【Omotesando 2025 Christmas Illumination】Brand Exterior Guide to the Shibuya Side Road｜FENDI Sponsorship, Dior, CHANEL, and all other spots (3 pages) Read in Japanese

Illumination of tradition sponsored by Omotesando Keyaki-kai

The Omotesando Christmas illumination of 2025 is,
FENDI is a sponsor (main sponsor) year.
To the traditional illumination that Omotesando keyaki-kai sponsors,
FENDI's unique view of the world will be added to the traditional illumination sponsored by the Omotesando Keyaki-kai,
The gold lights of the zelkova trees and the holiday exteriors of the high brand
The gold lights of the zelkova trees and the holiday exteriors of the high-end brands are more gorgeously harmonized than ever.

Especially on the "Shibuya side road" from Omotesando Station to Harajuku Station
BURBERRY, LOUIS VUITTON, HERMÈS, FENDI, Dior, etc.
and Dior,
You can enjoy a luxurious night view as if you were walking down a "brand street wrapped in lights.

In 2025, Omotesando will be so bright and shiny that it will be easy to say that "every store will be the star of the show,
Just walking along Omotesando in 2025 will make you feel like you are in the middle of a special winter season.
In this report, we will show you the exterior of each brand on the Shibuya side of the street in the order in which they were photographed and in the actual order.
This report introduces the exteriors of each brand on the Shibuya side of the street in the order in which they were photographed and in the order in which they were actually displayed.

d'Alba Christmas POPUP

Among the Omotesando illumination in 2025,
This year, the d'Alba POPUP had a particularly strong presence among the 2025 Omotesando illumination.

A huge tree in a sophisticated world of white and gold, and an oversized objet d'art in the shape of a popular mist,
and an oversized objet d'art in the shape of a popular mist,
It was truly a "representative of Omotesando's photo spots.
People passing by naturally stopped to take pictures.

THE STRINGS Omotesando / Zelkova

Every winter, Zelkova's Christmas decorations are always a hot topic of conversation.
This year, the ceiling is filled with spherical lights,
It is a mysterious space that makes you feel as if you are lost in a greenhouse of light.

Even non-restaurant patrons "get excited just by walking by.
This is a popular illumination spot in Omotesando.

GUCCI Omotesando

GUCCI in 2025 is a stately holiday window in deep green tones.
The red curtains and green exterior harmonize beautifully as Christmas colors,
The interior is decorated with small icons that seem to be hidden inside,
The design has a playful feel, almost like an advent calendar.

GIORGIO ARMANI

The soft gold light reflects the light from the exterior walls and rows of trees, creating a classic and elegant mood typical of Omotesando,
The soft gold light reflects the light from the exterior walls and the rows of trees, creating a classic and elegant mood typical of Omotesando.

The illumination and the light from the display inside the store
The illumination and the light from the store's display are seen as one through the glass, creating a "picture-perfect store.

Alexander McQueen

The glass exterior reflects the illumination of the zelkova trees,
The store has a fantastic appearance as if it were wrapped in "branches of light.
The store's calm black and wood interior can be seen from the outside,
The shop's black-and-wood interior, with its calm atmosphere, was visible from the outside, accentuating the McQueen-esque sense of modesty.

BVLGARI

Bulgari's exterior is truly "jewel light.
The gold light of the zelkova trees reflected on the glass surface made the brand's white and gold look even more beautiful,
The exterior itself shone like a work of art.

The light overlapped the three-dimensional glass structure of the building,
The spot has an overwhelming presence that only a corner lot can offer.
The many photographers were so popular that a "traffic jam in front of Bvlgari" occurred again this year.

BOSS

Sharp linear architecture and beautiful white light reflections,
The cool, futuristic appearance is impressive.
On the way to Harajuku, you may want to take a picture.

BOTTEGA VENETA

The combination of inorganic concrete and glass,
The combination of inorganic concrete and glass creates a more modest atmosphere under the light of the Omotesando illumination.

The store's artistic display can be seen from the outside,
The exterior of the shop gives the impression of a mature Omotesando style.

Max Mara

The strong contrast between black and gold looks great in Omotesando at night,
The entire building was glamorous, as if it were wrapped in lights.
In 2025, the display centering on women's wear is especially well-developed,
The reflections of light through the show windows are also beautiful.

ROLEX

The emerald green building is further deepened by illumination,
The exterior of the building has a strong sense of presence while absorbing the surrounding light.
It is one of the brands with the "most powerful light" in the nightscape of Omotesando.

▶ In this first part, we introduced the area from Omotesando Station near Shibuya to the Rolex area.

In Part 2, we will continue in the direction of Harajuku,
Part 2 will continue in the direction of Harajuku and introduce the "brand concentration zone" of Christmas illuminations.