Ami Paris to open in Omotesando on November 28, 2025
The one-year limited evolutionary pop-up "AMI PARIS POP-UP STORE AND LE CAFÉ AMI" has already been a hot spot from the first day of its opening. Here are some photos and details of the "atmosphere, crowds, and product lineup" that we experienced during our actual visit.
Ami Paris Omotesando is "just like a house in Paris
The façade of the building is reminiscent of Haussmann's architecture and has an overwhelming presence that stands out against the Omotesando streetscape.
The red flowers on the windowsill, the soft beige exterior walls, and the lovely balcony perfectly recreated "Paris," and it was hard to believe that it was only the first day.
Particularly impressive was a small boy holding a "big red balloon" on top of the building.
This is a homage to the movie "Le Ballon Rouge" and symbolizes Ami's world view.
It was even cuter than expected and was a popular photo spot.
Inside the store: The way the light enters is beautiful. The space looks like a Parisian apartment.
The light oak and parquet flooring inside the store creates warmth and a relaxed atmosphere that is typical of a brand boutique.
Plenty of natural light filled the space, giving it a "French chic warmth.
First floor: Mainly a café. Minimal exhibition space is used for the "world view zone.
The first floor is almost entirely occupied by Le Café Ami (the café ).
It has a large seating area and was crowded with people enjoying croissants and drinks.
The only display was a mini display of knit accessories, bags, and teddy bears near the entrance,
I got the impression that it was a welcome space for visitors to get a first impression of Ami Paris' world view.
- Red knit hat and scarf set
- Beige knit with hearts
- Teddy bear (Ami Holidays only)
- One or two bags on display
- Structure of cafe seating extends to the back
The image of a café with a few products placed in the front of the café.
2nd floor: Main floor packed with apparel (spacious and beautifully lit by natural light)
Clothing, outerwear, knitwear, men's, women's, kids, etc,
All apparel is concentrated on the 2nd floor.
- Natural light pours in through the wall of windows, creating a bright atmosphere.
- Beige and wood fixtures are used throughout the store.
- Full lineup of coats, knits, jackets and sweatshirts
- Two rows of products, providing a wide flow for customers to try on items.
- Red winter knits and corduroy outerwear look great in this seasonal store.
The store is truly the "main room of Ami Paris".
Children's clothing is also available here, and there is a good selection of cute items.
The accessories & accessories are cute too. Great for gifts too!
In addition to the apparel, the showcased small items and accessories are also very cute.
Card cases and mini wallets with the classic heart logo, gold necklaces, bracelets, and more,
There were items that could subtly incorporate "Ami de Cœur".
- Black, gray, and brown leather card cases
- Heart motif compact wallet
- Gold heart and A charm necklace
- Elegant bracelet with slim chain
- Key charms with a strong presence
All of them are designed to be used in a mature manner without being too assertive,
They are easy to choose for yourself or as a gift.
The atmosphere of the showcase was elegant, and the corner was "fun just to look at.
Clothing lineup: Winter Ami is just so cute!
The coloring of the lineup this time was exquisite and wonderful.
Featured Item
- Red and heart logo knit
- Rough, bright red scarves
- Coats and blousons made of corduroy material
- Light-colored knitwear, brown outerwear
- Designs for both men and women are simple and clean
Overall, the lineup was rich in items that were both practical and sophisticated, typical of Ami, and easy to stop by during a stroll in Omotesando.
po tipCafé (Le Café Ami) is by reservation only｜Aim for canceled slots
Le Café Ami, a café attached to the museum, is currently available by advance reservation only.
The storefront announced that the cafe was "fully booked today,
However, if you check the reservation screen via the official LINE, you will find that there are times when "autumn slots and cancellations" are available.
How to make a reservation
- Add a friend on the official Ami Paris LINE
- Go to the reservation page for the café.
- If there is a cancellation, you can make a reservation on the spot.
URL of the official LINE: https://page.line.me/421asinb?oat__id=3375167&openQrModal=true
Why this pop-up is special
Ami Paris Omotesando will be open for one year only, until the end of October 2026.
It is an "evolutionary pop-up" that changes its appearance and menu with each season.
Chapter 1: A Magical World
The theme is "Even as adults, children remain in our hearts," creating a warm and dreamy world of today.
Check out the Ami Holidays collection, kids' line, homeware, and many other firsts.
Summary: Here is a "warm Paris" that will become a new Omotesando landmark!
What I felt during my visit this time was that the world view of Ami Paris is "100% compatible with Omotesando.
- The exterior looks like a Parisian apartment.
- The inside of the store is softly lit and cozy.
- The clothes, accessories, and kids' line are all so cute!
- The stuffed bears are full of holiday spirit!
- The café is by reservation only and has a special atmosphere.
I had the impression that another "long-loved spot" had been born in Omotesando.
Q&A
Q1：Do I need to make a reservation for Ami Paris Omotesando?
Café (Le Café Ami) requires advance reservations.
If you register as a friend on the official LINE, you can check availability and pick up a cancellation slot.
Reservations are not required to enter the store (1-2F).
Q2: Can I enter the café on the same day?
At the store, there was a notice saying "Full today",
On the web, there were times when canceled slots were restored.
If you check frequently, you may be able to get in.
Q3: What items are available for sale?
1st floor: Small items only (knit hats, scarves, teddy bears, and a small number of bags).
2nd floor: Apparel, bags, kids' clothing, outerwear, and accessories.
This is an "evolving pop-up" where the lineup changes with the seasons.
Q4: What are popular gift items?
The items in the photo
Knitwear with hearts, red scarves, knit hats, teddy bears, and accessories are especially popular.
They are suitable for gifts in a wide price range.
Q5: How big is the space?
We have two floors totaling 136 square meters, with a larger space for apparel on the second floor.
You can choose at your leisure in a relaxed atmosphere with natural light.
Q6: How long is the show open?
It is limited to one year from November 28, 2025 to the end of October 2026.
Q7: Do you have children's wear?
Yes, we do.
This is the first time we have fully developed this line, and we have cute wintery kids' wear.
po tipStore Locations
Address: 1F & 2F, 4-26-18 Jingumae, Shibuya-ku, Tokyo
Store URL: https://ami-paris.co.jp/ami-omotesando
Opening Date: 2025-11-28
Event Name: Limited time store "AMI PARIS POP-UP STORE AND LE CAFÉ AMI" AMI PARIS POP-UP STORE AND LE CAFÉ AMI
Special Notes: Original croissant key ring will be offered with the purchase of a bag of 165,000 yen or more including tax.
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
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