【Event Ended】 Event ended] KEITA MARUYAMA x POPPY collaboration store for a limited time! 100 talismans and textiles woven with patterns Read in Japanese

KEITA MARUYAMA x POPPY Collaboration Shop

A special collaboration store by KEITA MARUYAMA and POPPY will open in Jingumae 6-chome, Tokyo, from May 2 (Friday) to June 1 (Sunday), 2025.
The shop's photogenic pink and red exterior is reminiscent of a shrine's torii gate.

Experience a "good luck charm" that will guide you to your desire｜100 different art pieces to choose from based on your intuition

Under the theme of "desire and choice," 100 types of paper amulets are displayed on the wall at the entrance of the store.
Each amulet has a different design, a cross between the textiles of the two brands, creating a one-of-a-kind pattern.

On the back are messages from the POPPY director and KEITA MARUYAMA himself.
Each person can receive one of these amulets free of charge per day, and as the number is limited, the offer will end as soon as the amulets are gone.

I scraped it with a coin after returning home, and the words that came out were "light and gentle breeze.
The words that came out were "light and gentle breeze," and I felt a sense of lightness in my heart.
I felt that this was truly a new type of experiential art that confronts our "inner wishes" through fashion.

Fascinating exhibition space｜Fashion collection assembled like an artwork

Beyond the amulet wall, a fantastical space opens up where POPPY and KEITA MARUYAMA's collaborative items are displayed.

The special collection of 16 models, including see-through tops, cami dresses, and skirts, will be developed as part of this collaboration.

Colorful and romantic, yet sophisticated to the core.

The patchwork-like textiles that expressed all of these qualities were particularly impressive.
The designs, which look like a complete work of art, have a one-of-a-kind presence that cannot be found anywhere else.

Facing "oneself" through fashion

This collaborative store is perfect for trips and dates. The space is not only for adults, but also for children and couples.

The charm of this limited-time store is that it is more than just a shopping experience.
The appeal of this limited-time-only store is that it is more than just a shopping experience; it is a chance to "intuitively choose an amulet" and "feel the meaning of the textile you hold in your hand.
Through these experiences, you will have time to quietly listen to your wishes and feelings.

It is also an ideal stopover spot during your trip, allowing you to experience the culture of the Harajuku area firsthand.

Message from both brands

Together with KEITA MARUYAMA, we were able to create a catalyst that will awaken your desires."
Creative Director, POPPY

I hope this collaboration will touch everyone's heartstrings, even though we have completely different approaches.
KEITA MARUYAMA

Who is KEITA MARUYAMA?

KEITA MARUYAMA is a Japanese fashion brand established by designer Keita Maruyama in 1994.
Even after celebrating its 30th anniversary in 2024, the brand has maintained its oriental and feminine aesthetic, attracting many fans not only in Japan but also abroad.

With the concept of "clothes to wear on a sunny day and to fill your heart with joy," POPPY's collections are highly acclaimed for their delicate embroidery, graceful textiles, and dramatic colors, all of which bring out the "inner strength and beauty of a woman.

What is POPPY?

POPPY is an apparel brand created by Asaginyo, a YouTube star and artist.
Under the concept of "embracing excitement," POPPY develops a pop and playful view of the world.

The brand has a wide range of fans, from trend-conscious young people to highly sensitive adults, and its designs express "beyond cute" with a core of sweetness.
The brand is attracting attention among influencers for its high design quality that looks great on social networking sites.

A new fashion experience for you: "Wear what you desire!

This spring, experience the sensation of linking your mind and fashion in a special space where two brands, KEITA MARUYAMA and POPPY, come together.

Limited time, limited quantity, and a talisman that contains your unique desires...
Everything is a unique encounter for this time only.

Why not stop for a moment and listen to your own "crush" while walking the streets of Harajuku?

We are also holding this event in front of the store!

Event ended] rom&nd Harajuku Summer 2025 Limited Time Event! First cosmetics, personal ca...

POPPY × KEITA MARUYAMA Collaboration Event Overview

• Concept: "Desire and Choice
• Items on sale: See-through tops, cami dresses, skirts, etc. 16 items in total