[Event Ended] Visit to the 2025 Omotesando Snaideru POPUP (SNIDEL TOKYO AOYAMA)｜In-depth report on the limited-edition store and cafe celebrating the 20th anniversary.

Kaineko

omotesando Aoyama Street Fashion Limited-time event Past Events

Table of Contents

🏁 Event Ended

* Hours are subject to change without notice.

📍 omotesando / near Aoyama Street

SNIDEL 20th Anniversary! SNIDEL TOKYO AOYAMA" opens for a limited time!

SNIDEL TOKYO AOYAMA," a limited-time store celebrating SNIDEL 's 20th anniversary, will be open from August 21, 2025 (Thursday) to the end of December.
In a playful space with the theme of "LUCKY," visitors can enjoy limited items, an original café, a GACHA-GACHA experience, and the world view of SNIDEL that can only be experienced here.

Each floor of the store offers a different colorful worldview

The attraction of "SNIDEL TOKYO AOYAMA" is its space design, where each room is decorated in a different color.

1st floor

A glamorous and photogenic space based on pink and red. Casino-style decorations and slot machine-like effects are scattered throughout.

Second floor

The yellow and purple base colors and checkered walls make the space design look like an interior store. The colorful world that unfolds as you ascend the stairs is cute enough to be used as a reference for creating a room!

Furthermore, even the fitting rooms have been carefully designed to make the time spent choosing clothes enjoyable.

Official】SNIDEL BEAUTY｜Eye Designer n 01-04

SNIDEL BEAUTY Rakuten Ichiba

6,600 yen (as of 2025/08/29 04:34 | according to Rakuten Ichiba)

Amazon

Rakuten Ichiba

MERCURY

Pochip

Gachagacha (original capsule toy) experience

SNIDEL Original Capsule Toys (Gacha Gacha) are available only here.

One time 990 yen
Electronic money payment supported (PayPay, Rakuten Pay, auPay, etc.)
Contents include an eco-bag, fur charm, smartphone grip, mirror charm, rabbit charm, etc.
The thrill of not knowing what you will get is the attraction!

The exciting experience of possibly getting something different every time you visit is something no fan should miss.

Discover your favorites at SNIDEL HOME

The second floor also features the "SNIDEL HOME" area.

I fell in love with the cat motif loungewear and slippers.
There is also a wide range of other items, from one-piece dresses for going out to everyday wear, loungewear, cosmetics, and room fragrances, and just looking at them makes me excited.

SNIDEL HOME CAT Lame Knit Slipper SNIDEL HOME Women's 3 colors

SHIROHATO

6,380 (as of 2025/08/29 04:35 | according to Rakuten Ichiba)

Amazon

Rakuten Market

Mercari

potip

SNIDEL HOME CAT Sweatshirt Setup SNIDEL HOME Women's 3 colors

SHIROHATO

10,780 yen (as of 2025/08/29 04:36 | according to Rakuten Ichiba)

Amazon

Rakuten Market

MERCALI

potip

I also liked this sweatshirt TOPS and cardigan with ruffles!

SNIDEL [WEB ONLY] One Shoulder Logo Sweatshirt Snaidel Tops Hoodie Hoodie Gray Yellow Pink Navy White [Free Shipping

Rakuten Fashion

9,680 yen (as of 29/08/2012 04:37 | Rakuten Ichiba)

Amazon

Rakuten Market

Mercari

Potip

Limited items & pre-sale information

At SNIDEL TOKYO AOYAMA, in addition to the Aoyama store limited items, the flower motif collection commemorating the 20th anniversary and the second SNIDEL x Chacott collaboration are on pre-sale.

Ringer T-shirt ￥6,930
Cap ¥5,940
Heart charm ¥5,280
Flower motif dress and cardigan
SNIDEL × Chacott collaboration (velour × tulle dress, etc.)

Fans can get their hands on these items prior to their nationwide release, so don't miss them.

SNIDEL's first cafe "LIMITED CAFE

The centerpiece of the Aoyama store is SNIDEL's first café.
However, please note that there are almost no seats, so it is practically a "eat-and-go" style.

Impression of the actual visit

When I actually visited, I found that "SNIDEL's theme park" was the perfect description.
With the addition of photo spots and capsule toy experiences, it is more than just a shopping experience.
I was especially excited by the wide selection of SNIDEL HOME products and the doughnuts and drinks that looked so good.
It was a very satisfying space to be immersed in the world of SNIDEL.

FAQ (Frequently Asked Questions)

How long will SNIDEL TOKYO AOYAMA be open?

It will be open from Thursday, August 21, 2025 to the end of December.

Can I play gacha gacha with cash?

No, you cannot. It is exclusively for electronic money (PayPay, Rakuten Pay, auPay, etc.) and costs 990 yen per time.

Can I eat in at the cafe?

There is almost no seating, and it is basically a take-out or eat-in style.

Where can I buy limited items?

They are sold only inside the SNIDEL TOKYO AOYAMA store. Some items are limited in quantity, so early check is recommended.

What kind of products are available at SNIDEL HOME?

We have a wide range of products from loungewear, slippers, room fragrance, daily wear, and going out wear.

Summary

SNIDEL TOKYO AOYAMA" is a special limited-time-only space created to commemorate the 20th anniversary.
Limited items, a wide selection of SNIDEL HOME, original doughnuts & drinks, and a Gacha Gacha experience are all must-see for fans.
The event will last until the end of December, so SNIDEL fans and visitors to Aoyama and Omotesando are encouraged to visit.