British Summer Comes to Omotesando with Jo Malone London's "Raspberry Ripple
On Friday, July 4, 2025, I visited Jo Malone London's special summer POP-UP event " Raspberry Ripple " in Omotesando!
We arrived around 12:00 pm on Friday in the summery weather. Many people had already visited the event, and we got a numbered number by reading the QR code.
The system indicated a "400 minute wait" but in reality it took less than an hour to get in. * Calls come in earlier than the scheduled time, so pay close attention to the notifications!
Note that if you leave for lunch too far away, you may not make it to the call and be treated as a cancellation!
PotipFull of photo spots! Courtyard area that recreates the English seaside
While waiting for your turn, it's photo time in the courtyard!
The staging is very nice, inspired by the British seaside, which is the theme of the event.
- Photo spot resembling a sand castle
- Decoration reminiscent of a sunny day
- Retro cute space surrounded by colorful stripes
Scented gelato by Venchi x Jo Malone is delicious!
Gelato in collaboration with Venchi (Venki) is now on sale outside the venue.
Price: 918 yen (cone or cup). I chose a cone...but regretted it a bit (lol).
The ice cream dripped down to my hands after about 2 minutes due to the heat and became sticky 🧊....
The flavor is "Raspberry & Redcurrant x Stracciatella ".
To put it simply, it is " raspberry and cookies & cream.
The ice cream is said to be offered at Venchi in Ginza, but here it is offered as a pairing experience with the perfume, allowing visitors to enjoy the marriage of flavors and aromas!
The venue looks good no matter where you cut it!
The venue is decorated in pink and yellow stripes, and looks good no matter where you cut it.
You can win perfume at the gacha! You can always get something!
If you post on SNS with the designated hashtag, you can try the POPUP limited edition gacha.
What a surprise for me...
I won a 9ml "Myrrh & Tonka" cologne Intense (worth about 4,000 yen)!
It is a men's perfume, but it is woody and sweet, my favorite scent, and I was too happy!
- Limited to the first 200 registrants every day!
- Spin Chance for all registrants!
- Charms, patches, perfumes, etc. will be randomly awarded.
and the gacha is a must-participate! It is a must-participate!
You can also take purikura! A social networking spot with cute backgrounds to choose from!
There is a purikura booth next to the gacha, where you can choose a cute background and take a picture!
You can choose from 6 different types of cute backgrounds and take a picture with them! After taking a picture, you can scan the QR code and send it to your smartphone.
2025 Featured New New "Raspberry Ripple Raspberry Ripple" Perfume Experience
At the venue, visitors can enjoy the fragrance of the new "Raspberry Ripple" cologne, the centerpiece of the event.
The fragrance, which combines sweet and sour raspberries with the lightness of summer sunlight, is truly a "summer" perfume to be enjoyed with all five senses.
The unique fruity and creamy scent is a hot topic!
- Release date: Early June 2025 (including pop-up pre-release)
- Size: 30ml / 100ml (*Limited package)
- Inspiration: The traditional British raspberry ripple ice cream. The freshness of bright raspberry and redcurrant fused with creamy white musk, a fragrance that evokes memories of summers on sandy beaches.
- Usage scenario: The light and friendly fragrance is great for daily use, summer resorts, and the office. Can also be layered to create night and depth.
Brand formula and background story
- Nostalgic and modern concoction:
Sharp red fruitiness at the base with soft musk, plus sparkling sandalwood and bergamot for contemporary depth - Campaign Concept:
A multi-sensory experience that visualizes the nostalgia of British summer piers, Sunday markets and ice cream. - Perfumer's vision (according to Céline Roux): Fruity red fruits and creamy white musk convey a "summer smile" through scent.
A fine layering proposal
- Wood Sage & Sea Salt: The addition of sea breezes and woody notes gives both freshness and depth to the fragrance.
- English Oak & Hazelnut: Officially recommended. Adds nutty warmth and depth
If you would like to try them for yourself, you can experience them at a pop-up event or get a sample at a store.
We hope you will try this new way of enjoying summer, bringing "scented ice cream" into your daily life!
How to deal with waiting time: Have a sweet treat around the area!
Even if the waiting time is indicated as "400 minutes," you may be called earlier in reality, so it is a good idea to check in advance which sweets stores and cafes are within easy reach.
There are plenty of stylish cafes in the Omotesando area, so you can enjoy adjusting your time.
Jo Malone's most popular scents and signature products
English Pear & Freesia
- Fragrance: Fruity Floral
- Top Notes: Pear
- Middle: Freesia, Rose
- Characteristics: Freshness of ripe pear and softness of white flowers. Sweet and light, No. 1 in popularity among women.
Potip
Wood Sage & Sea Salt
- Year of release: 2014
- Fragrance: Marine Woody
- Imagery: A free-flowing scent reminiscent of sea breezes, dry herbs, and the beach
- Characteristics: Unisex, suitable for everyone, good for layering
Potip
Red Roses
- Fragrance: Rose floral
- Characteristics: A gorgeous, classic fragrance blending seven types of roses. It gives the impression of holding a bouquet of flowers.
Potip
Lime Basil & Mandarin
- Fragrance: Citrus spicy
- Characteristics: A representative work from the brand's early days. The unexpected spice of basil is effective in the freshness of the fragrance. Also popular among men.
Potip
Peony & Blush Suede
- Fragrance: Floral and fruity
- Characteristics: A fusion of the glamour of peony and the soft sensuality of suede. An elegant and feminine fragrance.
Potip
Nectarine Blossom & Honey
- Fragrance: Fruity-sweet
- Characteristics: Nectarine full of juice and gentle honey. Popular with the younger generation and in summer.
Potip
po tipPoints to note when attending
- Admission is free & no reservation is required, but numbered tickets may be required during busy times. Please come with plenty of time to spare.
- Registration to the official LINE account is required, so bring your smartphone.
- The closing time on the last day, 7/6, is earlier (19:00) and the last admission is 30 minutes before, so be careful of the time!
Summary of event contents and highlights
- A world view inspired by the English seaside
Enjoy a photo booth reminiscent of sandcastles and sunshine, evoking nostalgic memories of summer - Experience and limited sale of the new "Raspberry Ripple" cologne
In addition to trying the sweet and sour summery scent, limited edition bottles of Wood Sage & Sea Salt will also be available. - Collaboration gelato with Venchi
Gelato with flavors linked to fragrances stimulates the senses! This is the only place where you can experience the pairing with fragrance! - Purchase privilege & SNS campaign
- You can get limited-edition goods such as "ice cream bottle charms" and "embroidered patches"!
- Post on Instagram and TikTok to participate in the "Summer Gatcha Lottery" to win gorgeous prizes!
Address: Omotesando Crossing Park, 5-1-1 Minami-Aoyama, Minato-ku, Tokyo
Store URL: https://www.jomalone.jp/just-because-raspberry-ripple
Nearest station: 1 point for Omotesando
Opening Date: 2025-07-04
Event Name: Jo Malone London "Raspberry Ripple" pop-up event
Event Start Date: 2025-07-04
Event End Date: 2025-07-06
Admission fee: Free of charge / No reservation required. However, registration for official LINE account is required, and numbered tickets will be distributed and admission will be limited during busy times.
Special Notes: Last day 7/6: 11:00-19:00, last admission 30 minutes before
Weekday Business Hours: 11:00 - 8:00
Holiday Business Hours: 11:00 - 8:00
Event Period: 2025-07-04 - 2025-07-06
