Why is NANA x Vivienne Westwood so special?
─ ─ "Fateful Collaboration" as deciphered from the original story
NANA" (Ai Yazawa) is one of the most popular girls' manga of the 2000s.
Nana Osaki, one of the main characters in the manga, is a "symbol and charisma of punk rock.
Vivienne Westwood was an essential part of her fashion.
Nana = Vivienne's fashion icon
The iconic designs worn by Nana in the film
Tartan check
Orb (globe and crown)
Rockin' horse shoes
Rockin' horse shoes, punk-style leather
These all overlap with Vivienne's worldview.
In fact, even in the comics
Nana's style = Vivienne's aesthetics
Vivienne's aesthetics" in the comic books.
That is why this collaboration is a special project.
For fans of the original, this is a tear-jerking event.
Background of the NANA boom and collaboration
This collaboration is not just an apparel project.
It is a special anniversary project to celebrate the 25th anniversary of the manga "NANA.
According to the official announcement, a "capsule collection" of special jewelry from the manga has been reinterpreted for the modern age, symbolizing the strong connection between the worlds of Vivienne Westwood and NANA once again.
Special meaning of the 25th anniversary
The original story "NANA" was serialized in 1999,
The years 2024 to 2025 will mark the 25th anniversary of the serialization of the original "NANA" in 1999.
For the NANA generation, it is a symbol of their youth,
for the NANA generation, and "new Y2K culture" for the younger generation.
and "new Y2K culture" for the younger generation.
Therefore, this collaboration is a perfect timing,
This collaboration is a historical project that overlaps the memories of fans and current fashions.
Iconic Jewelry from the Movie Returns as the Real Thing
Among the items worn by Nana in "NANA," the most iconic is the "ORB.
The "orb " motif is one of the most iconic items worn by Nana in "NANA".
In this capsule collection,
The symbolism has been further evolved,
The symbolism has been further evolved into a limited edition product with a serial number.
Limited Edition Giant Orb Lighter
The official highlight of the collection is the "Giant Orb Lighter",
Giant Orb Lighter.
✔ Redesigned based on the jewelry depicted in the film
✔ Special limited edition
✔ Each piece is individually numbered and engraved
✔ A work of art in its own right
For fans of NANA, this is a must-have item,
This is a one-of-a-kind collection for fans of the NANA world.
This is a one-of-a-kind collection for fans of NANA.
Only lottery winners will be able to purchase on the release date.
The release date will be determined by lottery (no general sales)
The release date on November 14 is
✔ Only winners can purchase
✔ No general sales
✔ Advance lottery is available at PassMarket
In fact, people who seemed to be winners were entering the Omotesando store one after another in front of the Omotesando store.
This collection was really rare.
I thought it was exciting enough just to look at the exhibition.
Vivienne Westwood's exhibition in Omotesando, Tokyo
The Omotesando store made the most of its glass-walled space,
The Omotesando store took advantage of the glass-walled space to reproduce a perfect balance of the monochrome world of manga, Vivienne's red, and the metallic feel of orbs.
The Omotesando store utilizes a glass walled space to reproduce a perfect balance of the monochrome world of manga, Vivienne's red, and the metallic feel of the orb.
The iconic Nana mannequin in red tartan check
The main display is located at the front of the store.
The mannequin wearing a red check set-up
a perfect "realistic reproduction of Nana Osaki".
Standing with her hands on her hips, the mannequin looks as if she is right before a live performance.
The background is a collage of
Nana's famous scenes are arranged in a collage.
A mannequin in a pink dress in the style of a bee completes the "double heroine" look.
At the entrance,
a mannequin wearing a pale pink dress and red strappy shoes.
The design of this mannequin is clearly reminiscent of Hachitaro (Nana Komatsu).
The contrast between Nana (red and tartan) and Hachi (pink and cute)
The photo booth with the original cut was a great way to show the contrast between Nana (red and tartan) and Hachi (pink and cute).
Fans were delighted with the photo spot of the original cutouts.
The entire wall was covered with
Nana singing
Blast scene
Hachi and Nana side by side
Vivienne's iconic shoes
and Vivienne's iconic shoes.
In addition, in the center
red roses and orb-patterned ribbons.
The foot pedestal is decorated with the symbols of Vivian and NANA.
The pink design is perfect for guessing activities.
It is even more beautiful when seen at night with the lights reflecting off it.
as you can see in your photos.
Omotesando store at night is just beautiful with the logo reflected in the glass.
It looks like a work of art even from outside the store.
This is one of the features of this street store.
Features of Vivienne Westwood Omotesando Store
- Two stories of glass walls, with displays visible from the outside.
- The first floor is for apparel and exhibitions, while the second floor is mainly for archive-style displays.
- A café is attached to the store, so you can enjoy the "exhibition -> café" experience as a set.
A break at the Vivienne Westwood CAFE on the way home
After thoroughly enjoying the exhibition, we went to the adjacent Vivienne Cafe.
The city light shines in through the glass,
The atmosphere is like a mixture of fashion and art.
On this day, I ordered a latte. You can only take it home.
It was a calm and relaxing place to go even after work.
For more information, please visit the following website.
https://thistokyo.com/ja/minato-ku/vivienne-westwood-cafe/
I want to read it also.
The #viviennewestwoodxnana event on Instagram has been a big hit!
The Vivienne Westwood x NANA collaboration has been a big hit on Instagram,
Fans from all over the world have been posting photos and coordinates of the collaboration on Instagram,
The hashtag #viviennewestwoodxnana became very popular.
Local recaps of the exhibit, collaboration jewelry, and limited-edition packaging,
And even Nana-style coords, you can see real posts all at once.
👉 Instagram: #viviennewestwoodxnana
https://www.instagram.com/explore/tags/viviennewestwoodxnana/
Summary｜An exhibition experience that will make you glad you went, even if you can't buy it
The Vivienne Westwood x NANA collaboration is an exhibition in itself, regardless of whether you can buy it or not,
Regardless of whether you can buy it or not, you can enjoy the exhibition itself.
The world view of the original work and Vivienne's edgy style are perfectly fused together,
It was a "read NANA again" experience.
If you are going to be near Omotesando
If you are in the Omotesando area , you should definitely stop by during the exhibition period.
Store Information
Store Name: Vivienne Westwood
Address: 3-17-1 Minami-Aoyama, Minato-ku, Tokyo
Phone number: 03-6804-2850
Store URL: https://www.viviennewestwood-tokyo.com/blogs/brandnews/7142
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
