PAUL & JOE GARDEN" Omotesando pop-up
PAUL & JOE GARDEN " was held in Omotesando and Harajuku area in October 2025.
This pop-up celebrated the 30th anniversary of the brand,
It was a special event where visitors could enjoy fashion, cosmetics, sundries, and accessories all at once.
The store interior, with its mint green walls and pink roses, resembled a European atelier.
Surrounded by a variety of cute items featuring "Nunette" the cat and "Gypsy," it was such a charming space that one could easily lose track of time.
potipLocation & Access
The venue was on the 1st and 2nd floors of Bakery Cafe 426 (Harajuku Piazza Building).
Conveniently located right in front of Lawson on Omotesando, the mint green building was already eye-catching from the outside.
It is so popular that people stand in line on weekends, especially in the evening when it is illuminated.
Harajuku Piazza Building, 4-26-18 Jingumae, Shibuya-ku, Tokyo
🕒 11:00-19:00 (until 18:00 on the last day)
1st floor: garden-like entrance and cafespace
A photogenic world of green topiaries and flowers surrounds the entrance.
The first floor, just inside the entrance, is a limited-edition cosmetic zone lined with classical cabinets.
The 30th anniversary limited edition packaging of the Moisturizing Foundation Primer and the cat-patterned eye shadow case are also on display,
and eyeshadow cases decorated with cat patterns.
The space lined with wooden shelves and gold mirrors created an elegant atmosphere reminiscent of a Parisian salon.
There was also a make-up experience booth where staff members provided detailed counseling,
It is a nice point to be able to try on the spot the colors that suit you best.
2nd floor: Cat motif heaven! A wide selection of sundries, fashion items, and accessories
The second floor is truly a "garden room that recreates the world of PAUL & JOE.
The brand's iconic cats "Nunette" and "Gypsy" are used as motifs.
handkerchiefs, pouches, socks, tote bags, and more.
🐾Handkerchiefs & Socks
The fluffy textures of these popular towel handkerchiefs are embroidered with cats, birds, and dogs.
The warm autumn and winter colors make them popular as gifts.
Socks made of organic cotton,
The ankle part of the socks has a cute design with a small cat's face,
The socks have become a hot topic on social networking sites, with many people saying, "Just wearing them makes me feel good.
Pouch & Card Case
Paul & Joe's popular "cat pouch" series is also celebrating its 30th anniversary with a new design.
The pink and beige faux leather material is embroidered with cats and flowers,
The classic yet girly atmosphere.
A small coin case, acard case with a key ring, and a pouch with a mini-sized mirror are also available,
miniature pouches with mirrors, and many other small items that combine design and practicality.
💡 Especially popular was the white cat Nunette round pouch.
It was the perfect size for holding a lipstick or earphones in the palm of your hand.
Stuffed Toys and Small Goods
In addition to cats, there were also PAUL & JOE's original stuffed bears and charms featuring the brand's iconic motifs,
There are also original PAUL & JOE bear plush toys and pouches with charms featuring the brand's icons.
The world view of a teddy bear strolling through the streets of Paris is spreading,
The teddy bears are so cute that you will want to buy them all.
Tote bag & room slippers
Standard embroidered tote bags are available in four patterns, including cat, dog, bird, and flower,
A total of four patterns including cat, dog, little bird, and flower.
The simple yet luxurious fabric is easy to use and can hold an A4-size bag.
Room slippers come in mint green, pink, yellow, and other soft pastel colors,
Soft pastel colors such as mint green, pink, and yellow are available in the lineup.
These items are fluffy and comfortable, and allow you to feel the "world of PAUL & JOE" even at home.
Fluffy Fur Bags & Pouches
The "Fluffy Fur Bag," available only in fall and winter, is also very popular.
Available in two colors, brown and gray, each has a different expression of the cat embroidered in the center.
These items are comfortable to touch and look warm to the touch.
Fur pouches of the same series are also available,
The size is easy to use as a makeup pouch or for travel.
Makeup Experience and Photo Spot Heaven
Upstairs, you will find a make-up experience corner lined with classic mirrors.
This booth allows you to try out the popular "Moisturizing Primer" and new foundation products.
A makeup advisor carefully suggested colors to suit our skin.
Don't miss the fashion exhibition zone!
Shirts with floral embroidery and pale one-piece dresses, typical of PAUL & JOE as a fashion brand, were also on display.
It is a sight to behold, not only the cosmetics, but also the apparel, with a unified world view.
At the back of the store is a photo spot with a series of rose arches.
No matter where you take your picture, it is a picture-perfect space that is sure to be on SNS!
All of the beautiful textiles embody the brand's world view,
It was a space that made us want to take pictures without thinking.
PotipA limited cafe menu is also available!
At the cafe space on the first floor, sweets and drinks based on the brand color green are available.
We recommend the cake with an apple motif and thepink macaron tart.
They look and smell elegant and are too cute to eat.
PAUL & JOE original gacha is also available!
A mint green gacha machine is now available,
Inside the machine, limited-edition charms, key chains, and other small items are randomly enclosed.
Visitor benefits and novelties
Visitors were given sample sets of popular primers and limited edition stickers.
As a purchase bonus, an original faux leather shopper was also available for purchases of 6,600 yen or more.
Summary: A healing "garden experience" for all five senses
It was a special pop-up where you could feel PAUL & JOE's " happiness and playful spirit " with all five senses.
PAUL & JOE's philosophy of "happiness and playfulness" with all five senses.
The pop-up was not only cute, but also a fusion of high quality materials and delicate design.
where you can find "sundries and accessories you can love for a long time" that are not only cute but also a fusion of high quality materials and delicate design.
It was also a highly complete hands-on event where visitors could "see, touch, photograph, and buy,
It is recommended not only for PAUL & JOE fans, but also for those who love cat motifs.
FAQ
Q. What are the busiest times?
A. The hours of 2:00 PM to 5:00 PM are particularly busy. Morning or evening is recommended.
Q. Is it OK to take pictures?
A. Photography is allowed in all areas, and staff members encourage us to take pictures.
Q. Can I take out sweets?
A. Eat-in only. Only drinks can be taken out.
Basic Information
Store Name: Bakery Cafe 426
Address: 4-26-18 Jingumae, Shibuya-ku, Tokyo
Store URL: https://www.paul-joe-beaute.com/
Event Name: PAUL & JOE GARDEN
Event Start Date: 2025-10-11
Event End Date: 2025-10-14
Admission fee: free
Special Notes: Until 18:00 on the last day
Weekday Business Hours: 11:00 - 19:00
Holiday Business Hours: 11:00 - 19:00
Event Period: 2025-10-11 - 2025-10-14
