Report on the first overseas flagship store of the popular Korean brand "ADERERROR" in Omotesando, Tokyo｜What is ADERERROR? Read in Japanese

ADERERROR Tokyo Space in Omotesando

Korean fashion brand ADERERROR opened its first overseas flagship store "ADERERROR Tokyo Space" in Omotesando, Tokyo on August 9 (Sat), 2025.
The location is not far from the Omotesando intersection, behind the Ralph Lauren Omotesando store. It is a remarkable store in the center of Jingumae area.

Basic information about ADERERROR

ADERERROR is a fashion brand established in 2014 in Seoul, South Korea.
With the concept of "But near missed things," the brand is known for incorporating small discomfort and humor in everyday life into its designs.

The brand name ADER comes from the initial letters of "Aesthetic," "Drawing," "Erasing," and "Rebuilding.
At first glance, the designs are simple, but reconstructed from a unique perspective.

ADER ERROR Ardor Error Socks Socks Small A-peec logo socks Cotton BMADSSAC0302 Men's Black Green Ivory One Point

Select store FELICE

6,900 yen (as of 29/08/2012 04:31 | Rakuten Market research)

Amazon.com

Amazon

MERCURY

Potip

Design features

• Oversized silhouette
  Popular for its loose-fitting form that can be worn genderless. Representative of Korean street style.
• Bold cuts and patchwork
  asymmetry, switch designs, and playful details are common.
• Unique blue color
  The brand's signature color "ADER Blue" is used for many items and store designs.
• Fusion with art and culture
  The brand's expression incorporates not only fashion, but also contemporary art and lifestyle as a whole.

Reasons for Popularity

1. From Korean streets to the world
   ADER Blue has become popular not only in Korea, but also in select stores in Europe, the U.S., and Japan, where it has penetrated the highly fashion-conscious demographic.
2. Favorite of celebrities and influencers
   The brand has also become a topic of conversation when worn by K-POP artists such as BTS and BLACKPINK.
3. Wide range of collaborations
   • PUMA (PUMA)
   • MAISON KITSUNÉ
   • CONVERSE
     and other world-famous brands, rapidly expanding the brand's name recognition.

Expansion of stores around the world

Ardor Error is centered on the flagship store in Seoul, Korea,

• Japan (Omotesando)
• China (Shanghai and Beijing)
• Europe (Pop-up in London and Paris)

and other locations around the world. The Omotesando store is particularly popular as an art-space-like store where customers can experience the brand's world view.

Who we recommend Ardor Error to

• People who like Korean fashion and street style
• People who are looking for clothes with a sense of mode that can be worn in a genderless way
• People who want to keep it simple but unique
• People who want to feel "culture" as well as fashion

PUMA x ADERERROR] Sakosh Shoulder Bag Bag Sports Limited Logo Design Red TA1901 07600901 [Parallel Import].

PUMA x ADERERROR

5,999 yen (as of 29 Aug 2025 04:32 | by Amazon)

Review

Amazon

Rakuten

MERCURY

Pochip

Space design based on the theme of "Continuum

The concept of "ADERERROR Tokyo Space" is Continuum.
The space design is based on the motif of an organic cycle, from a seed to a living organism, the expansion of the living organism, and its eventual return to the seed.

The store is dotted with objects and installations inspired by life forms, embodying the creativity and experimental spirit of the brand in three dimensions. The store is like a gallery where you can enjoy Ardor Error's unique "sensory surprises and discoveries".

Lineup: Full Collection

ADERERROR Tokyo Space offers the full lineup of the brand.

• Main Collection
• Significant: Contemporary line
• Essence: Seasonless collection
• A-ventory: Lifestyle goods line

With a wide range of products from apparel to general merchandise, you can enjoy the world of Ardor Error not only in fashion but also in your entire lifestyle.

Limited items also available

To celebrate the opening, exclusive items that can only be found here are now available.

• Graphic T-shirt (black/white): 24,500 yen (tax included)
• Cap (black): 23,500 yen (tax included)

Both items feature special graphics inspired by the "Tokyo Space" space design. These items allow you to "wear" the brand's philosophy.

Leading the Asian fashion scene

Ardor Error is a fashion brand based in Seoul, Korea, that is gaining worldwide acclaim.
Tokyo Space" is the third store in Japan following "ADERERROR Significant Kobe" in Kobe and "ADERROR Plug Shop Hankyu Umeda" in Osaka, and is positioned as the first global flagship store outside Japan.

By locating the store in Omotesando, the center of Asian fashion, ADERROR is further strengthening its presence as a global brand.

Impressions from an actual visit

When you actually visit the store, you can already sense from the exterior that this is no ordinary store.
Once inside the store, a mysterious space that seems to be a fusion of art and fashion unfolds, providing an "experience" that is more than just shopping.

The staff is very attentive and explains the concept of the brand and the background of the items, allowing shoppers to understand the story behind the products while shopping. The shop offers not only limited items but also lifestyle goods, making it a space that even non-fashion lovers can enjoy.

Related Articles

Frequently Asked Questions (FAQ)

What is the price range for ardor errors?

T-shirts around 20,000-30,000 yen, sweatshirts 30,000-50,000 yen, outerwear 80,000-150,000 yen, and accessories from 10,000 yen.

Are there any other Ardor Error stores in Japan?

We have three stores in Japan: in Kobe (Significant Kobe), Osaka (Plug Shop Hankyu Umeda), and now Omotesando in Tokyo.

Is it for young people? Or can adults wear it too?

The designs are street-oriented, but the colors and silhouettes are sophisticated, so they can easily be incorporated into an adult casual style.

Store Information