POPMART Harajuku Store

We visited the POPMART Harajuku store in Harajuku!
Here is an in-depth report on the must-see contents for fans, from world-favorite characters such as LABUBU and Skullpanda, to Harajuku-exclusive products, to the experience of opening a blind box.

We visited in the evening, when the line was long despite it being a weekday. The report also details waiting times and tips for avoiding lines, how to purchase popular characters, and the appeal of Skullpanda, which we actually purchased.

This is a guide to the Harajuku store, useful for those new to POPMART.



What is POPMART Harajuku? A designer toy brand that is booming all over the world
Have you recently seen the name "POPMART" on SNS or in grocery stores, or seen pictures of cute figures lined up in rows?

POPMART is a designer toy brand that was established in Beijing, China in 2010 and has been selling highly artistic character figures all over the world.

The most distinctive feature of POPMART's products is the "Blind Box" sales format, in which the customer does not know which character is in the box until the box is opened.
The most distinctive feature of the blind box format is that you don't know which character is in the box until you open it, making it an exciting way to pick out your favorite character or secret character.


POPMART Harajuku Store Lineup and Entry Repo [Can't let your guard down even on a weekday].
Queues even on weekday evenings
The day I visited was Monday around 5:40pm.
The line was longer at noon (after midnight), so I got in line in the evening, but I still had to wait for an hour.

☀ 昼間は日陰が少ないため、日傘は必須アイテムです。
Entry to the store is free, but popular items may be sold by lottery.
The store is on three floors, with the most popular items concentrated on the second floor; the LABUBU plush pendant was already sold out.


Lovebub and other popular products are available for purchase if you win the lottery!


What is LABUBU? The symbolic character of POPMART.
LABUBU is a representative character of "The Monsters" series created by Hong Kong artist Kasing Lung.

- Characteristics: Large ears, mischievous expression, and charming face.
- Reason for popularity: When a new product is released, people inevitably line up to get their hands on it. Limited designs and international editions sell out immediately.
- Collectability: Collector fever is high due to the development of designs that match the seasons and events.
LABUBU is the face of POPMART and is always the most popular at the Harajuku store.


What is Skullpanda? The second most popular character after LABUBU.

Skullpanda is a popular series created by Chinese artist Lang.
Skullpanda is the second most popular character after LABUBU, and is also supported by adult fans.

- Visual: A unique design combining panda ears and a skull-like face
- World view: Mode, street, and slightly dark atmosphere
- Reasons for popularity: Costumes and accessories that have been created down to the smallest detail. Artistry that can be displayed and enjoyed


Purchase Report|Get Pastel & Punk by Skullpanda
During this visit to the store, LABUBU was sold out, so we purchased two types of Skullpanda.

- SKULLPANDA L'impressionnisme series plush pendant
- This is the second SKULLPANDA plush pendant. It features soft colors and delicate embroidery. Its compact size makes it the perfect accessory for outings.
- Soft atmosphere with light colors and beautiful gradation of hair color and costume.
- Shades easy to match with summer fashion.
- SKULLPANDA Winter Symphony series
- SKULLPANDA's first plush pendant series! The punky girl is transformed into a fuzzy elf by the magic of winter!
- Cool and strong, the colors are easy to match with winter coat fashions.
Priced at 2,860 yen per figure. The precision of modeling and painting is "well worth the price," and Skullpanda in particular is recommended for adult collections.

Blind box opening experience [fun after buying in Harajuku].
When I got home and opened the box, inside the box was a plastic bag and a character card.
The child depicted on the card was inside, and the one I guessed was a cute light blue one.

- Her upturned eyes are adorable.
- Careful gradation painting of hair and costume.
- The differences in expression and coloring between individuals are also part of the fun!

This sense of excitement and the element of trying your luck to see what will come out next are the biggest attractions of the blind boxes. is the biggest attraction of the blind box.

List of other popular characters
Molly: With blond hair and big eyes, she is the face of POPMART.

DIMOO: Fluffy hair like clouds. She has a fantasy view of the world.




PUCKY: Healing design like a fairy.


CRYBABY: Tearful teenage girl-like character. The emotional expression is appealing.

Frequently Asked Questions (FAQ)

Summary|Experience the charm of LABUBU & Skullpanda at POPMART Harajuku
POPMART Harajuku is a rare spot where you can directly pick up LABUBU, Skullpanda, and other popular characters.
LABUBUBU is inevitably sold out, and Skullpanda is second only to LABUBU in popularity and sells out quickly, so we recommend that you visit the store early.

The experience of opening a blind box is the best way to try your luck and satisfy your desire to collect at the same time.
If you visit Harajuku, be sure to find your own favorite character at POPMART.

🔗 Related Links
POP MART Latest Information Summary - Lovebug, Skullpanda, Molly, Dimu, Crybaby, etc.
POPMART Harajuku Store Information

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Store Name: POPMART Harajuku Store
Address: 6-29-10 Jingumae, Shibuya-ku, Tokyo
Store URL: https://www.popmart.com/jp
Nearest station: 3 minutes walk from Takeshita Exit of JR Harajuku Station / 5 minutes walk from Tokyo Metro Meiji-jingumae Station
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00









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