Harajuku’s Largest Puffy Sticker Selection: PICNIC Takeshita Street Report & Why There’s Always a Line Read in Japanese

The reason for the line: PICNIC Harajuku is a "mecca for Pukupuku stickers.

PICNIC Harajuku is the most crowded general store on Takeshita-dori in Harajuku.
I visited on a weekday afternoon, and was surprised to see a line of over 30 people waiting to purchase stickers.

From the entrance to the back of the store, the entire wall was covered with PICNIC stickers,
It is no exaggeration to say that this is the "largest sticker shop in Japan".

This article is based on actual photos taken at the store,
This article is based on actual photos taken at the store, and covers all the popular characters, types, and selling points.

• Cash only
• The sticker corner is a dedicated checkout line.
• Some products, such as LABUBU, are directed to the adjacent store.
• 20-40 people waiting in line is normal even on weekdays

Popularity of POP MART and the Korean sundries boom have also had an impact,
I had the impression that the number of customers who came to the store for 3D stickers (puku-puku type) was exploding.

Catalog of stickers available at Harajuku PICNIC

SWEET Series｜A very popular zone with a large quantity and cute world view

• 3D resin style
• Large quantity and gorgeous colors
• Pink and purple are popular
• Second best seller after princess style

Excellent for girly pocketbooks, smartphone cases, and trekker deco.

Sanrio (Hello Kitty, Kuromi, My Melody, Pom Pom Pudding, and Cinnamoroll)

• Plump stickers from Korea
• Each character has a different world view.
• Harajuku PICNIC has a particularly wide variety of Sanrio

Especially Kuromi and Cinamoroll seem to sell out easily.

Miffy series｜Popular among adult girls

• Dull color and mature look
• A mix of two-dimensional and three-dimensional
• The place where you can buy Miffy's 3D stickers in Harajuku is very precious!

A popular genre among notebook and journal people.

Candy Gem/Candy Gem2 (Candy Gem)

• Easy to buy at 220 yen (tax included)
• Sparkling jewel-like design
• Best balance between quantity and perfection
• By far the largest variety of "swamp shelves

Sweets such as pudding, parfait, and cupcakes are especially popular.

Princess and doll series｜Gorgeous series with changeable costumes

• No. 1 in popularity among children
• One piece completes the world view!
• Strongly supported as a gift for girls

Many parents and children buy this product together because they can "play dress change.

POPMING / For people who like unicorns, fairies, and fantasy

• Strong glitter grains
• Sea, space, unicorns, and other world-view types
• Popular with both adult girls and junior high and high school students

Strong sense of transparency makes it easy to match with phone cases.

Animal and foreign character style "3D art stickers

• Unique expressions of foreign designers
• A lineage that POP MART lovers will react to unintentionally.
• Strong three-dimensional feel, ideal for a single point of view.

Harajuku-like aggressive design is appealing.

Sparkling, jewel-like, aurora processing (SPARKLING series)

• Plump and bulging dome shape
• Strong light with aurora processing
• Excellent match for Korean style deco

This shelf also has a large quantity, and is popular with the guesswork deco crowd.

Ribbon and pearl type｜A great standard for smartphone deco and treacle deco

• Large quantity and good cosmetics
• Can be used to make exciting deco!
• Overwhelmingly popular among teens and 20s

Looks good to put on the exterior of sticker books

The "Hidden Popular" Snoopy (PEANUTS) series around the cash register

• 880 yen
• Small three-dimensional stickers
• Designed to appeal to those who guess Snoopy.

Only the "serious stickers" will notice the hole under the cash register.

The POPPiNG series is also a hot spot.

In front of the cash register, "POPPiNG capsule stickers (880 yen)" are also lined up.
The gorgeous 3D and lame design makes them the star of the smartphone case.
The world view differs depending on the color, such as pink, blue, yellow, and lavender,
If you like Korean goods, this series will surely appeal to you.

A wide variety of sticker storage goods｜Key holders to carry around your favorite stickers

At the back of the store, we also found the popular "sticker storage key holder (880 yen).
This is a type of transparent film with plump stickers that you can carry around with you,
This item is especially popular among the "push-pull" and "Trekka Deco" crowd.
It can be attached to a bag and has both practicality and design.

PICNIC Harajuku is a sticker specialty store? The selection is on a level that makes you wonder if PICNIC Harajuku is a sticker specialty store!

features that can be inferred from your photo:

• 10 shelves + full width and packed with
• 20 to 50 species per genre
• Sanrio alone has more than 100 items!
• Candy Gem series are "wall-to-wall" level
• Princess, unicorn, girly, animal, aurora, jewelry

→ The total number of items is overwhelmingly large, with more than 1,000 varieties in total.

Things to know before visiting the store

Due to the explosive popularity of stickers, the checkout line at Harajuku PICNIC is always crowded.
Official information is posted at the entrance, clearly stating the following rules

✔ Information and request from the store (summary of main points)

• Payment by cash only (no credit card or electronic payment at the sticker corner)
• No limit on the number of items purchased
• No reversing in the sticker corner
• ✔ Give the items you want to return to the cashier to the staff (do not put them back on the shelves)
• Checkout lines must be along the wall.
• Keep the distance between you and the person in front of you.
• Cooperate with the queue so as not to disturb neighboring stores
• When you have decided on a product, proceed to the cash register as soon as possible to reduce congestion in the store.
• LABUBU products corner will be moved to the adjacent store "Picnic Land

Impression: A must-visit "treasure hunt space" for sticker lovers

PICNIC Harajuku is the best sticker store in Harajuku, boasting an overwhelming selection of stickers from Pukupuku, Sanrio, Miffy, Candy Gem, and Princess.
The store is popular even on weekdays when people line up to get in, and offers a wide range of products perfect for Korean goods and fancy trekker deco.

• Lines form even on weekdays
• Once you enter, you can look around for 30 minutes to an hour.
• Even beginners can buy from 220 yen per sheet.
• Even sticker storage goods are available!
• A paradise for stickers, notebooks, and trekkie decoupage!

Anyway, the quantity and variety of stickers are the best in Japan.

Harajuku PICNIC Store Information

Congestion:

• Even on weekdays, about 20-40 people in line waiting for checkout.
• On weekends, the line can exceed 60 people, and there may be restrictions at the entrance.

Features:

• Located in "one of the best sticker stores on Takeshita-dori".
• More than 1000 kinds of stickers are displayed on the entire wall.
• The largest variety of puku-puku and 3D stickers in Tokyo
• There is a "hidden zone" under the cash register where limited stickers and rare stickers are placed.