Creamy Mami x Laforet Harajuku POP UP SHOP
We visited "Creamy Mami, the Magic Angel: HARAJUKU LIVE in Laforet POP UP SHOP" currently being held at Laforet Harajuku in Harajuku!
It was truly a "dream space" filled with nostalgic famous scenes and new goods.
potipWhat is Creamy Mami, the Magic Angel? The legendary magical girl anime that is celebrating its 40th anniversary.
Creamy Mami, the Magical Angel" is a magical girl anime produced by Studio Pierrot that was broadcast in 1983.
The main character, Yu Morisawa, is given magical powers by a mysterious cat-like creature and performs as the idol "Creamy Mami.
The innovative storyline that fuses magic and the world of entertainment, beautiful artwork, and above all, the dreamlike transformation scenes continue to be loved by many fans to this day.
This POP UP event celebrates the 40th anniversary of Creamy Mami!
A report on the venue! A "magical space" that appeared in Harajuku
First of all, on the outside wall of the store, there is a huge monitor showing images of magical girls! Just walking by the store, you will feel as if you were a child again.
Inside the store, you will find valuable panel displays from the time of the anime, as well as a variety of decorations that recreate the world of the work.
There are also a variety of goods that are just too cute to resist!
At the POP UP SHOP, Creamy Mami items are on sale!
Acrylic stands (acuta) and pouches
Compact mirror
potipSticker
Can badge
All of them are so cute that even if you are not a fan of Creamy Mami, they will make you feel so cute.
Voice actress Takako Ota's autograph is also on display
And, to our surprise, voice actress Takako Ota's autograph was also on display, which was just too hot to resist..!
There is also a cute Creamy Mami gacha-gacha on Takeshita-dori.
The location of this gacha-gacha is here ▶https://gashapon.jp/products/detail.php?jan_code=4582769776427000
What is Creamy Mami, the Magic Angel? The legendary magical girl anime that has been loved from the Showa period to 2025.
Creamy Mami, the Magic Angel" is a 52-episode TV animation series that aired from July 1, 1983 to June 29, 1984 on the Nippon Television network.
It was produced by Studio Pierrot, known for "Urusei Yatsura" and "Yu Yu Hakusho," etc. As the company's first original magical girl work, it created a new sensation in the animation world at that time.
Story Outline
The protagonist of the story is a 10-year-old girl named Yu Morisawa.
One day, she saves "Pinopino," a mysterious being from outer space, and is given magical powers.
With this magic, she is transformed into the 16-year-old beautiful idol " Creamy Mami " and begins her career in the entertainment world.
However, she can use her magic for only one year.
The story depicts Yuu's growth as she struggles with her dual life as a child and an idol.
PochipHighlights and Attractions
- Unique setting of magic x entertainment industry
→A storyline incorporating "idol activities," which was rare at the time, drew a lot of attention. - High quality drawings and fashionable
→ÆCostumes and production reflecting the glittering idol culture of the 1980s are fresh even when viewed today! - High perfection of the music
→The opening song "Delicately Like It" and the ending song "In My Pajamas" were sung by Takako Ota, a voice actress.
Reasons why it is loved beyond generations
Over 40 years after its broadcast, Creamy Mami continues to be supported by deep-rooted fans.
The reason for this is the perfect balance of "nostalgia" and "cuteness that is still relevant today.
Since the beginning of the 2020s, the retro anime boom and thereevaluation by the younger generation born in the Heisei era have brought it back into the spotlight, and many pop-up events and collaborative goods like this one have appeared.
Legendary creators of "Creamy Mami, the Magic Angel
Creamy Mami, the Magical Angel" was the first original magical girl anime created by Studio Pierrot (now Piero). It is unique in that it is an original project by an animation production company, rather than a work with a clear manga artist or author's name on the original work.
Production Company: Studio Pierrot
- Established in 1981, Studio Pierrot is one of Japan's leading animation production companies.
- Studio Pierrot has produced numerous masterpieces, including "Urusei Yatsura" (some parts), "Yu Yu Hakusho", "Naruto", and "Bleach".
- This work, "Creamy Mami," is historically positioned as the first work in Studio Piero's "Magical Girl Series.
Character drafting and design: Akemi Takada
- Akemi Takada is the greatest contributor to the visual aspect of "Creamy Mami, the Magic Angel.
- Her character designs are bright, delicate, and somewhat fragile.
- Akemi Takada is also a representative artist of the visual aspect of 1980s anime such as "Urusei Yatsura" and "Kimagure Orange Road".
- Creamy Mami's lavender hair, frilly outfit, magic compact and microphone are just some of the reasons why her designs continue to attract fans.
PochipDirector: Osamu Kobayashi
- An animation director and producer active since the 1970s.
- In this work, he has created a perfect balance between tenderness, fantasy, and the realism of the entertainment world, creating a work that can be enjoyed by both children and adults.
Series Composition: Kazunori Ito
- Kazunori Ito is a talented scriptwriter and series composer, known for his work on "Mobile Police Patlabor" and "Ghost in the Shell: Stand Alone Complex".
- In this work, he has both a complete episode structure and an overall growth story, making it a work worth watching.
Music: Koji Makaino
- Composer of numerous anime and idol music from the 1970s to the 1980s.
- His masterpieces such as the opening "Delicately Like It" and the ending "In My Pajamas" are still talked about among anime song fans today.
Thus, "Creamy Mami, the Magic Angel" is more than just a children's anime; it is a work that brings together the talents of the golden age of 1980s anime. The high level of perfection of the "total art" of the studio and its staff, rather than the individual creators, is the reason why it still holds a special place in the hearts of fans.
Summary: A "happy space" where you can immerse yourself in the world of Creamy Mami
Creamy Mami, the Magic Angel" was a milestone in magical girl animation in the 1980s, and as the pioneer of the "magical girl x idol" genre, it still retains its appeal even today. This is a rare event where you can feel the charm of Creamy Mami, which has not faded away even after 40 years, with all five senses. If you happen to be in Harajuku, be sure to visit this event.
You will experience a magical moment where nostalgia and novelty coexist.
PochipSummary of the holding of the event
https://www.laforet.ne.jp/pop_up_shop/creamymami_2505
Address: Laforet Harajuku 5F "MAKE THE STAGE", 1-11-6 Jingumae, Shibuya-ku, Tokyo
Store URL: https://news.pierrot.jp/category/mami40th
Nearest station: 5 min. walk from Omotesando ticket gate of Harajuku Station, 1 min. walk from Exit 5 of Meiji-jingumae (Harajuku) Station
Event Name: Creamy Mami, the Magic Angel HARAJUKU LIVE in Laforet POP UP SHOP
Event Start Date: 2025-05-02
Event End Date: 2025-05-11
Admission fee: free
Weekday Business Hours: 11:00 - 8:00
Holiday Business Hours: 11:00 - 8:00
Event Period: 2025-05-02 - 2025-05-11
