The moment you pour it into a glass, it turns into a frozen state, a "magic moment"!
Ice Magic," a new sensory event of Hyoketsu®, will be held in Shibuya, Tokyo, for three days only from August 1 (Fri.) to 3 (Sun.), 2025!
The "magic moment" when the drink turns into a frozen state the moment it is poured into a glass is perfect for summer! This is a hands-on event that can be registered on the day of the event.
In this article, we will introduce in detail the attraction, contents of the experience, and points of interest of "Hyoketsu® Ice Magic".
What is "Hyoketsu® Ice Magic"?
Ice Magic" is the name of an interactive event using super-cooling technology offered by Kirin Brewery's popular chuhai brand "Hyoketsu®".
A "chilled experience" that can only be experienced in Shibuya for three days from August 1 (Fri.) to 3 (Sun.), 2025.
Kirin Beer's popular "Hyoketsu®" brand has teamed up with Sharp, a home appliance manufacturer, to make this event possible. This event uses special refrigeration technology to create a "supercooling phenomenon" that instantly freezes the liquid when it is poured into a glass.
Not only is the drink "cold," but it also freezes the moment it is poured, which is both surprising and impressive!
Highlights 1: Mayu Hotta, the new commercial character, will be jacking up the Shibuya area!
A large graphic of Mayu Hotta, the actress appearing in the new Hyoketsu® commercial, will appear on the exterior of the event venue.
Against a background of blue sky and sea, the refreshing visual of her holding a bottle of Hyoketsu® will appear on the streets of Shibuya.
It is an excellent photo spot! If you go to the event, be sure to take pictures and post them on SNS!
Highlight #2: Limited edition kit with 3 flavors to choose from!
At the venue, you can choose your favorite Hyoketsu® from the following three flavors and purchase an experience kit (up to one bottle per person).
- Hyoketsu® Sicilian Lemon
- Hyoketsu® Pineapple
- Hyoketsu® Unsweetened Lemon ALC.7%
In addition, the kit includes an original cup, a choice of four drink markers, and frozen fruit,
You can taste your own customized "Hyoketsu® Ice Magic" on the spot.
Highlight 3: SNS postings will be entered into a drawing for a chance to win a "Hyoketsu®"!
Take photos of your experience at the event and post them on social networking services to win a free "Hyoketsu®" bottle.
This is a unique event where you can enjoy exciting "freebies" while leaving behind happy memories.
The much-talked-about new commercial "Summer Festival Preparations" will also be the focus of attention!
In conjunction with the event, a new TV commercial "Hyoketsu® Summer Festival Preparations" starring Mayu Hotta is airing nationwide from July 14.
In the commercial, Mayu Hotta and her friends prepare to open a stall at a summer festival site by the sea, and enjoy "Hyoketsu®" earlier than usual,
The film depicts the appeal of the Hyoketsu® brand as "Happiness is only in the taste. The appeal of the Hyoketsu® brand is vividly depicted.
Music: "Sayonara" by Manako Shin
What is the advanced cooling technology "Ice Slurry Refrigerator"?
Sharp's "Ice Slurry Refrigerator" is used in this event.
In an ordinary freezer, beverages would freeze, but this technology keeps beverages in a supercooled state while reducing temperature irregularities.
When the Hyoketsu® is poured into a glass, it crystallizes at once with the slightest stimulation.
It is like a "magic" moment, and we invite you to experience it for yourself.
Precautions (please check before participating)
- No one under 20 years of age may enter the venue alone. Please be sure to come with a companion 20 years of age or older.
- Alcohol will not be served to pregnant women, those who plan to drive, or those riding bicycles.
- We recommend that you come by public transportation on the day of the event.
In summary, experience the coolest summer with Hyoketsu® Ice Magic.
The amazing phenomenon of "freezing the moment it is poured" of Hyoketsu® will be available in Shibuya for only three days!
This experience is a "special summer magic" that cannot be reproduced in ordinary refrigerators or freezers, and can only be experienced in an environment chilled and controlled by the ice slurry refrigerator developed by Sharp.
This event is an extraordinary experience that stimulates all five senses, where you can enjoy "frozen ices" that are cool to the eyes and palate in a space decorated with Mayu Hotta's refreshing visuals.
It is not just a cold drink. This event is not just a cold drink, but an extraordinary experience that stimulates the five senses.
Hyoketsu® Ice Magic Event Outline
Event date and time
Friday, August 1, 17:00 - 21:00
August 2 (Sat) 12:00 - 21:00
August 3 (Sun) 12:00 - 20:00
Store Name: MEDIA DEPARTMENT TOKYO
Address: 19-3 Udagawa-cho, Shibuya-ku, Tokyo
Store URL: https://www.kirin.co.jp/alcohol/rtd/hyoketsu/ice-magic/?agechk=1
Nearest station: 5 min. walk from Shibuya Station
Event Name: Hyoketsu® Ice Magic
Event Start Date: 2025-08-01
Event End Date: 2025-08-03
Admission fee: 500 yen (icing + original cup + drink marker + frozen fruit) experience kit set
Special Notes: Last admission is 30 minutes prior (may end earlier due to crowds)
Weekday Business Hours: 17:00 - 21:00
Holiday Business Hours: 12:00 - 8:00
Event Period: 2025-08-01 - 2025-08-03
