Mellojoy [Melloya Life Guide A037] Towels, Sofas… Introducing a New Series That Brings the Melloya Lifestyle to Life in Squeeze Form

MELLOYA'S LIFE GUIDE: Melloia's Lifestyle Guide A037 Official Key Visual — © Mellojoy | Melloya's Lifestyle Encyclopedia A037

Every day is a special moment—. The “Melloya’s Life Encyclopedia (A037)” series, which depicts the daily life of “Melloya,” a character from Mellojoy (Mellojoy), as squeeze toys, is now available.Towel rolls, sofas, cookies, baby shoes, bags, and more… everyday items have all been transformed into squeeze toys.

This series features a mix of three different textures: creamy yogurt (FrozenCream), chewy mochi (Dry Yogurt), and mousse cream (MousseCream). You’ll have to open the blind box to find out which texture you get—it’s part of the fun!

Table of Contents

What is the “Melloya Life Guide (A037)”?

Illustrated Guide to Life in Meloi: A037—All Figures Together

Melloya is an original character created by Mellojoy—a little devil-style girl with long black hair. In this “Encyclopedia of Daily Life” series, you’ll find goods inspired by her personal life.A leopard-print planner, a blue sofa and cushions, a pink towel roll, a macaron-shaped compact, oven mitts, baby shoes, a fluffy bag… The lineup is rich in variety and sure to appeal to collectors.

即納メロジョイ Mellojoy スクイーズいちごショートケーキムースクリームスライスホール

SMART PARK 楽天市場店

¥8,280 （2026/08/24 06:30時点 | 楽天市場調べ）

ポチップ

Introducing the Items

🍪 Heart-Shaped Chocolate Chip Cookies

A cookie-shaped squeeze toy featuring a heart-shaped silhouette studded with chocolate chips. It also contains a heart-shaped chocolate in the center and comes with a “Mellojoy” logo plate. Made from Mochi-Mochi-Mochi (Dry Yogurt), it offers a satisfyingly firm bounce when squeezed.

💄 Macaron Compact & Dog Mascot

Pink Macaron-Shaped Compact and Dog-Shaped Towel Holder

This round, hot-pink compact-shaped squeeze toy has tiny little devil horns sticking out of it and is wrapped with a band featuring the “Mellojoy” logo. Next to it is a towel holder modeled after a white dog mascot fresh out of the bath. Both feature adorable designs inspired by Melloia’s everyday household goods.

🛁 Towel Roll (Pink)

A squishy toy shaped like a hot pink, fluffy towel rolled up into a coil. It’s secured with a white belt, and a cute white dog mascot sits perched in the center. Made from MousseCream material, it has a soft, squishy texture, and the heart-shaped pattern is adorable.

A scene showing someone squeezing a roll of pink towels with both hands

When you press it with both hands, you can really feel the soft, fluffy texture of the towel fabric. The soft, squishy feel of the MousseCream material is irresistible.

🛋️ Blue Sofa & Cushions

A squeeze toy featuring a light blue quilted sofa topped with two cushions. It’s made from “Sticky Yogurt” (FrozenCream) —the most unique material in this series, offering both a sticky, gooey texture and elasticity at the same time.

Blue Sofa: A scene where she's squeezing it with both hands

Blue Sofa: A scene where the top part is being pulled to extend it

Stretch it with both hands or pinch the top and pull it up—it stretches out with a “nyuu~” sound, then slowly returns to its original shape when you let go. The sticky, viscous texture realistically replicates the sofa’s cushioning, creating an addictive sensation that makes you want to keep touching it.

🧤 Oven Mitt (Pink)

A pink, quilted oven mitt-shaped squeeze toy. The surface is dotted with Melloia silhouette patterns, accented by a silver “Mellojoy” logo plate. The mitten shape is truly unique—a rare silhouette for a squeeze toy.

👟 Baby Shoes (Light Blue)

This item is a squeeze toy modeled after a baby shoe. It faithfully reproduces the texture of genuine leather on the surface, as well as the Velcro strap and stitching details. When placed on a heart-shaped cake stand, it looks just like a decorative home accessory.

👜 Fluffy Bag (Light Blue)

A “Squeeze” version of a bag made from Sherpa fleece (a plush, fluffy material). The “Mellojoy” embroidered logo, zipper details, and even the handles are intricately reproduced, and a cute white dog mascot is attached to the front.

Product Information & How to Purchase

Product Name: Mellojoy Melloia’s Lifestyle Encyclopedia [A037]
Price: ¥2,699 (per box)
Materials: Creamy Yogurt (FrozenCream), Chewy Mochi (Dry Yogurt), Mousse Cream (MousseCream)
Format: Blind Box (No returns accepted after opening)
Purchase: Mellojoy Japan Official Website, Rakuten Ichiba, and other online retailers

It’s a surprise which item and which texture you’ll get until you open the box. If you’re hoping to get the “Thick Yogurt” sofa, try purchasing multiple boxes.

We’ve also compiled a list of other THX_PROTECTED_2 squeeze toy series on our squeeze toy feature page. Be sure to check it out.

How to Purchase

The official way to purchase Mellojoy is through the MellojoyJapan official online store. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.

The official website updates inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.

URL

Official Online Store (Japan): https://www.mellojoyjapan.com/ 
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan 
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official 
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoylive

Official Website and Purchase Status

User reports indicate that the official website often restocks items and updates inventory status around 12:00 PM.
There are also numerous accounts of items selling out very quickly—even while in the cart—and several users have noted that it is difficult to make a purchase.
Free shipping on orders of 5,000 yen or more.

Official Japanese Website

Official TikTok Japan (MellojoyJapan Channel)

Every day at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (notifications for Japanese accounts).

TikTok MellojoyJaPan Channel

Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)

TikTok Live Sales

Starts around 8:00 PM daily: TikTok Live sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account for the latest information.)

TikTok LIVE Channel

Squeeze-Related Articles

The article was not found.

スクイーズ記事をもっと見る

Mellojoy Search Results

If you absolutely cannot purchase an item through the official website or TikTok LIVE, it may be available on secondary marketplaces such as Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.