Sanrio Harajuku Store
The Sanrio Harajuku Store was born in December 2025 on Takeshita-dori in Harajuku.
It is located on the former site of Harajuku Alta, which was a symbol of Harajuku for many years.
Immediately after its opening, a line formed and the store is crowded daily with Sanrio fans from Japan and abroad.
In this article,
✔ Role of each floor and highlights
✔ Atmosphere and crowds in the store
✔ Harajuku-like limited edition feel
✔ Information on cash registers and sell-outs
This is a detailed report as a "floor introduction article for those who want to know the whole picture first", focusing on the following
Details of the Sanrio Cafe on the 3rd floor and Harajuku limited products will be published in a separate article at a later date.
PochipSanrio Harajuku Store Location｜Takeshita Street, former Alta site
The Sanrio Harajuku store is,
JR Harajuku Station and is located straight down Takeshita-dori Avenue.
The building was once home to Harajuku Alta,
The location and recognition of the store are both outstanding.
From the exterior of the building, the Sanrio world is already in full bloom,
Even first-time visitors will not get lost.
The store consists of three floors, each with a different theme.
The Sanrio Harajuku Store is a large store,
The Sanrio Harajuku Store is a large store that spans from the 1st to 3rd floors.
When you actually go around the store, you will notice that each floor has a distinct role to play,
Each floor has a distinct role,
The design naturally separates "seeing, buying, experiencing, and eating.
potip1F｜Main floor with a pink world view and Harajuku-exclusive products
The first floor is the "face" of Harajuku Sanrio,
The first floor is the "face" of Harajuku Sanrio.
The pink world spreads as soon as you enter.
The ceiling, walls, and fixtures are all pink,
The ceiling, walls, and fixtures are all in pink.
The ceiling, walls, and fixtures are all pink in color.
The kitty on the big monitor is a must-see spot for taking pictures.
On the first floor, there is a large monitor displaying images of Kitty,
The large monitor on the first floor is a must-see spot for taking photos and videos of Kitty,
This is a popular spot for both photos and videos.
It is a popular spot for both photos and videos, and is relatively easy to photograph even in a crowded place,
It is a good place to stop and take pictures when you enter the store.
A wide variety of Harajuku-only and store-exclusive products
The most eye-catching items on the first floor are the large number of Harajuku-only and store-exclusive products,
The first floor is especially impressive for the large number of Harajuku-only and store-exclusive products.
- Harajuku limited plush toys and key chains
- Sundries with store-exclusive designs
- Sweets in Sanrio packages
- Japanese motif accessories and sundries
Easy to choose as souvenirs for overseas tourists,
The lineup was very strong with a "can only be bought here" feel.
On this day, there was only one item,
The high popularity of this product is evident.
2F｜Experiential floor where visitors can enjoy customized experiences
The 2nd floor is an interactive floor where you can enjoy a customized experience,
The theme of the second floor is "making and choosing" rather than "buying.
The atmosphere is different from that of the first floor,
The atmosphere is different from the first floor, with a more subdued color scheme and a larger space,
and a spacious area for visitors to enjoy the experience.
Wappen customizing experience
Choose your favorite character or motif,
You can choose your favorite character or motif and create your own original item,
It is popular with a wide range of people from children to adults.
The store is a Harajuku-style "hands-on store" that is perfect for making souvenirs and memories,
It is also a great way to create souvenirs and memories.
Customized character bottling
Customize small character parts and beads,
These custom items are made by freely filling transparent jars with small character parts and beads.
The atmosphere can be changed greatly depending on the combination,
The result will vary from person to person, even with the same character.
The time spent choosing is the fun part.
Lottery and accessories are also available.
On the 2nd floor
Sanrio lottery tickets and other small items are also available,
The second floor has a different product mix from the first floor.
potip3rd floor｜Sanrio Cafe
The 3rd floor,
the floor of Sanrio Cafe.
This time, we will only introduce the floor,
We will introduce the café's menu, crowds, and food report in detail in a separate article at a later date.
Cash registers｜Payments were made at each floor on this day.
On the day we visited,
Each floor has its own cash register, and customers pay at each cash register.
- Purchase on the 1st floor → Checkout on the 1st floor
- Purchase on the 2nd floor → Checkout on the 2nd floor
Batch checkout is not available,
There were times when the line to wait for the cashier was long, especially on the first floor.
It is recommended that you allow plenty of time to visit the store.
Sanrio Harajuku is recommended for
- Want to buy Harajuku limited and store limited goods
- Want to enjoy photo-worthy spots
- Want to immerse themselves in the world of Sanrio
- I like Harajuku-like interactive stores.
This is not a mere goods store,
It is a store with a high degree of perfection as an "entertainment space typical of Harajuku.
Summary｜There is no doubt that this is the new standard spot in Harajuku!
Sanrio Harajuku Store is located at
✔ Location
✔ World view
✔ Limited items
✔ Experiential floor
Everything is here,
A new classic spot in Harajuku.
Sanrio Harajuku New Store Information
店名：Sanrio Harajuku Store
住所：1-16-4 Jingumae, Shibuya-ku, Tokyo
電話番号：03-6910-5415
お店のURL：https://www.sanrio.co.jp/news/shop/mx-harajuku-open-20251014/
平日営業時間：11:00〜19:00
休日営業時間：11:00〜19:00