Harajuku Kiddy Land Tamagotchi Selection Report: Bought Tamagotchi Paradise (Pink Land) & Found Tamagotchi Lab

Read in Japanese

【Harajuku Kiddyland】Tamagotchi Section

What you'll learn in this article (conclusion first)

I purchased a Tamagotchi Paradise (Pink Land) at the Tamagotchi section of Harajuku Kiddyland . I also bought a blind box keychain where you don't know what you'll get. At the back of the section, there's also the Tamagotchi Lab (Tamalabo), and I want to revisit specifically for Tamalabo next time.

• The Atmosphere at Harajuku Kiddyland's Tamagotchi Section
• Is Tamagotchi Paradise sold at the register? / Are there purchase limits?
• Price (POP display) and important notes (batteries, etc.)
• Availability of peripheral goods like plushies, straps, blind boxes, Nano Blocks, pouches, etc.
• Location of Tamagotchi Lab and points that make you want to revisit

Where is the Tamagotchi section at Harajuku Kiddyland? What's the atmosphere like?

I visited the Tamagotchi corner at Kiddyland in Harajuku.
The sales area had ample space, with shelves packed full of goods. Beyond the standard devices, they offered a wide range of accessories, making it easy to browse even for first-time visitors.

Items seen in the store (lineup)

• Main Units (Original Series)
• Tamagotchi Paradise (※sold at the register)
• Plush toys / Mascots
• Blind Boxes (Collectible Series)
• Neck Strap
• Fluffy Case
• Nano Blocks (including Mini Nano)
• Smartphone-shaped pouch / Plush toy-shaped pouch

Even if you intended to "just buy the main unit," the sheer amount of information in the corner made it impossible not to browse the peripheral goods too.

---

Tamagotchi Paradise is sold at the register | Note the price, purchase limits, and batteries

My main target this time was Tamagotchi Paradise.
The store POP indicated " Sold at the register," meaning it wasn't displayed on the sales floor but was handled at the register.

Price (from POP):

• Tamagotchi Paradise (3 colors) Each: ¥6,380 (tax included)
  • Blue Water
  • Purple Sky
  • Pink Land

※We also saw the following notation on POP displays.

• Jade Forest: ¥6,380 (tax included) (shows as sold out)
• Purple Sky Special Set: ¥7,480 (tax included) (shows as sold out)

Things to know before purchasing for peace of mind

• Limit one item per customer (purchase restrictions applied)
• Two AA batteries were sold separately
• You'll need a small Phillips-head screwdriver to insert the batteries (I bought one at a 100-yen store)

Make sure to have a Phillips screwdriver and batteries ready before purchasing, as you won't be able to start right away without them.

I purchased Tamagotchi Paradise (Pink Land)

I chose Pink Land from the three available colors.
The packaging had a vibrant color scheme, and the actual pink had a gentle feel. Including the time spent deciding on the color, I think the purchase experience itself is enjoyable.

Plushies & Mascots Galore｜My Favorite is Mamecchi

The store also had many Tamagotchi character plush toys and mascots on display.
Among them, Mamecchi left the strongest impression. Its expression was incredibly adorable, and as a plushie, it seemed to have an even greater presence.

For those wanting to attach it to a bag, check out the "keyring-attached" version

There are also mascot keyrings you can attach to your bag. They seemed easy to pair as a simple accent, even with a plain tote.

The neck strap is adorable | Recommended for those who want to carry it around around their neck

They also sell neck straps, and the patterns were super cute. The charm was that when worn around the neck, the device itself looked like an accessory.

• There was a pop pattern in pink tones
• There were also refreshing blue-toned patterns

If you use it often while out and about, choosing based on the strap design too will make using it more enjoyable.

I also bought a blind box keychain (the type where you don't know what you'll get).

This time, I also bought a blind box keychain where you don't know what you'll get.
It creates anticipation until you open it, and I felt it's the type that slightly boosts your shopping satisfaction. It's also an easy item to choose as a souvenir for trips or outings.

A cute keychain and stickers came out.

Also discovered Nano Blocks (Mini Nano) | Small joys you can display

Tamagotchi Nano Blocks were also available. They're small in size, but the great thing is you can display them once assembled.

Price (as displayed at the store)

• Nano Blocks (Original Tamagotchi White/Blue) Each ¥1,760 (tax included)
• Tamagotchi Mini Nano: ¥770 (tax included)
• Tamagotchi Mini Nano (BOX) ¥4,620 (tax included)

The Mini Nano is in an affordable price range, so it seemed like a great option for those interested to start with "just one to try."

Smartphone-shaped pouches & plush pouches are adorable｜They're practical too

There were Tamagotchi-themed pouches too, which were appealing as practical items.

• Smartphone-shaped pouch: Highly designed with a Tamagotchi-like atmosphere
• Plush-style pouch: Made of fluffy material, it looked great for carrying around

Beyond holding the main device, they seemed handy for storing small items like earbuds, lip balm, or keys. The appeal of pouches lies in being "cute yet practical for daily use."

Discovered Tamagotchi Lab (Tamalabo) | Located at the back of the store

The highlight of this visit was Tamagotchi Lab, tucked away at the back of the store.
Although I only had a short time to look around this visit, there were many intriguing elements, making me want to return specifically to explore Tamalabo at a leisurely pace next time.

Summary | Kiddyland Harajuku is recommended for Tamagotchi hunting

Harajuku Kiddyland's Tamagotchi section was a fun corner to browse, offering not just the main units but a wide range of related goods.

• Tamagotchi Paradise hascash register sales & purchase limits
• Plushies, mascots, straps, and more are well-stocked
• Blind boxes, Nano Blocks, pouches – they have the whole range
• Plus, Tamagotchi Lab is further inside, making you want to come back

I'm satisfied because I managed to purchase Tamagotchi Paradise (Pink) this time. Next time, I want to take a little more time to enjoy it, including Tamalab.

---

FAQ (Frequently Asked Questions)

Is Tamagotchi Paradise available at the store?

Store POP displays indicate "Available at the register," confirming it's a register-only purchase. If you don't see it on the shelves, checking the POP or asking a staff member is recommended.

Are there any purchase restrictions?

At the time I checked, it was advertised as "One item per customer."

Are batteries included?

Two AA batteries were sold separately. Having them ready when you buy the Tamagotchi will make the process smoother.

What other goods besides the main product are available?

Plush toys/mascots, neck straps, blind boxes, Nano Blocks, and smartphone-shaped/plush-shaped pouches were available.

Where is Tamalab located?

It was located at the back of the sales floor. Although my visit was brief this time, I'd like to return specifically to Tamalab next time.

Related Articles

Tamagotchi Articles

Kiddyland Articles

Tamagotchi Paradise Search Results

If you absolutely cannot purchase items on the official website or Rakuten, they may sometimes be available through secondary marketplaces like Mercari or Amazon.
However, since many listings are not official sales, it's recommended to carefully check the price, seller, and product condition before purchasing.

Mercari / Amazon

Store Information