The popular Nespresso POPUP in Omotesando, Tokyo!
For five days from July 17 to July 21, 2025, NESPRESSO presents "PRESS PLAY & TASTE", a summer-only hands-on event by Nestlé Nespresso Corporation held at ZeroBase Omotesando in Omotesando, Tokyo. "!
This event was a pop-up where you could actually sample the iced coffee that Nespresso recommends this summer, and to our surprise, the drinks were offered for free on the first floor.
A "cup of bliss" after 10 minutes in line
I visited around noon on a weekend, and although I had to wait in line for about 10 minutes, my latte was served smoothly. I was served a pistachio iced latte with the new "pistachio vanilla flavor over ice" mixed with milk.
The taste was beyond my imagination! The softly fragrant nutty flavor, the gentle sweetness of vanilla, and the mellow aroma of freshly brewed coffee made it the perfect drink for the hot summer days of Omotesando.
PochipThe secret of the great taste is the "capsule" and "barcode extraction.
The appeal of Nespresso is the sealed aluminum capsules that preserve freshness and the automatic extraction technology that uses a bar code printed on the capsule.
The Vertuo machine uses centrifugal force to brew coffee at the optimum time, temperature, and speed for each type of coffee. As a result, you can enjoy a shop-quality coffee experience at home.
Easy to enjoy, yet authentic
Personally, I would definitely buy this if I lived in a place where there were no cafes nearby.
It is very easy to use, just set the capsule and pour in milk. It is the perfect style for busy mornings or afternoons when you just want to take a break.
Limited quantities of shaved ice on the second floor (for a fee)
Original shaved ice (1,200 yen including tax) was also available on the second floor of the event venue. This item was arranged based on the "Pistachio Vanilla Flavor Over Ice" and has a pop & retro look!
Photo spots and gifts galore!
A retro UFO catcher photo booth was set up at the venue, where visitors could get data and prints of their photos, and if they posted their photos on SNS, they could get a can badge or sticker as a present.
potipSummary: The coolest "#coolest coffee experience" this summer
PRESS PLAY & TASTE" ended yesterday, but Nespresso's pistachio-based iced coffee is still available in limited quantities, so if you are interested, please visit the official website.
If you are interested, please visit the official website. This summer, experience the world of "authentic iced coffee" that you can easily enjoy at home!
Access Store Information
Store Name: ZeroBase Omotesando
Address: 3-5-22 Kita-Aoyama, Minato-ku, Tokyo
Store URL: https://www.nespresso.com/jp/ja
Nearest station: 1 point for Omotesando
Event Name: NESPRESSO presents “PRESS PLAY & TASTE”
Event Start Date: 2025-07-17
Event End Date: 2025-07-21
Admission fee: Free (shaved ice is 1,200 yen including tax)
Weekday Business Hours: 11:00 - 18:00
Holiday Business Hours: 11:00 - 18:00
Event Period: 2025-07-17 - 2025-07-21
