Reservations required! Visit Hitotsubukanro for the very popular "Gumichell" and the Harajuku exclusive "Mofuwa" - a sweet treat that is getting a lot of attention at ASMR! Read in Japanese

To buy "Gumichel

A few minutes walk from Harajuku Station, I visited Hitotsubukanro Harajuku Store, where there is a huge line of customers every day, mainly young people!

Theitem we were looking for was, of course, the ASMR-type gummy "Gummichells," which have been the talk of the town on SNS and YouTube.

In this issue, we will actually experience the much-talked-about product, and will introduce in detail how to make reservations, purchase restrictions, and taste impressions.

What is Hitotsubukanro? Why is it so popular?

Hitotsubu Kanro is a concept store operated by Kanro Co.

The Harajuku store is a one-of-a-kind store where you can buy new sensation gummies and design cans that are available only for a limited time and in limited quantities.

There are three main reasons why Hitotsubu Kanro is popular.

The special feeling of being able to obtain limited-edition products
Many "Mofuwa" products, which are only available at the Harajuku store, and flavors that are limited in quantity and for a limited time tickle the desire to buy.

Packages and products that look great on SNS
Gummies in cans and colorful individual packages make great gifts.
Gummichells, in particular, look twice as cute in photos and videos, and have become a hot topic on TikTok and Instagram.

The gap between taste and texture is fun!
Gumiczels are thin and crispy on the outside and munchy on the inside, creating a new sensation of texture.
It is also enjoyed as ASMR, a product that sticks with "sound fetishists" and "gummy fetishists.

Pamphlet

Normal pamphlet (also includes products not sold in Harajuku)

List of products carried at Harajuku (as of early May 2025)

Harajuku Pamphlet

Actual experience] Gumiczel purchase report｜Summary of reservation method and quantity limitations

Reservations can be made on the official line from 7:00 p.m. the day before!

Because Gumiczel is a very popular product, advance reservations are required for purchase.
Reservations are accepted from the official Hitotsubukanro LINE at 19:00 on the day before.
URLs and barcodes are sent to the LINE, and the screen is presented on the day of the reservation (*Screenshots are not accepted).

Official page about numbered tickets

• Up to 3 people can enter the store with one reservation.
• Go to the storefront at the reserved time and wait in line before entering the store.
• Barcodes are timed and may become invalid if you are late

Be sure to check the official website for the latest reservation method and rules!

Purchase restrictions apply! Selling out is inevitable, so early is good!

Gumichel has a purchase limit; at the time of our store visit in May 2025, it is as follows

• Sold in bulk: up to 10 pieces
• Cans (1,600Yen): up to 4 per person

Cans can be purchased upon request at the cashier.

It is best to go in the morning or early in the morning, as they may sell out in the afternoon.
By the way, only those with reservations can enter the restaurant until 4:00 p.m.
After 4:00 p.m., reservations are not required, but the popular gummichells are generally not on sale.

The best for ASMR! Gumichels with a new crispy texture

When I actually tried Gumichell, I was surprised at the gap in texture.

• The outside is crispy with an ultra-thin candy coating.
• The inside is soft gummy, with an addictive chewiness.

The crunchy sound of each bite is an irresistible experience for ASMR enthusiasts.
There is a wide variety of flavors available, including the following (subject to seasonal variations):

• Strawberry
• Grape
• Soda
• Lemon
• Peach

They look colorful and are very photogenic!

Shelf life is about mid-June to late July (purchased in early May)

Gummitzel Genuine from 1 pc.

Lic of household goods

780 yen (as of 2025/05/12 03:49 | according to Rakuten Market)

Amazon

Rakuten Market

Mercari

potip

Harajuku limited] Check out Mofuwa!

Another hot product is "Mofuwa," a Harajuku limited edition.
These gummy bears are the complete opposite of gummy chewers, with a soft and fluffy texture.

• There are two flavors: grape andyogurt.
• They look simple, but when chewed, the softness is addictive.

It was like a new sweet experience, somewhere between a marshmallow and a gummy bear.
The quantity of this product is also limited, so we recommend purchasing it immediately when you find it!

The expiration date is from October to November, so this one will last much longer!

Limited edition, cloud gummy box Hitotsubu Kanro "mofuwa" 6 pieces

Tokyo Gift Garage

1,998 yen (as of 2025/05/12 03:50 | according to Rakuten Market)

Amazon

Rakuten Market

Mercari

Potip

Hitotsubukanro products are ideal for souvenirs and small gifts!

Hitotsubu Kanro products are very popular as souvenirs and small gifts.

• Individually wrapped: from 180 yen per piece
• Paper bag: 30 yen per piece

Lightweight, not bulky, and cute looking, they are perfect as gifts for workplaces and friends.
They are also reasonably priced, making them ideal for "small gifts.

Summary｜Let's experience the "cutting edge of gummies" at Hitotsubukanro Harajuku!

Hitotsubukanro is a must stop when you are in Harajuku.
Gumichells, Mofuwa, and other "only available now" limited-edition sweets are available.

There are a few caveats: reservations are required, and you need to come early because of the popularity of the products,
But even so, it is well worth the trip!
Enjoy the new gummy experience that is cute, fun, and tasty all at once.

👉 Check Hitotsubukanro's official website for the latest sales status and reservation information!

Access Business Hours

*Business hours are subject to change.
*We may not be able to answer the phone due to the number of staff operating the store.
*Please click here for frequently asked questions.