trends– category –
Stay ahead of the curve with THISTOKYO's coverage of the latest trends in Harajuku, Omotesando, and Shibuya. From the newest cafe openings and character goods drops to fashion movements and viral food spots, this is your go-to source for what's happening right now in Tokyo's trendiest neighborhoods.
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Character Goods![[Mellojoy Rainbow Wafer Z063-4] The wafer is now a squeeze treat! The chewy, stretchy texture of the mousse cream is insane.](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Mellojoy Rainbow Wafer Z063-4] The wafer is now a squeeze treat! The chewy, stretchy texture of the mousse cream is insane.
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Character Goods![[Mellojoy Yukata Sheep Z071-7] Limited to cherry blossom season! This squishy sheep in a yukata is just too cute for words!](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Mellojoy Yukata Sheep Z071-7] Limited to cherry blossom season! This squishy sheep in a yukata is just too cute for words!
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Character Goods![Mellojoy [Melloya Life Guide A037] Towels, Sofas… Introducing a New Series That Brings the Melloya Lifestyle to Life in Squeeze Form](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Mellojoy [Melloya Life Guide A037] Towels, Sofas… Introducing a New Series That Brings the Melloya Lifestyle to Life in Squeeze Form
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Character Goods![[Mellojoy Cream Mille-Feuille Z056-2] Review of an Ultra-Realistic Mille-Feuille Squeeze Toy Made of a Super Chewy Material](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Mellojoy Cream Mille-Feuille Z056-2] Review of an Ultra-Realistic Mille-Feuille Squeeze Toy Made of a Super Chewy Material
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Character Goods![Just Like Knitting! Mellojoy Fluffy Mountain Veggie & Fruit Party Squeezes [A040]—A Review of All Varieties](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Just Like Knitting! Mellojoy Fluffy Mountain Veggie & Fruit Party Squeezes [A040]—A Review of All Varieties
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Character Goods![Review of the Ultra-Realistic Soufflé Squeeze [Mellojoy Chocolate Soufflé Medium]—The Creamy Texture That Spreads So Smoothly!](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Review of the Ultra-Realistic Soufflé Squeeze [Mellojoy Chocolate Soufflé Medium]—The Creamy Texture That Spreads So Smoothly!
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Character Goods![[Campaign] Mellojoy Creative Challenge Now Underway! Win a Gift Box Worth 8,000 Yen](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Campaign] Mellojoy Creative Challenge Now Underway! Win a Gift Box Worth 8,000 Yen
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Character Goods![A Must-See for Burger Lovers! Mellojoy "King of Burgers" Squeeze Series [A028]—A Review of All Varieties](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
A Must-See for Burger Lovers! Mellojoy "King of Burgers" Squeeze Series [A028]—A Review of All Varieties
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Character Goods![So Cute It Melts in Your Hands! Mellojoy Cheese Bear Squeeze [Z028-4]—A Review of Its Creamy, Yogurt-Like Texture](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
So Cute It Melts in Your Hands! Mellojoy Cheese Bear Squeeze [Z028-4]—A Review of Its Creamy, Yogurt-Like Texture
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Character Goods![A Must-See for Paw Pad Lovers! Mellojoy Fluffy Paw Pad Milk Puff Squeeze [Z078-1]—A Review of Its Creamy Yogurt Texture](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
A Must-See for Paw Pad Lovers! Mellojoy Fluffy Paw Pad Milk Puff Squeeze [Z078-1]—A Review of Its Creamy Yogurt Texture
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Character Goods![A Fusion of Traditional Japanese Beauty and Texture! Mellojoy Sky-Blue Koi Story Squeeze [A038]—Full Color Review](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
A Fusion of Traditional Japanese Beauty and Texture! Mellojoy Sky-Blue Koi Story Squeeze [A038]—Full Color Review
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Character Goods![Let the fluffy, melt-in-your-mouth pink soothe your soul! Mellojoy Strawberry Soufflé Squeeze [Z072-8]—A Review of Its Creamy Texture](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Let the fluffy, melt-in-your-mouth pink soothe your soul! Mellojoy Strawberry Soufflé Squeeze [Z072-8]—A Review of Its Creamy Texture
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Character Goods![Café-style sweets turned into a squeeze toy! Mellojoy Cream Waffle [Z024]—A Review of the Mousse Cream Texture](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
Café-style sweets turned into a squeeze toy! Mellojoy Cream Waffle [Z024]—A Review of the Mousse Cream Texture
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Character Goods
Mellojoy Top 5 Softest Squeezes! Which One Is the Most Chewy?
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Character Goods![You'll get hooked on its gooey texture! Mellojoy Mochi Squeeze [Z019-2]—A Review of Its Gooey Yogurt-Like Texture](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
You'll get hooked on its gooey texture! Mellojoy Mochi Squeeze [Z019-2]—A Review of Its Gooey Yogurt-Like Texture
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Character Goods![[Melojoy Double-Bread Extra-Thick Edition] Review of an Ultra-Realistic Squeeze Toy That Looks Just Like Freshly Baked Bread](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
[Melojoy Double-Bread Extra-Thick Edition] Review of an Ultra-Realistic Squeeze Toy That Looks Just Like Freshly Baked Bread
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Mellojoy
Mellojoy Gratifying Toasted Rice Mochi Squishy【Z053-1】Review — Japan's Chewiest Stress Toy
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Character Goods
Mellojoy Cream Cloud Mille-feuille Z068-4 Review | The Squishy That Looks Just Like the Real Thing
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Mellojoy
Mellojoy Strawberry Shortcake Whole Z048-10 Review | The Squishy That Looks Like a Real Cake
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Character Goods
Bonbon Drop Seal "Obungu to Issho" — Puffy Stickers for Your Deco Life
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Mellojoy
Mellojoy Toasty Mochi Review: The Japanese-Inspired Squishy with a Thick Cream Texture
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Care Bears
What is Funshine Bear? Profile, Sun Symbol Meaning, Goods & Fan Activity Guide
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Character Goods
Mellojoy Toast Sticks Mousse Cream A036 Review | Flavors of the Squishy Bread Collection
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Character Goods
Ocha-Ken Bonbon Drop Seal Launches in May 2026 — Puffy Stickers Featuring the Beloved Character
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Character Goods
The wildly popular Ester Bunny has opened at Kiddyland in Omokado, Harajuku! Limited-edition merchandise and photo spots
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Character Goods
Mellojoy Rabbit Sakura Mochi Squishy【Z071-9】Review — Spring's Cutest Stress Toy
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Care Bears
What is Grumpy Bear? Profile, Rain Cloud Symbol, Goods & Fan Activity Guide
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trends
Bombon Drop Stickers: Nontan is Here! Decorate with these cute, chubby stickers featuring a nostalgic character
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Character Goods
How Does Mellojoy Arrive? Full Unboxing of the Strawberry Cake Squishy (Packaging & Contents)
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Character Goods
Sanrio Keyboard Keychains Guide 2026: LED Click Keycap Charms (Hello Kitty, Kuromi & More)
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Character Goods
Mellojoy Rabbit Sakura Mochi Squishy【Z071-9】Review — Spring's Cutest Stress Toy
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Character Goods
Mellojoy Toasty Mochi Review: The Japanese-Inspired Squishy with a Thick Cream Texture
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Care Bears
What Is Good Luck Bear™? Profile, Meaning of the Four-Leaf Clover, Merchandise, and Fan Activities
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trends
New from Mellojoy! Fruit Market Squeezes [4 Varieties] Realistic Fruit-Shaped Silicone Toys
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Care Bears
What Is Cheer Bear™? Profile, Merchandise, and Fan Activities | The Most Popular Pink Bear Among the Care Bears
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Character Goods
Mellojoy Strawberry Cake Squishy Review: The Most Realistic Dessert Squishy Yet
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Mellojoy
Mellojoy Medium Souffle Luxury Review: The Bigger, Better Whipping Cream Squishy
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Care Bears
Care Bears™ Plush Toys: Top Picks for 2026 | A Comprehensive Guide to Choosing by Size, Type, and Character
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Character Goods
Coji-Coji Bonbon Drop Seal Launches in May 2026 — Puffy Stickers Full of Character
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Character Goods
Mellojoy Squish Squish Onigiri A032 Review: Meet All the Characters
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Character Goods
Mellojoy Souffle Luxury Review: 6 Creamy Squishy Flavors Worth Trying
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Character Goods
Mellojoy Butter Squishy Review: The Most Realistic Mousse Cream Toy You'll Ever Touch
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Character Goods
Mellojoy Souffle Luxury Review: 6 Creamy Squishy Flavors Worth Trying
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Character Goods
Mellojoy Mini Land: The Cutest Blind Box Squishy Collection with 2 Minis
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Character Goods
Bad Badtz-Maru: Profile, Friends & Why He's So Popular | THISTOKYO
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Character Goods
Sanrio Characters Bonbon Drop Miniature Charm – All 5 Types Guide | Gashapon 2026
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Character Goods
Sanrio Bonbon Drop "feat. moji" Stickers: All 8 Designs Reviewed
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Character Goods
6 Wildly Weird Gachapon at #C-pla Premium Omokado, Harajyuku
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Character Goods
[Event Ended] Pompompurin 30th Anniversary Goods Report – Kiddyland Harajuku
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Character Goods
MOOOSH SQUISHY Harajuku Guide: Popular Squishy Types, Limited Items & Gacha
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Character Goods
What is Hapidanbui? Members, Characters & Sanrio Boys Explained
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Online Delivery
GREEN SPOON DELI BENTO Review | Is It Good? Best Frozen Meal in Japan
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Character Goods
LABUBU × Hello Kitty Plush Doll | THE MONSTERS POP MART Limited Collaboration
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Character Goods
LABUBU × Sanrio POP MART Plush Pendant (2026) – Release Date, Characters & How to Buy
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Character Goods
Hello Kitty × JISOO at Kiddy Land Harajuku | Limited Collaboration Goods
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Character Goods
What Is Pompompurin? Profile, 2025 #1 Ranking & Harajuku Guide
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Character Goods
How to Play Tamagotchi Paradise: Zoom Dial, Care, and Breeding Guide for Beginners
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Character Goods
BONBON DROP SEAL Mini (January 2026)|Sanrio 3D Clear Sticker Collection
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Character Goods
What Is Mellojoy Squishy? Popularity, How to Buy & Best Series
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Character Goods
What Is Tamagotchi Paradise? Release Date, Colors & Differences Explained
12

![[Mellojoy Rainbow Wafer Z063-4] The wafer is now a squeeze treat! The chewy, stretchy texture of the mousse cream is insane.](https://thistokyo.com/ja/wp-content/uploads/2026/09/mellojoy-wafer-thumbnail.jpg)
![[Mellojoy Yukata Sheep Z071-7] Limited to cherry blossom season! This squishy sheep in a yukata is just too cute for words!](https://thistokyo.com/ja/wp-content/uploads/2026/09/mellojoy-yukata-lamb-thumbnail-1.jpg)
![Mellojoy [Melloya Life Guide A037] Towels, Sofas… Introducing a New Series That Brings the Melloya Lifestyle to Life in Squeeze Form](https://thistokyo.com/ja/wp-content/uploads/2026/08/melloya-life-guide-thumbnail-combo-1.jpg)
![[Mellojoy Cream Mille-Feuille Z056-2] Review of an Ultra-Realistic Mille-Feuille Squeeze Toy Made of a Super Chewy Material](https://thistokyo.com/ja/wp-content/uploads/2026/08/mellojoy-cream-napoleon-thumbnail-1.jpg)
![Just Like Knitting! Mellojoy Fluffy Mountain Veggie & Fruit Party Squeezes [A040]—A Review of All Varieties](https://thistokyo.com/ja/wp-content/uploads/2026/08/mellojoy-fuzzy-mountain-veg-fruit-party-a040-thumbnail-1.jpg)
![Review of the Ultra-Realistic Soufflé Squeeze [Mellojoy Chocolate Soufflé Medium]—The Creamy Texture That Spreads So Smoothly!](https://thistokyo.com/ja/wp-content/uploads/2026/08/mellojoy-choco-souffle-thumbnail-1.jpg)
![[Campaign] Mellojoy Creative Challenge Now Underway! Win a Gift Box Worth 8,000 Yen](https://thistokyo.com/ja/wp-content/uploads/2026/08/40fd3160150f4b54cb73a03bcb379868.jpeg)
![A Must-See for Burger Lovers! Mellojoy "King of Burgers" Squeeze Series [A028]—A Review of All Varieties](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-burger-squish-king-a028-thumbnail-1.jpg)
![So Cute It Melts in Your Hands! Mellojoy Cheese Bear Squeeze [Z028-4]—A Review of Its Creamy, Yogurt-Like Texture](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-cheese-bear-z028-4-thumbnail-1.jpg)
![A Must-See for Paw Pad Lovers! Mellojoy Fluffy Paw Pad Milk Puff Squeeze [Z078-1]—A Review of Its Creamy Yogurt Texture](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-fluffy-paw-milky-puff-z078-1-thumbnail-1.jpg)
![A Fusion of Traditional Japanese Beauty and Texture! Mellojoy Sky-Blue Koi Story Squeeze [A038]—Full Color Review](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-sky-koi-tale-a038-thumbnail-1.jpg)
![Let the fluffy, melt-in-your-mouth pink soothe your soul! Mellojoy Strawberry Soufflé Squeeze [Z072-8]—A Review of Its Creamy Texture](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-souffle-strawberry-z072-8-thumbnail-1.jpg)
![Café-style sweets turned into a squeeze toy! Mellojoy Cream Waffle [Z024]—A Review of the Mousse Cream Texture](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-cream-waffle-z024-thumbnail-1.jpg)

![You'll get hooked on its gooey texture! Mellojoy Mochi Squeeze [Z019-2]—A Review of Its Gooey Yogurt-Like Texture](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-omochi-z019-2-thumbnail-1.jpg)
![[Melojoy Double-Bread Extra-Thick Edition] Review of an Ultra-Realistic Squeeze Toy That Looks Just Like Freshly Baked Bread](https://thistokyo.com/ja/wp-content/uploads/2026/07/mellojoy-double-bread-thumbnail.jpg)











































