The world's first high-profile store by the founder of Starbucks. High quality coffee in pursuit of quality "ERIC ROSE, Omotesando Read in Japanese

2025.09.23

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What is ERIC ROSE, a new café format created by the founder of Starbucks?

ERIC ROSE, located in Omotesando, is a café brand launched by Eric Rose, one of the founding members of Starbucks.
Based on the legendary "MORNING GLASS COFFEE + CAFÉ" café in Hawaii, which serves "truly delicious" food that he encountered while traveling around the world, it opened in Omotesando, Japan, in December 2020 as the world's first store of a new business model with an emphasis on sustainability.

High-profile brand by a founding member of Starbucks
First "ERIC ROSE" store in the world
Emphasis on sustainable initiatives
Original menu only available here

ERIC ROSE Characteristics

1. The only brand's first store in the world

ERIC ROSE originated in Omotesando, Tokyo. The world's first store is a special place that combines Japanese café culture with international food culture.

2. Commitment to Sustainability

The restaurant is operated with an emphasis on sustainability, including the procurement of coffee beans with a low environmental impact and efforts to reduce food loss.

3. Cuisine that can only be found here

Eric has arranged dishes he has encountered in his travels and adapted them to Japanese tastes. Everything from pancakes, salads, sandwiches, and coffee is "only available here.

4. High-quality coffee

We pursue quality so high that it has been called the "best coffee" in the world. The freshness of the beans, the roasting process, and the extraction method are all carefully considered, so you can enjoy a rich aroma and deep flavor that you cannot experience anywhere else.

The "meal-type pancake" I actually ate

I had the "meal pancake. The fluffy batter is combined with eggs, vegetables, bacon, and other ingredients to create a new type of pancake that can be enjoyed as a meal without being sweet.
They are also very satisfying even for lunch. The stylish presentation is typical of Omotesando, and the pancakes look great in photos.

Atmosphere of the restaurant

A sophisticated space based on white and wood tones.
Counter and table seating available, making it easy to use by yourself or in a group.
Comfortable and comfortable with ornamental plants and light, popular as a spot for social networking

Crowded on weekends and holidays, so lunchtime and afternoon café hours on weekdays are recommended.

Menu and price range (approximate)

Meal pancakes: 1,600 to 2,000 yen
Sweets pancakes: around 1,500 yen
Sandwiches and salads: around 1,000-1,500 yen
Coffee, tea and other drinks: around 600 yen

Summary

ERIC ROSE" in Omotesando is,

The world's first store by a founding member of Starbucks
A new type of sustainable café
A special place where you can enjoy meal pancakes and high quality coffee

We recommend this café to pancake lovers as well as those who are looking for a stylish lunch spot in Omotesando.

FAQ (Frequently Asked Questions)

Can I make reservations at ERIC ROSE?

Reservations can be made on the official website or by phone. It is recommended to make reservations in advance, especially on weekends as it gets crowded.

Do you have non-sweet pancakes?

Yes, meal pancakes with eggs, bacon, and vegetables are popular.

Do you offer take-out?

Drinks and some menu items can be taken out, but pancakes are only available in the restaurant.