Takeshita-dori is now filled with the colors of "KEY TO LIT x TRICKS"! Pop-up Outline
From 9/2(Tue.) to 9/15(Mon.), 2025, Harajuku Takeshita-dori "GO⭐︎GO⭐︎CAFE!" and "TRICKS", non-fried potato chips from Indonesia, are holding a pop-up.
The commercial will be open for 14 days only at Harajuku's GO☆GO☆CAFE! as a place to unveil the commercial. During the opening, the entire Takeshita-dori Avenue will be colored in "KEY TO LIT × TRICKS" with TRICKS banners displayed along the entire street and a large photo spot set up on the side of the store.
A limited set of GO☆GO☆CAFE×TRICKS (3,000 yen, tax included) was on sale inside the store.
- Two kinds of TRICKS (sour cream/onion)
- Ollie plush key chain
- 1 skateboard-shaped key holder (with CANDY A☆GO☆GO! logo)
Information date and time for numbered tickets
Numbered tickets will be issued on 9/6 (Sat), 9/7 (Sun), 9/13 (Sat), 9/14 (Sun), and 9/15 (Mon) from 10:00 to 17:00 each *Free admission will be available except for the above dates and times.
What are "TRICKS"? Potato chips loved as a luxury snack in Indonesia
TRICKS" are non-fried potato chips that are popular in Indonesia.
- They are low in calories at approximately 17kcal per serving.
- Healthy due to the non-fried method that does not use oil
- Thickness and unique texture that is satisfying to eat
These health-conscious products are regarded as high-class snacks in the local market, and have even been served as in-flight meals on international flights by Garuda Airlines.
There are four flavors: Original, Asian, Kimchi, and Sour Cream.
The original has a unique flavor that is described as "like a salty cookie," and once you try it, you will become addicted to it.
7 MEN Samurai, KEY TO LIT, and TRICKS
One of the reasons why "TRICKS" attracted attention in Japan is the collaboration with "7 MEN SAMURAI," a unit of Johnny's Jr.
A topic that started on SNS.
In 2021, a member, Daiko Sasaki, became a hot topic on SNS for his resemblance to popular Indonesian actor Iqbal Ramadhan.
It created a huge buzz in the Indonesian fan community, which caught the attention of TRICKS' marketing staff. Hiromitsu Sasaki was a member of "7 MEN Samurai" last year, but the group has been reorganized and is now active as KEY TO LIT (Kiteretsu).
Unorthodox Idols and Unique Sales Strategies
7 MEN SAMURAI is known as "an outlier in the idol world," incorporating band performances and skateboarding despite being an idol group.
Their individuality and the world view of "TRICKS," a unique snack from Indonesia, miraculously matched.
- Sold at Tower Records and concert venues.
- Spread by word of mouth by fans (numb love)
- A mysterious "TRICKS pop-up store" appeared in Shibuya
Due to a bold strategy different from the usual confectionery sales, the product was so popular that it was immediately sold out at concert venues.
The tag team of 7 MEN Samurai and TRICKS, which attracted much attention last year, closed the curtain this year with their dissolution. However, KEY TO LIT (kiteretsu), which inherited the spirit of this collaboration, has newly appeared and continues to collaborate with TRICKS.
My first-hand experience with TRICKS
- Original: Most popular for its salty, cookie-like flavor
- Kimchi: spicy and addictive
- Asian BBQ: sweet and spicy, appetizing
About 17 kcal per cookie ! Each boxcontains 12 individually wrapped 15g (around 5 pieces) bags. Satisfying and ideal for sharing.
These non-fried chips are made from flour and potatoes and are sold throughout Indonesia.
ISO22000 and HALAL certified, these snacks are tasty and healthy with reliable quality.
It is a new genre of snack that is completely different from conventional potato chips.
Potato ChipsWhat is KEY TO LIT (kitteh)?
A new unit within Johnny's Jr. formed in 2024.
It includes members who had been active as "7 MEN SAMURAI" until the previous year, and was created by reorganization.
The name of the group means "to be the key that opens the way to the future (KEY) and to be a shining presence (LIT).
The name also has the Japanese nuance of "kiteretsu," which means "out of the ordinary," and the group is known for its challenging and unique individuality.
Meaning of the group name
- KEY: "The key that opens the door
- TO LIT: "beyond brilliance" or "enlivening" nuance
The name is a coined word that combines these two and expresses our desire to "open up the future and always be bright and shining.
Member Profile
Taisho Iwasaki
- Date of birth: August 23, 2002
- Place of birth : Kanagawa, Japan
- Charge: Vocals, guitar
- Characteristics: Formerly the main vocalist of Bishonen. He leads the group with his cheerful character and strong singing voice.
Mizuki Inoue
- Date of Birth: October 31, 2000
- Place of birth: Kanagawa, Japan
- Charge：Vocal, dance
- Characteristics: Former member of HiHi Jets. He is an all-rounder with a strong reputation for his acting and expressive ability, and his presence is evident in his singing and dancing.
Reia Nakamura
- Date of Birth: April 2, 1997
- Place of birth: Tokyo, Japan
- Charge: bass guitar, vocals
- Characteristics: Former member of "7 MEN SAMURAI" and the oldest. She is both cute and cool, and gives off an artistic vibe.
Soya Igari
- Date of birth: September 20, 2002
- Place of birth: Tokyo, Japan
- Charge : Vocal, dance
- Characteristics: Former member of HiHi Jets. He is a mood maker who is popular for his sense of dance and choreography as well as his humorous comments.
Daiko Sasaki
- Date of birth: May 20, 2002
- Place of birth: Tokyo, Japan
- Charge: Drums, vocals
- Characteristics: Former member of "7 MEN Samurai. He is noted for his powerful drum performance and energetic character. He is the one who connected the dots with TRICKS after he was talked about in Indonesia for "looking like an actor".
Summary of KEY TO LIT's appeal
With their challenging and unique style of activities, KEY TO LIT is a remarkable group that is leading the next generation of Johnny's Jr. A unique unit that combines band performances and idol-like performances.
Members come from diverse backgrounds, including former members of "7 MEN SAMURAI", "HiHi Jets", and "Bishonen".
po tipFAQ｜About TRICKS Pop-up
Summary
The "KEY TO LIT x TRICKS" pop-up currently being held at GO☆GO☆CAFE in Harajuku is a great opportunity for the non-fried potato chips from Indonesia to spread to the Japanese culture scene.
This is an event not to be missed not only by KEY TO LIT (KITERETSU) fans, but also by Harajuku culture-conscious candy lovers. Since it is only available for a limited time, those who are interested are encouraged to visit the store.
Store Information
https://www.instagram.com/reel/DAIT1ZWILQL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==