What Is Mellojoy Squishy? Popularity, How to Buy & Best Series

What is Mellojoy Squeeze?

Mellojoy Squeeze is a popular brand for its cute appearance and "melt-in-your-mouth" comfort. Mellojoy Squeeze is so popular that it sold out immediately!
In this article, we'll walk through what kind of brand Mellojoy Squeeze is and why it's so popular, so even first-timers won't be confused — including where to buy it, the standard series, the price range, and how the blind box system works.

あわせて読みたい

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Mellojoy Squeeze (Mellojoy) Basics

• Genre: squeeze-type stress-relief toy / blind box (you can't see what's inside until you open it)
• Characteristics: a wide range of tactile variations, from cloud-smooth "whipped" softness to "elastic" types that stretch and spring back.
• Main sales channels: the official online store and TikTok LIVE (live commerce).
• Approximate price range: roughly ¥1,399–¥2,799 per blind box (varies by series and stock availability).

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Why Is It So Popular? (Key Points)

1. Tactile quality: pressing, holding, and stretching all feel great — highly rated. It springs back well and can be played with over and over.
2. The fun of "unboxing": being blind plus a secret chase keeps the excitement going.
3. Social-media friendly: ASMR and unboxing/texture videos look great, which helps word of mouth spread.
4. The immediacy of LIVE: a pinned product during the stream lets you complete payment right in the app — a strong path to impulse buys.
5. A sense of scarcity: the sell-out-and-restock cycle fuels the urge to buy.

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Where Can You Buy It?

Sales Timetable (approximate)

LIVE (TikTok)

The start time and sales format (single item / set) vary by session, so check the announcement post. LIVE start around 20:00: LIVE sales often begin then (follow that day's announcement).

Official Store (Japan)

The stock list and series pages are easy to browse. Check the free-shipping threshold and any notes. Restocking time around 12:00 noon: the regular time the official account announces new products and restocks (per its profile and announcement posts).

TikTok Japan Official (MellojoyJaPan Channel)

Every day at 12:00: new products are added and stock is restocked on the TikTok Shop (announced on the Japan account).

Log in to TikTok, go to the "MellojoyJaPan (@mellojoyjapan)" page, and at 12:00 every day tap the new-product text when it appears. (Buy immediately once the product appears.)

Note: blind products generally can't be cancelled once opened. Be sure to check the notes on the page before buying.

Standard / Popular Series (Examples)

• Fantasy Bakery: sweets like cakes and breads — mainly a whipped, fluffy-and-soft texture.
• Non-Toast Toast: toast × cream, a "thick and rich" type with strong visual appeal.
• Rice Brick: a unique rice-themed series with a fun, springy "squish" when pressed.
• Mysterious Macaron: light texture and lots of color variety — an approachable, entry-level price point.

Things to Check Before Your First Buy

• Blind boxes mean you can't choose what's inside — go in expecting duplicates too.
• For LIVE, preparing a stable connection and your payment settings in advance matters a lot (details in our next article).
• Store away from direct sunlight and high heat/humidity (to prevent stickiness and deterioration).

Conclusion

Mellojoy is a triple threat: fun to touch, fun to unbox, and fun to share with the community!

Next time, we'll walk through how to buy on LIVE (TikTok).

How to buy on LIVE (TikTok)

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FAQ

Where can I buy Mellojoy?

Mostly through the official online store and TikTok LIVE sales.

Can I choose what's inside a blind box?

No, you can't. The trick is to enjoy trading and displaying them, expecting duplicates along the way.

About how much does it cost?

Roughly ¥1,399–¥2,799 per box.

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Mellojoy Search Results

If you're unable to buy the product on the official site or TikTok LIVE, it may be available through secondary marketplaces such as Mercari and Amazon.
However, since many of these listings aren't official sales, we recommend carefully checking the price, seller, and product condition (whether it's unopened) before buying.

Mercari / Amazon