WIGGLE WIGGLE.ZIP HARAJUKU
A colorful, eye-catching glass-walled store has appeared in the middle of Takeshita-dori in Harajuku!
It is called "WIGGLE WIGGLE ZIP HARAJUKU.
ZIP HARAJUKU opened in December 2024 as the first actual store in Japan of the popular Korean lifestyle brand "WIGGLE WIGGLE.
The pop and retro store is a new Harajuku landmark that both children and adults alike will be excited to visit!
Potip
The design is so cute and flashy that it will make you stop in your tracks as you pass by!
The first thing that will surprise you is the impact of the store's exterior, which you can see at a glance.
The colorful items and pop world view seen through the large glass show window will draw you in with a "What kind of store is this? and you will be drawn in.
The brand characters "Little Play Bunny" and "Wiggle Bear" welcome you at the front of the store. They stand out even on Takeshita-dori.
1st floor: The theme is "Garden! A treasure trove of pop worldviews and photo spots
The theme of the first floor is "garden. On the left as soon as you enter, you will see mascots playing in the sandbox!
The pop coloring is like that of a child's room, and the world view that has not been skimped on, even down to the ceiling and the feet, is exciting.
This is truly an "interactive general store.
Not only is it a place to shop, but there are photo spots scattered all over the place, making you feel as if you are in a theme park.
potip2nd floor: Kitchen and living room are upside down! Enter the mysterious world of upside down!
As you ascend to the second floor, you will find a kitchen and living room-like space that has been completely turned upside down.
A table set on the ceiling, upside-down shelves and accessories.
You can't help but take pictures here!" There are plenty of tricks to make you want to take a picture.
Posing off-balance, holding your phone upside down, and other creative ways to take pictures make this spot a great place to take pictures.
3rd Floor: Bathroom & Stationery Heaven! Sundries that make every day fun!
The third floor is packed with cute sundries that you will want to use every day.
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In the bathroom-themed section, there are figures of Little Play Bunny and Wiggle Bear in a bubble bath!
Everyday items such as toothbrushes, towels, and soap cases are all designed in the retro-pop style unique to WIGGLE WIGGLE and make great gifts.
There is also a full lineup of stationery items (pens, notebooks, staplers, etc.) that can be used in the office or at school.
Not only cute but also practical, we have "stationery that makes everyday fun".
New items arrive every Monday! A zakka wonderland where you can always find something new!
New items arrive at this store every Monday!
This is why there are so many repeat customers, and it has become a popular topic of conversation as "a general merchandise store that you will want to visit again and again.
There are more than 600 kinds of items available, ranging from party goods, phone cases, slippers, bags, and pet goods.
Just by looking at them, you may think, "I want to give this as a gift to someone! I want this for myself! I want to get this for myself!
po tip
It is recommended to aim at the time when it is empty! If you want to take your time to take pictures, aim for morning to weekdays.
WIGGLE WIGGLE.ZIP HARAJUKU is a popular store, so it is especially crowded on weekends and in the afternoon.
If you want to take a lot of pictures, aim to visit in the morning or on a weekday!
In fact, the day I visited was around 10:30 a.m. on a weekday, and it was relatively empty and I was able to take pictures freely ◎.
There are many mirrors and decorations on each floor, so it is important to take pictures while people are not in the shot!
If you like Korea, general goods, and photography, you should definitely go!
WIGGLE WIGGLE.ZIP HARAJUKU is not just a general merchandise store.
It is an interactive store where you can "see, take pictures, buy and enjoy".
The store is filled with the essence of Korean culture and Harajuku-style pop culture, so no matter where you take a picture, it will look great. Surrounded by the colorful pop interior, you will feel as if you are in a Korean cafe.
This is an extraordinary feeling, even though it is located a little far from the hustle and bustle of Harajuku. This is the perfect café for when you want a little excitement in your daily life, or when you want to treat yourself.
Pochip
Summary of access, business hours and store information
Expansion status in South Korea
wiggle wiggle" has 15 stores in Korea, located in major areas such as Apgujeong and Myeongdong in Seoul. There is also a store at Incheon International Airport, which is easily accessible for travelers.
Like their Japanese counterparts, Korean stores are characterized by colorful, pop designs, and many photo spots have been set up. In particular, the photo spot on the terrace on the third floor of the Apgujeong store and the photo spot resembling an upside-down room have become a hot topic on SNS.
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Summary
WIGGLE WIGGLE.ZIP HARAJUKU" opened on Takeshita-dori in Harajuku as the first permanent store in Japan of the pop and colorful lifestyle brand "wiggle wiggle" from Korea.
The store is designed with different themes from the first to third floors, creating a space not only for shopping but also as a photo spot.
This brand, which is also popular in Korea, offers a wide variety of items that add color and fun to everyday life, and there is something new to discover each time you visit. Be sure to stop by when you visit Harajuku.
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Store Information
Store Name: WIGGLE WIGGLE.ZIP HARAJUKU
Address: Ssc Harajuku Building, 1-8-1 Jingumae, Shibuya-ku, Tokyo
Regular holiday: indeterminate rest period (e.g. from work)
Nearest station: 5 minutes walk from JR Harajuku Station, 3 minutes walk from Tokyo Metro Meiji-jingumae Station
Special Notes: There's also an elevator at the back of the restaurant!
Weekday Business Hours: 10:00 - 8:00
Holiday Business Hours: 10:00 - 8:00
