Nintendo TOKYO] Experience the "Real Nintendo World" at Shibuya PARCO ｜Exclusive goods, photo spots, and play areas! Read in Japanese

Welcome to "Nintendo World" in Shibuya!

Nintendo TOKYO" on the 6th floor of Shibuya PARCO is Nintendo's first official store in Japan.
From the moment you enter the store, you can't help but feel excited! Mario, Link, Shizue, and the Splatoon Squid are all lined up on the glass exterior wall.
The glass walls are covered with Mario, Link, Shizue, and Splatoon Squid, making you stop and take a look even if you are just passing by.

The red and white interior is bright and spacious.
The Mario theme colors are impressive and make you feel as if you have entered the world of the game.
The staff also wear red T-shirts, creating a perfect sense of unity in the world.

Stunning Exhibits and Experience Area

As soon as you enter, your eyes are immediately drawn to a three-dimensional figure of Mario jumping up and down!
Behind him are Link, Squid from Splatoon, and even Shizue from Animal Crossing.
There is a corner that recreates the world of each of these characters, and just looking around is enough to get you excited.

There is also a Nintendo Switch test play corner in the back, where you can actually play the latest titles.
The sight of children enthusiastically playing Splatoon made even the adults watching next to them smile.
Photos can be taken freely, making it a great way to capture memories of your trip.

A variety of limited-edition goods! Some treasures you can only buy here!

Mario Series

The Mario Corner, located in the center of Nintendo TOKYO, is a true classic.
T-shirts, tote bags, mugs, stationery, and other red-themed goods are all available.
Among the most popular items are the original T-shirts and pouches in white with the Mario family lined up.
The designs are sophisticated and can be enjoyed as fashion items.

Also of note is the "Baby Mario" series for babies.
The small hooded rompers and plush blanket will make great gifts.

Splatoon Corner

The Splatoon area has a street-style feel that is unmistakably Shibuya.
The showcase is decorated with lively squid figures, surrounded by hoodies, backpacks, and skateboard displays.
Many black and neon-colored goods are popular among the younger generation.

Donkey Kong Zone

The banana yellow color stands out in this corner.
A large plush Donkey sits holding a barrel, surrounded by banana-patterned socks and stuffed animals.
A variety of limited-edition goods are available to tickle the hearts of fans, such as banana pouches and backpacks with the DK logo.

Kirby and Pikmin are also popular

The plush Kirby toys lined up all over the shelves are a sight to behold!
There are a series of Kirby plush toys with different expressions and costumes, and you will want to have all of them.

In addition, Pikmin and their friends appear on the top shelf with flowers.
Pikmin accessories, clocks, and household goods are also available, and are popular as "healing interior decorations" that can be casually displayed.

Animal Crossing Area

Shizue-san welcomes you with a smile at the center.
The shop's main items are tea cups, kettles, miniature trays, and other sundries with a natural and relaxed tone.
The items are lined up to make your home time more enjoyable, and are popular among female customers as well.

No matter where you take a picture, it is always photogenic!

• The floor is covered with "? blocks" and "POW" and other colorful designs.
• Character artwork is scattered on the walls and shelves, making every corner of the store photo-worthy.
• The store is spacious and the aisles are roomy, making it easy to take pictures.

Many foreign tourists who visited the store were all smiling and taking commemorative photos.
The store is a new landmark in Shibuya, a place where you can experience Nintendo's world in real life.

Playing a game at the test corner!

In the back of the booth, there was a Nintendo Switch play station where visitors could try out the console on a "one person, one game only" basis.
The appeal of this area is that you can actually touch and experience Splatoon, Mario Kart, and other games.
The surrounding walls are decorated with giant visuals of Link and Squid, giving visitors a realistic feeling of being in the game world.

Points to know before you go

• Be aware of crowds: On weekends and holidays, admission may be limited and numbered tickets may be required. Weekday mornings are the best time to visit.
• Limited-edition goods sell out early: Popular character goods in particular may sell out in the morning.
• Cashless payment: Credit cards and e-money are easy to use.
• Pokemon Center Shibuya is next door! Pokemon Center Shibuya is next door!

Frequently Asked Questions (Q&A)

Can I take pictures?

Basically, you can take pictures inside the store (you need to be considerate of flash and other visitors).

Are there many tourists from overseas?

We have a very large number. The store's information and product packaging are also available in English, making it popular among overseas gamers.

What kind of goods do you recommend as souvenirs?

Mario T-shirts, Splatoon bags, and Kirby plush toys are standard favorites. Compact stationery and drawstring bags are also popular with travelers.

Conclusion

Nintendo TOKYO" at Shibuya PARCO is a "real Nintendo theme park" where you can enjoy shopping, taking pictures, and experiencing everything.
This is the only place in the world where Mario, Link, Shizue, Kirby, and Squid all gather together.
Why don't you get limited-edition goods and become a resident of "Nintendo's World"?

Store Information