【Event Ended】 Event Completed] Pouring and Freezing Freeze® is Fun! Experience report of the Shibuya POPUP "Ice Magic Read in Japanese

Ice Magic" pop-up event in Shibuya, Tokyo

On August 1, 2025, I visited "Hyoketsu® Ice Magic," a hands-on event being held in Shibuya, Tokyo, on the opening night!
This is a limited time-only event where you can register on the day to experience the most "ice-cold" experience of the summer.

Also read

Ice Magic (August 1-3, 2025): Freeze the moment you pour! A special cooling experience and...The moment you pour a drink into a glass, it turns into a frozen state, a "magical moment"! For three days only, from August 1 (Fri.) to 3 (Sun.), 2025, a new sensory event "Ice Magic" by Hyoketsu® will be held in Shibuya, Tokyo, with a special cooling experience and a special ...

The venue is located next to Parco in Shibuya! The eye-catching giant Ice Magic graphic is a landmark!

A huge visual of Hyoketsu® will make you stop in your tracks as you walk by. The venue is MEDIA DEPARTMENT TOKYO, right next to Shibuya Parco, where GAP used to be located. It is conveniently located just a 5-minute walk from Shibuya Station, and anyone can drop by.

The period is limited to three days from August 1 (Fri.) to 3 (Sun.), 2025. I visited without an advance reservation, but it was OK to come on the day, so I was happy to be able to go as soon as I thought of it!

An exciting experience where you can choose a "Hyoketsu®" and get a glass and a charm!

At the reception, you can choose one of the three popular flavors of Hyoketsu® (500 yen per person per bottle).

• Hyoketsu® Sicilian Lemon
• Hyoketsu® Pineapple
• Hyoketsu® Unsweetened Lemon ALC.7%

In addition, you will receive a set of frozen fruit that matches your chosen flavor and a glass with a cute charm. You can take the glass home as is! It is made of plastic, so it is safe.

Freezing at the moment of pouring! Sharp's "Ice Slurry Refrigerator" is amazing!

The highlight of the event is the moment when the Ice Slurry becomes frozen when poured into a glass!

Staff members at the event appeared with a timer and a bottle of "Hyoketsu®" from a special refrigerator.
The key is to pour it exactly two minutes after taking it out of the refrigerator. If it is poured earlier than that, it will freeze in the can. Too late and it's not cold enough, apparently.

And when you pour it in...
It really freezes!

The way it slowly turns into a sorbet-like substance from the top is an extraordinary experience, just like magic.

It became frozen even though no ice was added. The taste does not dilute, so you can enjoy the rich and refreshing flavor as it is.

The staff will even take a video for you, which is a godsend!

If you wish, the staff will film the "pouring scene" with your smartphone.
This is a great way to show off your social networking skills, and you will definitely want to capture it on video!

Video of the staff pouring the wine

Here is a video of the staff pouring the drinks.

Also, if you post on SNS, you can participate in a drawing for a chance to win a bottle of Hyoketsu®.
The experience, the post, and the chance to win prizes all add up to a great deal for 500 yen.

The venue is all about Mayu Hotta! Check out the photo spot and autographs!

A large visual of Mayu Hotta, the new Mayu Hotta commercial character, will be jacking up the venue.
The refreshing blue color scheme from the exterior to the interior of the venue creates a perfect atmosphere for the midsummer days in Shibuya.

Ms. Hotta's autograph is also available near the exit, so don't miss it if you are a fan!

Recommended not only for Hyoketsu® lovers, but also for those who want to feel cool with a cold drink!

I thought the taste was easy to drink, with a refreshing and refreshing flavor with a moderate sweetness that goes well with any meal.
Furthermore, this experience made me think, "The frozen state is easy to drink and addictive," and "I want this refrigerator..." (laugh)

Summary｜Experience the "frozen at the moment of pouring," which can only be experienced in Shibuya!

Hyoketsu® Ice Magic" is a special experience that can only be had in Shibuya in the middle of summer.
The experience of having the ice-cold "Hyoketsu®" frozen right in front of your eyes is one-of-a-kind.

It's a great way to show off your social networking skills, and for 500 yen you can enjoy a drink, a souvenir, a video, and a raffle drawing!

This event is limited to three days, so if you are interested in this event, please visit Shibuya.
"Just being delicious makes me happy." Come and experience such a summer moment.

Related Links

• Hyoketsu® official website
• Commercial featuring Mayu Hotta (YouTube)
• Official event information (Hyoketsu® official SNS X)

Precautions (Please check before attending)

• Persons under 20 years old are not allowed to enter the event alone. Please be sure to come with a companion 20 years of age or older.
• Alcohol will not be served to pregnant women, those planning to drive, or those riding bicycles.
• We recommend that you come by public transportation on the day of the event.

Opening Event

Mayu Hotta, who took the stage at the opening event, shared this photo of her looking cute in a white top and jeans reminiscent of the commercial.

Hyoketsu® Ice Magic" Q&A

When will the "Hyoketsu® Ice Magic" event be held?

The event will be held for three days only, from August 1 (Friday) to August 3 (Sunday), 2025. You can enjoy this special summer-only experience in Shibuya.

Where is the venue?

MEDIA DEPARTMENT TOKYO" in Shibuya, Tokyo (next to Shibuya Parco), a 5-minute walk from Shibuya Station.

What kind of experience can I have?

Visitors can experience the magic of "Hyoketsu®" using a special cooling technology that freezes the drink into a frozen state the moment it is poured into a glass. A Sharp ice slurry refrigerator is used.

What are the flavors available?

You can choose from Sicilian lemon, pineapple, and unsweetened lemon (7% alcohol).

How much does it cost?

One bottle per person with a trial kit is 500 yen (tax included).

Are there any special offers?

Original cups, drink markers (choice of 4 types), and frozen fruits are included.

Are there any precautions?

No one under the age of 20 is allowed to enter, and alcohol is not allowed if you are pregnant, plan to drive, or riding a bicycle.

Hyoketsu® Ice Magic Event Details

Event Date and Time

Friday, August 1, 17:00-21:00
Saturday, August 2, 12:00 - 21:00
August 3 (Sun) 12:00 - 20:00