as background music, and live images were shown on a large screen. The immersive experience was like being in a small live music club.
Since it was a weekday evening, there were many men and women enjoying the exhibition alone or stopping by on their way home from work. There were also spontaneous conversations among fans, such as "Which goods did you buy? There was a warm atmosphere in the air.
PochipPerfume Closet" at Laforet Harajuku
Perfume Closet #10 " is also being held at Laforet Harajuku, right next to Takeshita-dori Avenue.
The new apparel line was being developed, and together with the POP-UP, it was designed to allow visitors to enjoy the world of Perfume through "music + fashion".
👉 For more details, please refer to this article.
Announcement of "Cold Sleep," a hiatus on September 21, 2025.
In the midst of all this excitement, Perfume's big announcement came on September 21.
We will go into cold sleep from 2026.
When we wake up again, we will meet you with the evolved Perfume."
The official comment stated that "Perfume will be Perfume for life as long as there are three of us," and emphasized that it was not a breakup, but a pause into the future.
The choice of "cold sleep" instead of "pause" is a futuristic, science fiction-oriented expression that is typical of the girls. It was a choice that was typical of Perfume, which has always fused "technology and music.
Fans' Opinions and My Thoughts
On social networking sites and in the local community, there was an outpouring of surprise and tears.
- Perfume's music changed my life. I'm sad to see them go on hiatus, but if I can see them again in the future, I'll wait and believe in them.
- It's a relief that you said it's not the end.
- I will remember this moment in Harajuku for the rest of my life.
I myself felt a heart-wrenching loneliness.
However, the autographs and exhibits I saw at the POP-UP seemed to contain the message "I will come back again," and strangely enough, I also felt positive.
Frequently Asked Questions (FAQ)
It was held at UNIVERSAL MUSIC STORE HARAJUKU from September 18 (Thu) to 24 (Wed), 2025.
Admission was free, but to prevent congestion, advance reservations (LivePocket) were required during certain times. There was also a free admission slot.
There were panels autographed by the three members, introduction of character settings, a photo spot, and costume displays, etc. The exhibition was characterized by a production that allowed visitors to experience Perfume's world view.
Towels with the Nebula Romance logo, can drinks, acrylic stands, discography books, T-shirts and hoodies, and many more. Popular items were quickly SOLD OUT.
Yes, there were. Perfume Closet #10" was held at Laforet Harajuku at the same time, and new items from the apparel line were sold.
No. Perfume has announced that they are not breaking up, but going into a "cold sleep" (inactivity). This expression is based on the assumption that they will wake up again in the future, and the official comment clearly states that "Perfume is Perfume for life as long as there are three of us.
po tipSummary｜It was a place to experience a historical moment
Perfume "Nebula Romance" POP-UP STORE was a special place where you could not only enjoy the exhibition, goods, and production, but also share the historical moment just before the announcement of the suspension.
- An overwhelming production involving the entire Takeshita-dori street.
- A new story with autographs and character introductions
- Limited-edition goods offered "memories that will remain in your hands
- And the announcement of the hiatus coincided to make it an unforgettable experience!
Perfume is going to sleep, but they left us a promise that we will see them again in the future.
Believing in that day, we fans will continue to listen to Perfume's music.
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Store Information (Venue)
Store Name: UNIVERSAL MUSIC STORE HARAJUKU
Address: 1-20-6 Jingumae, Shibuya-ku, Tokyo
Store URL: https://store-harajuku.universal-music.co.jp/events/perfume-zo-z5-anniversary--pop-up-store4/
Nearest station: 3 minutes walk from "Harajuku" station Takeshita exit
Opening Date: 2025-09-18
Event Name: Perfume ZO/Z5 Anniversary "Nebula Romance" POP-UP STORE IN HARAJUKU
Event Start Date: 2025-09-18
Event End Date: 2025-09-28
Admission fee: free
Special Notes: *Advance reservations required / free admission slots available
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
Event Period: 2025-09-18 - 2025-09-28
