Shinako, Hina Kagei, Yuraneko and other popular charisma visited the store! PANDORA Wharf Harajuku|PR Read in Japanese

PANDORA Wharf Harajuku Store

On April 18, 2025, the globally popular jewelry brand PANDORA held the grand opening of its new store "PANDORA Wharf Harajuku Store" along Takeshita Street in Harajuku, Tokyo.

This new store, which has been attracting attention among Generation Z, has been a hot topic of conversation since the first day of its opening! Influencers Shinako, Hina Kagei, Yuraneko, Tatemi, Mayuka, and other charismatic people who are extremely popular on SNS gathered for a special event.

A new mecca for "PANDORA" that will stick with Generation Z was born in Harajuku!

PANDORA Wharf Harajuku is conveniently located just a 3-minute walk from Harajuku Station.

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The interior is a natural and sophisticated space based on white and beige, with pink accents here and there to stimulate the "cute sensor" of Gen Z girls.

Engraving machine

Of particular note is the engraving machine, which allows visitors to make their own original imprints on the spot. The engraving can be done on the product in about 10 seconds.

About 20 types of products can be engraved, including charms, bracelets, and clasps. They are available in three different colors: sterling silver, gold plated, and rose gold plated.

Since names, initials, and symbols can be engraved, " one-of-a-kind jewelry " can be completed on the spot. It is a perfect anniversary gift or pair item.

With more than 15 million followers in total, the shop has become a favorite of popular influencers! Popular influencers show off their "personalized jewelry

Influencers who are overwhelmingly popular among Generation Z and others appeared at the grand opening event. They freely coordinated PANDORA jewelry and shared their " fashionable style in their own way " on social networking sites.

PANDORA Heart Snake Che...

Shinako (@shinako_)

The pink ribbon on the dress is impressive.

The bracelet is stacked with tapioca charms and name charms from the PANDORA MOMENTS series.

Her interaction with fans and self-purchase scenes were also a topic of conversation!

Kagei Hina (@kagei_hina)

She has over 10 million TikTok followers!

She wore a beige three-dimensional dress with simple jewelry and a gold ring with a self-made "eye" motif engraved on it to complete her one-of-a-kind look.

Yuraneko (@yuraneko)

A chic and girly outfit with a pink fluffy outfit and green accents.

The heart-shaped ring engraved with her cat's initials is her own special touch.

Tetemi (@tetemi_y2k)

She wore a Y2K fashion and pink coordinate.

Her nails and charms were also engraved with the name of her "favorite" dog, creating a unified look.

Mayuka (@mayuka_lolita)

Mayuka appeared in Lolita fashion.

She created a girly world view with cherry blossoms and ribbon charms, and showed her love of Harajuku culture in a fashion talk with the staff.

Engraving and coordination make "my own jewelry experience" come true!

The charm of PANDORA Wharf Harajuku is that you can not only "choose" jewelry, but also "make" jewelry.

Rings and charms actually engraved by influencers at the event are trending on SNS with tags such as "#PANDORA engraving," "#PANDORAwear," and "#Generation Z jewelry.

A new trend is now emerging: " If you want to create your own personalized accessories, go to PANDORA in Harajuku.

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