What is BROOKS?
BROOKS is a long-established running shoe brand founded in 1914 in Philadelphia, USA.
Under the slogan "Run Happy," the company emphasizes comfort, injury prevention, and running efficiency in shoe development. The brand is highly regarded by marathon and long-distance runners, and is used by a wide range of people from top athletes to citizen runners.
When the company was first established, it also offered roller skating shoes and bowling shoes, but now it specializes in running. The company is actively involved in marathons and events in major cities around the world, and is supported by runners from all over the world as an entity that supports running culture.
PotipWhat is HYPERION HOUSE TOKYO?
HYPERION HOUSE is an interactive pop-up event that BROOKS has held during marathons around the world.
It was held for the first time in Japan at GATE (formerly UNKNOWN Harajuku) in Harajuku, Tokyo, for a limited period of 9 days from September 13 (Sat.) to 21 (Sun.), 2025.
Atmosphere of the venue
The venue for "HYPERION HOUSE TOKYO" was "GATE (former UNKNOWN Harajuku)" in Jingumae, Harajuku.
The entire building is decorated in the brand's vivid blue color, giving it an instantly recognizable presence even from a distance. The entrance is decorated with red lanterns, creating an impressive fusion of Japanese taste and a sports brand.
The brand's world view spreading from the entrance
Upon entering the venue through the noren curtain, visitors were immediately greeted by an exhibition of the brand's history.
The history of BROOKS, which began in 1914 in a small factory in Philadelphia, is introduced with actual materials of shoes and advertisements. It is interesting to learn about the history of shoes other than running shoes, such as roller skating shoes and bowling shoes of the time.
Hospitality at the Coffee Truck
A BROOKS mobile coffee truck, also in blue, was set up outside, offering free iced coffee to visitors who followed the installation. The combination of runner and café culture is an expression of the "Run Happy" worldview that is unique to BROOKS.
Limited items on sale
Adrenaline GTS 4 (limited reissue model)
- Part number: BMM4851
- Price: 22,000 yen (tax included)
- Size: 23.5cm - 30.0cm
- Characteristics: A classic from the early 2000s reissued in limited edition colors. Equipped with the latest foam materials and stability technology, these shoes are comfortable not only for running but also for everyday wear.
Josh Kerr Original T-shirt
Original T-shirt designed by Josh Kerr, 2023 1500m champion and member of the BROOKS Beasts Track Club. You can feel the presence of running culture and athletes in this T-shirt.
Shoe Trial & Experience Corner
Potip
The latest models are lined up at the back of the venue, and there is a corner where visitors can actually try on the shoes.
A large "LET'S RUN THERE Tokyo" graphic on the wall and the visual of running with Skytree in the background will lift visitors' spirits. This is a rare opportunity to experience the comfort of the popular "Hyperion Max" and "Adrenaline GTS" series models.
Visitor Privileges & Campaigns
BROOKS HYPERION HOUSE TOKYO offers a number of special benefits for visitors.
- Visitor benefit: A special fan will be given to all visitors.
- Try on shoes and win an acrylic keychain or a can badge. 3 people a day have a chance to win a pair of shoes!
- SNS benefit: Follow the official BROOKS Instagram and receive an original tote bag!
I actually experienced trying on the shoes and got a "HYPERION MAX 3" acrylic key ring from the gacha. It was an exciting privilege unique to the event.
On-site Exhibits and Brand History
Near the entrance, shoes and advertisements from the time of the company's founding in 1914 were on display, allowing visitors to learn about BROOKS' more than 100 years of history in chronological order.
Another attraction was the opportunity to see actual roller skate and bowling shoes and learn about how the brand has evolved in the sports culture.
My impressions of the place
The blue-colored space stood out even in Harajuku, and its contents resonated not only with sports enthusiasts but also with people with a high sense of fashion. From historical exhibits to trying on the latest models, this was a valuable 9-day event that allowed visitors to experience the appeal of BROOKS through all five senses. Whether you are interested in running or looking for a new experience in Harajuku, it is worth a visit.
Q&A
Admission is free, and everyone from running beginners to advanced runners can easily participate.
The benefits of visiting the event are available to all visitors, but the benefits of trying on the shoes and the SNS campaign may be limited in quantity, so we recommend that you visit the event early.
Event-specific items will be sold exclusively at the event. Standard models can be purchased at the official online store and at sports stores nationwide.
Store information and access
Store Name: GATE (formerly Anon Harajuku)
Address: 6-5-10 Jingumae, Shibuya-ku, Tokyo
Store URL: https://brooksrunning.co.jp/blogs/news/--hyperion-house-tokyo-
Opening Date: 2025-09-13
Event Name: BROOKS HYPERION HOUSE TOKYO
Event Start Date: 2025-09-13
Event End Date: 2025-09-21
Admission fee: free
Weekday Business Hours: 12:00 - 20:00
Holiday Business Hours: 12:00 - 20:00
Event Period: 2025-09-13 - 2025-09-21
