Stray Kids x Biore POPUP
Transformed from pink to blue! The former site of the popular "Sebon Star Cafe" is now a cool experience-type event!
Biore and Stray Kids are currently holding a limited time collaboration event on Takeshita-dori Avenue in Harajuku! This is a free experience of the Biore series, perfect for the sweaty summer months, and is recommended not only for Stray Kids fans, but also for anyone who wants to experience the heat!
Event Overview｜The location is the former site of the former Sevon Star Cafe on Takeshita-dori!
The previously all-pink "Sevon Star Cafe" has been transformed into a refreshing summery blue! You will have a chance to try BioreZ products for free inside the store, and the decorations, in collaboration with Stray Kids, will be gorgeous and photo-worthy.
You can get a free sample of BioreZ products! What is the BioreZ series?
1】Thick, large sheets for a refreshing clean! Biore Zero Body Sheet
The 20cm class extra-thick body sheet is distributed in the store. With just one wipe, sweat and sebum are thoroughly removed, and the skin feels silky smooth afterwards!
The refreshing fragrance makes it easy to use for both men and women.
▶ A perfect sheet for commuting to work, school, or before going out!
Potip2] Shoo without painting! Biore UV Instant Mist UV
Powerful UV protection with SPF50 is easily achieved with a spray.
It is pleasantly cool and is ideal for hard-to-reach areas such as the hair and back.
▶ A lifesaver for those who "have trouble applying sunscreen!
potip3】"Cool Handy Mist" that can be used freely outside the store
Outside the store, there is also a cool cold mist that can be used freely! You can quickly refresh yourself when you are tired of walking.
There is also a Biore product experience corner on the restaurant floor of Harakado (Tokyu Plaza Harajuku)! There is also a Biore vending machine.
potipWhat is Stray Kids?
Biore's collaboration partner this time is Stray Kids, a K-POP boy group that is very popular around the world! They are also known as "Suki's" for short.
- Meaning of the group name "Stray Kids": It means "wandering kids," and it is meant to imply that they are free to think outside of the existing box.
- Fan Name:STAY.
- Characteristics:A self-produced group in which the members themselves produce their own music and performances.
- Abbreviation: "Suki's" is often used by fans as an abbreviation for Stray Kids.
A globally active eight-member group!
Stray Kids is an 8-member male boy group that debuted in March 2018 from JYP Entertainment, a major entertainment agency in South Korea. (There were nine members when they debuted, but one member left the group and now there are eight.)
Known for their self-produced music, they have a worldwide fan base with their intense performances and core lyrics. Their representative songs include "God's Menu," "MANIAC," and "TOP," and the group's unit "3RACHA" also produces music.
Stray Kids is not only active in music, but also in the fashion scene, collaborating with global brands. For this collaboration with Biore, they are participating in the theme of "preparing your skin and mind for summer".
The limited-edition drinks are also not to be missed! What is "Hieti Blue"?
A limited-edition, transparent "Hyeti Blue" drink, available only at this event, will also be available! In addition to its refreshing appearance, the cool, refreshing taste makes it perfect for walking around Harajuku in the hot weather.
Summary｜Biore will help you survive the hot summer!
The Biore x Stray Kids event being held on Takeshita-dori Avenue in Harajuku is a soothing spot where you can cool down both your skin and mind. And since you can try out the products for free and enjoy taking pictures, be sure to include this event in your summer outing course!
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Biore x Stray Kids Event Access
Store Name: Candy A Gogo Harajuku Main Store
Address: CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
Phone number: 03-6804-6671
Store URL: https://www.kao.co.jp/biorezero/
Nearest station: 81m from Harajuku Station
Event Name: Stray Kids x Biore pop-up "SUNLIGHT IS YOUR SPOTLIGHT."
Event Start Date: 2025-07-17
Event End Date: 2025-08-03
Admission fee: free
Weekday Business Hours: 10:00 - 8:00
Holiday Business Hours: 10:00 - 8:00
Event Period: 2025-07-17 - 2025-08-03
