【Omotesando 2025 Christmas Illumination】Brand Exterior Guide to the Shibuya Side Road｜FENDI Sponsorship, Dior, CHANEL, and all other spots (3 pages) Read in Japanese

CHANEL: Golden and black winter display

CHANEL's show window is a "golden fan motif".
It is at once Japanese and modern, with a sense of the world like a kimono sash.
The black and white contrast of the building itself is very elegant in the winter city.

Maison Margiela: A quiet worldview with a shiny numerical logo

The Margiela store is beautifully illuminated with its signature numerals,
The store is both iconic and serene.
The show windows are beige and black, creating an aesthetic rather than a showy atmosphere.

KIDDY LAND: A fun and lively place of characters

This is the only area where the world is suddenly transformed into a "cute world.
The bright pink and white design of the storefront is eye-catching,
Inside the store is filled with people looking for Chiikawaii, Sanrio, and limited-edition goods.

STRANGER THINGS (pop-up): Bright red light in another dimension

True to the Netflix worldview, bright red lights stain the city in this super unique appearance.
The creature floats vaguely through the glass,
It was so well-crafted that it was exciting just to pass by.

BREITLING: Warm Illumination of Retro and Pop

The yellow-based interior and gift-box-like decorations were adorable.
The playful spirit of the brand can be felt, and the atmosphere will make you feel "happy" on a winter night.

WASHIN (glasses store): Chic and urban brilliance

With its high glass ceiling, the warm light inside floods the outside.
It is so stylish that it is hard to believe it is an optician's store, and the reflections of the illumination are beautiful.

ONITSUKA TIGER: The presence of bright yellow

The bright, neon-like yellow exterior is the most striking color in Omotesando.
It is the "No. 1 color that looks good" in Omotesando.
Sporty yet sophisticated, young people were taking pictures.

Dior (new store on the Tokyu Plaza side): Impressive lattice of light

A grid of white lights wraps around the entire building, creating a "giant light art" look.
A photo spot where people walking by are silhouetted.

Jo Malone London: Warm and soothing window

The small illumination and green decorations are cute,
The warmth is a bit Scandinavian.
The atmosphere is like a soft fragrance wafting through the air on a winter night.

Harry Potter (Harajuku): A magical world of blue and white

The window themed with trees and snowflakes is a perfect "Hogwarts in Winter".
Blue lights shimmer and snowy decorations sparkle,
The blue lights shimmer and snowflake-like decorations are so beautiful that it is hard to believe that this is a character store.

Summary

When you actually walk along the Shibuya side of the street like this,
It seems to be a special year sponsored by FENDI,
It was a special year sponsored by FENDI, and you could feel that every brand was doing their best to express the "Omotesando style" of the year.

Omotesando, where the exterior light, the texture of the buildings, and the world view of the windows all come together on one street, is a unique place in Tokyo for Christmas,
Omotesando is the one and only Christmas spot in Tokyo.
Walking along Omotesando is like a winter treat in itself,
It was like a winter treat in itself.

In the next issue, we will continue with the "Shinjuku side street route.
You can enjoy a different look of illumination from the Shibuya side,
Please compare the two.