HOCUSPOCUS Omotesando
On April 1, 2025, the second branch of the popular donut store HOCUSPOCUS will open in Omotesando!
The doughnut that has been a hot topic in Nagatacho has finally landed in Omotesando, a trend-setting area. In this issue, we will introduce our impressions from our actual visit, along with photos!
What kind of store is Hocus Pocus in Omotesando?
Hocus Pocus" is Japanese for "chichinpui pui.
It is a doughnut specialty store that combines beauty and flavor as if magic has been cast upon it.
The Omotesando store is located on the fourth floor of the same building as Bradelis, right at the entrance to Cat Street, and is a hidden cafe that appears quietly at the top of the stairs. The Omotesando shop is located on the fourth floor of the same building as Bradelis, right at the entrance to Cat Street.
Drink Menu
The doughnut is an art. Experimental sweets made with the finest ingredients and production methods.
The showcase is lined with doughnuts that look like works of art.
The doughnuts are made without being bound by production methods such as "fried," "baked," or "steamed," and all are creative and beautiful, bringing out the original taste of the ingredients.
The cardamom soybean flour doughnut (530 yen including tax ), available only at the Omotesando store, offers a new sensation with its chewy texture and melt-in-your-mouth jelly-like texture!
The chewy texture and melt-in-your-mouth jelly-like texture is a new sensation!
Incidentally, the Omotesando store is the only one that offers deep-fried doughnuts.
The Nagatacho store mainly offers steamed and baked doughnuts, so we recommend comparing the two.
Coffee from "Little Nap Coffee Stand" in Yoyogi Park
The coffee to go with the doughnuts is authentic coffee from the famous Little Nap Coffee Stand in Tokyo.
The aromatic and deep flavor complements the sweetness of the donuts.
Terrace seating available. Healing cafe time with a view of the sky
The café space is only available on the terrace. The location on the fourth floor of a building away from the hustle and bustle of Omotesando offers a very pleasant view of the sky!
We visited around 3:00 p.m. on a Saturday and found the place relatively empty and relaxing.
The stools can be combined to make either a desk or a chair, a highly flexible style.
There is also counter seating available for standing.
Notice the stylish paper bag.
The paper bag in which the donuts are wrapped is so cute that you will want to take a picture of it.
They also make great little souvenirs.
Cute T-shirts, too!
The T-shirts in the store are also stylish. The colors are great.
Summary｜A new specialty cafe in Omotesando that combines taste and design
HOCUSPOCUS Omotesando is a new doughnut cafe with a sophisticated look and taste.
Stopping by on a sunny day and spending a moment while gazing at the sky was truly a magical experience for the soul.
It is also perfect for those who are looking for a stylish cafe with a sense of openness in Omotesando.
We hope you will enjoy a special time with our popular doughnuts.
See also: Donut Shop
Store Information｜HOCUSPOCUS Omotesando
- Stairs to the 4th floor (no elevator)
- Pets are not allowed.
Store Name: HOCUSPOCUS Omotesando
Address: Naito Omotesando Building 4F, 6-1-4 Jingumae, Shibuya-ku, Tokyo
Regular holiday: indeterminate rest period (e.g. from work)
Phone number: 03-6427-7655
Store URL: https://hocuspocus.jp/
Tabelog URL: https://tabelog.com/tokyo/A1306/A130602/13308142
Nearest station: 181m from Meiji-jingumae Station / Near Cat Street
Opening Date: 2025-04-01
Weekday Business Hours: 1:00 - 19:00
Holiday Business Hours: 1:00 - 19:00
