Yurinan (Takeshita-dori) is a specialty store specializing in more than 30 kinds of exquisite dorayaki! Sanrio collaboration also YURINAN Read in Japanese

YURINAN

We visited YURINAN, a dorayaki specialty store on Takeshita-dori!

The hottest place to enjoy Japanese sweets on Takeshita-dori

Harajuku's Takeshita-dori is a battleground for trendy sweets. One of the most eye-catching stores is YURINAN, a dorayaki specialty store with a Japanese flavor. Visitors to Japan are often seen taking pictures in front of the store.

YURINAN offers a wide variety of original menu items that are modern versions of dorayaki, a traditional Japanese confectionery. The dorayaki are rather small in size, making them perfect for eating while walking around.

There is a counter inside the store and benches outside, so you can enjoy the dorayaki on the spot after purchasing.

Why are YURINAN dorayaki so popular?

YURINAN offers more than 30 varieties of dorayaki, ranging from the standard to the unusual.

The dough of the dorayaki is fluffy and has the texture of a cake sponge.

You can choose between "koshian" and "tsubu-an" for the red bean paste, so you can enjoy your favorite flavor.

Menu

Dorayaki Menu

Drink Menu

Top 3 most popular Dorayaki

1. Strawberry Custard
2. Rock Salt Butter Anko
3. Shortcake

Dorayaki are made to order, so you can always enjoy the taste of freshly made dorayaki. Receiving dorayaki is done by a number system, allowing for smooth pickup even during busy times.

The store staff can also speak English, making it a friendly store for tourists from overseas.

Tasting Report: Enjoying "Shortcake Dorayaki!

This time, we had the "Shortcake Dorayaki," which ranked third on our list. The fluffy dough is perfectly matched with the sweet cream and fruits.

The flavor overturned the concept of dorayaki, and I felt as if I was eating a shortcake. It was easier to eat than it looked, and I finished it in one bite. The balance of not too sweet is exquisite, and I recommend it to both Japanese and Western sweets lovers.

In addition to dorayaki, the shop also offers a full menu of drinks, including matcha green tea and coffee. The matcha, in particular, has an authentic taste and goes especially well with the dorayaki. There is also an ice cream menu, which is good to enjoy as a cold treat during the hot season.

In addition, the walls of YURINAN Hanare are decorated with illustrations drawn by illustrator Naoki Saito. The cute, pop design makes the atmosphere of the restaurant even more colorful.

What is "YURINAN Hanare" (a store specializing in collaboration products)?

YURINAN" also has a store specializing in collaboration products called "Hanare.

It is located about 30 seconds away from YURINAN.

At "Hanare," you can enjoy special flavors of dorayaki, including limited-edition collaborative products.

There is no eat-in area here, and the dorayaki are sold only for eating or to-go.

Original Sanrio collaboration products are also available.

Sundry goods made in collaboration with the characters are also sold on both walls of the store.

If you want to enjoy Japanese sweets on Takeshita-dori, go to "YURINAN"!

The dorayaki specialty store "YURINAN" is a rare Japanese-style sweets spot on Takeshita-dori. In addition to a varied menu of dorayaki, the shop also offers a wide variety of drinks such as green tea and coffee. Please be sure to try the perfect souvenirs for both dorayaki lovers and those who want to try them for themselves!

When you visit Takeshita-dori, be sure to try YURINAN's dorayaki. With its cute appearance and elegant taste, this dish is sure to be a hit on social networking sites!

Shortcake Dorayaki

Overall Rating

( 3.5 )

Advantages.

• Fluffy, freshly made dough
• Fresh and tasty strawberries
• Relatively empty
• Not too sweet and easy to eat

Disadvantages

• Small size
• A little wait for freshly made
• No space to eat slowly

Related article

Takeshita Street

Store Information & Access

Main store: YURINAN