DIMOO
DIMOO is a popular character developed by POPMART, a designer toy brand from China.
DIMOO is a shy boy wandering in a dream world, with a fantastic and somewhat sad story behind him, and his cute and artistic design attracts collectors from all over the world.
This article focuses on DIMOO's representative series, with information on release date, secret probability, price in Japan, and sales page.
What is DIMOO? A popular character with a fantastic worldview
DIMOO was created in 2017.
With the story of "a boy who experiences various worlds in his dreams" as its backdrop, each series features a different DIMOO clad in different themed costumes and accessories.
- Fantastic storytelling
- Delicate and cute design
- Blind box format that looks great on SNS
These are the main reasons behind DIMOO's popularity.
Creation by Designer "Ayan
The creator of DIMOO is Chinese artist Ayan Deng Feiyan.
DIMOO was born in 2017, and POPMART bought its IP in 2019 to start full-scale development. It is now one of POPMART's top IPs.
Ayan says, "DIMOO is a reflection of my own insecurities and loneliness," and its popularity is supported not only by its cute appearance, but also by its depth as an "empathetic character.
Collaboration with POPMART
POPMART is a toy manufacturer known for its blind boxes (the contents of which are not known until the box is opened), and DIMOO is one of its most popular series, often selling out immediately after its release.
In particular, the Christmas 2020 series sold approximately 490,000 units immediately after its release, cementing DIMOO's popularity.
DIMOO's Representative Series
DIMOO has many themed series, but here are some of the most popular and representative series.
The Missing Day Series
- Release date: September 18, 2025
- Lineup: 12 normal types + 1 secret type
- Secret: Where Days Don't Count (1/144, approx. 0.7%)
- Price (blind box): 1,760 yen per box
WORLD × DISNEY Series
- Release date: March 21, 2025
- Lineup: 12 normal types + 1 secret type
- Secret probability: 1/144 (approx. 0.7%)
- Secret: The Captain of Steamboat Willie
- Price: 1815 yen per box
Shapes in Nature series
- Release Date: July 10, 2025
- Lineup: 12 Normal + 1 Secret
- Secret probability: Upward Growth: 1/144 (approx. 0.7%)
- Price: 1,650 yen per box
Aquarium (Aquarium Series)
- Release date: August 2, 2024
- Lineup: 12 normal types + 2 secret types
- Secret probability:
- Mystic Coral: 1/144 (approx. 0.7%)
- Deep Sea Wonder: 1/288 (approx. 0.35%)
- Price: 1 box, 1,650 yen
DIMOOs transformed into sea creatures. Fantastic designs such as jellyfish and seahorses attracted much attention.
PotipAquarium Series (Constellation Series)
- DIMOO Zodiac (Constellation Series)
- Release date: December 22, 2023
- Lineup: 12 normal types + 2 secret types
- Secret probability:
- Ophiuchus (Hexagram): 1/144 (approx. 0.7%)
- Cosmic Dimoo: 1/288 (approx. 0.35%)
- Price: 1485 yen per box
This series is based on the motif of the 12 constellations. Each character is dressed in accessories and costumes that symbolize a constellation, and the mechanism that makes the constellation appear when the ID card is illuminated with a light has also become a topic of conversation.
POP TipCircus (Circus Series)
A glamorous world view inspired by the movie "The Greatest Showman". The expressive figure of DIMOO dressed as a circus performer is appealing.
- Release date: March 15, 2024
- Lineup: 12 normal types + 2 secret types
- Secret probability:
- Ringmaster (Commander): 1/144 (approx. 0.7%)
- Phantom Clown: 1/288 (approx. 0.35%)
- Price: 15.99USD per box (approx. 2,400-2,600 yen), all sets 191.88USD
PotipLife University (Life University Series)
This series is based on the motif of student life. The image of DIMOO enjoying classes and club activities is popular as it reminds people of their youth.
- Release date: September 15, 2023
- Lineup: 12 normal types + 2 secret types
- Secret probability:
- Campus Star: 1/144 (approx. 0.7%)
- Mysterious Professor: 1/288 (approx. 0.35%)
- Price: 15.99USD per box (approx. 2,400-2,600 yen), set of all types 191.88USD
PotipBy Your Side Series
- Release date: June 14, 2024
- Lineup: 12 normal types + 2 secret types
- Secret probability:
- Imaginary Encounter: 1/144 (approx. 0.7%)
- Imaginary Adventure: 1/288 (approx. 0.35%)
- Price: 1,650 yen per box
PotipWeaving Wonders Series Figures Series
- Release date: October 4, 2024
- Lineup: 12 normal figures + 2 secret figures
- Secret probability:
- Dreams of Good Fortune: 1/144 (approx. 0.7%)
- Fortune Cat: 1/288 (approx. 0.35%)
- Price: 1,650 yen per box
POP CHIPStories in the Cup Series Figures
- Release date: December 20, 2024
- Lineup: 12 normal figures + 1 secret figure (Drunkenness)
- Secret probability: 1/144 (approx. 0.7%)
- Price: 1,650 yen per box
PotipAnimal Kingdom Series
- Release date: March 22, 2024
- Lineup: 12 normal types + 1 secret type (Monkey Catches the Moon)
- Secret probability: 1/144 (approx. 0.7%)
- Price: 1,650 yen
potipRetro Series
- Release date: May 19, 2023
- Lineup: 12 normal types + 1 secret type (13 types in total)
- Secret probability: approx. 1/13 (approx. 7.7%)
- Price in Japan: 1,650 yen
PotipHow to purchase in Japan and recommendation
DIMOO is basically priced around 1,600-2,800 yen per box. Secret and limited editions may be priced at a premium.
Where to buy
- Physical stores: POPMART Harajuku Main Store, Shibuya PARCO Store, etc.
- Official online: POPMART official store
- Mail order site: Rakuten Ichiba DIMOO search results / Amazon DIMOO search results
DIMOO's collectible appeal
- Secret items are highly collectible because the probability of winning is low, ranging from 1/144 to 1/288.
- Each series has a strong theme, and you can enjoy different world views such as "Aquarium", "Zodiac", "Circus", etc.
- Popular on social networking services in Japan, and there is a great demand for photo galleries and video clips of the opening of the box.
Q&A
Regular blind box is around 1,300 yen. Limited editions and secret editions can fetch several times the price due to their premium.
More than 20 series have already been developed. New ones are released several times a year.
POPMART Harajuku main store has the most extensive lineup. Online shopping is also recommended.
See also: POPMART
Labubu x Coca-Cola Series of Stories [Story Description] Snow Mountain Adventures, Jimomo and Secret
2025 POPMART DIMOO blind box figure! Release date, secret probability and price summary of popular series
Harajuku/Omotesando "POPMART" Pop-up Store Now Open! Experience DIMOO "The Missing Day" Japan-exclusive Products & Special Space!
POPMART Harajuku Store Report｜What is LABUBU? What is Skull Panda? Waiting time, popular characters & blind box purchase experience
Summary
DIMOO is not only cute, but also has a storyline of "a boy traveling in the world of dreams." He is a representative character of POPMART and a highly collectible figure with different release dates, prices, and secret probabilities for each series.
In Japan, the main price range is around 1,600-2,800 yen. Rare secret figures have low probability (1/144-1/288), making them special for collectors.
While keeping up with the latest information on each series, you can safely add to your collection by using the purchase page links on Rakuten Ichiba and Amazon.
