Omotesando, Shibuya] Actual food report of all gluten-free specialty stores of I'm donut? Read in Japanese

omotesando shibuya aoyama-street restaurant souvenir donut sweets2025.08.08

Contents

I'm donut? Gluten-free (I'm Donut)

On June 29, 2025, the long-awaited new store "I'm donut ? Gluten-free" opened in the Omotesando and Shibuya area.
The store specializes in gluten-free rice-flour doughnuts, all of which are produced by the popular "raw doughnut" brand "I'm donut?

It is perfect for allergy sufferers and health-conscious people, as well as for those who want to eat delicious sweets while avoiding wheat flour. This article describes the experience of actually visiting the shop.
In this article, we will report on our actual visit, the menu, how crowded it was, and tips on how to buy.

I'm donut? Gluten free (I'm donut) Omotesando store (Shibuya Miyamasu area) Location and access

I'm Donut? is located along Route 246, about a 10-minute walk from the East Exit of Shibuya Station or a 7-minute walk from Exit B2 of Omotesando Station.
Nearby are commercial facilities, offices, and restaurants, making it a convenient location for take-out use.

Congestion and estimated sell-out time

Visited at 16:00 on a Sunday in August → 10 minutes waiting time, only 2 kinds left
Visited the previous week at 6:00 p.m. → Sold out and closed

From these results, it can be said that mid-morning to late afternoon is the time when products are most available.
This is especially true for popular flavors and limited-edition products, which are sometimes sold out soon after the store opens,
If there is a flavor you absolutely want to try, it is a good rule to visit the store in the morning.

Caramel Nut & Strawberry Chocolate

Characteristics of texture
Moist and fluffy, as only rice flour can make it. It does not have the clogging feeling of flour doughnuts and is light and not too sweet, so you can eat as many as you want. Personally, I preferred it to the regular "I'm donut?

■Caramel nut (496 yen including tax)

Rice flour dough mixed with cocoa, topped with caramelized chocolate and caramelized homemade nuts. The crispy texture of the nuts and the lightness of the fluffy dough are exquisite.

■Strawberry Chocolate (475 yen including tax)

The same cocoa dough is coated with sweet and sour strawberry chocolate. The combination of chocolate and strawberries is a classic combination that is loved by a wide range of people.

Other menu items and features

Cacao (388 yen including tax)
Rich, bittersweet cocoa flavor. The rice flour gives it a chewy and light texture.
Original (356 yen including tax)
Plain dough and millet sugar. The simplicity of the dough makes its deliciousness stand out.
Caramel nut (496 yen including tax)
Sweet and savory caramel and nutty texture.
Strawberry Chocolate (475 yen including tax)
Popular for its sweet and sour taste and cute visual appeal.
Custard (529 yen including tax)
Original custard made with rice flour. Light and refreshing aftertaste.
Pistachio Cream (637 yen including tax)
Rich aroma of Italian pistachios.
Chocolate Cream (583 yen including tax)
Luxurious cacao dough filled with chocolate custard.
Raspberry (583 yen including tax)
Refreshing berry cream with a hint of sourness.

Background of the "I'm donut?" brand and "I'm donut? Gluten-free" products

I'm donut?" is a brand created by Chef Ryota Hirako of the popular Fukuoka bakery "Amamudakotan.
Since its birth in 2022, the brand has expanded its fan base nationwide with a new genre of "raw doughnuts.

Gluten-Free Appeal and Benefits

Safe for people with wheat allergies
Easily suppresses blood sugar spikes (rice flour has a lower GI value than wheat flour)
Light texture that does not upset the stomach
Popular among beauty and health-conscious people

Delicious is a given. The brand philosophy of "Delicious is a matter of course, but make choices that are easy on your body and your mind" is directly embodied in these doughnuts.

Recommended way to buy and enjoy

Go in the morning → Wide variety to choose from
Buy 2 or 3 kinds in bulk → enjoy comparing tastes
5 seconds in the microwave & 1 minute in the toaster for a freshly baked taste!
Can also be frozen (thawing naturally + lightly warming will bring them back to life)

FAQ

Where is the Omotesando store?: We are located along Route 246, about a 10-minute walk from the East Exit of Shibuya Station and a 7-minute walk from Exit B2 of Omotesando Station. It is a gluten-free donut store specializing in take-out.
What are the crowds and sell-out times at I'm free?: More items sell out in the afternoon, and some days the store closes at 6:00 p.m. If you want to choose from a wide variety, we recommend visiting the store in the morning or after noon.
What donuts do you recommend at I'm free?: The caramel nut, strawberry chocolate, and pistachio cream are especially popular. The soft texture and lightness of the doughnuts are made possible by the rice flour.
Are all of the doughnuts at I'm free?: Yes, all of our doughnuts are gluten-free. All of our doughnuts are made without wheat flour. Even those with allergies or wheat intolerance can enjoy our doughnuts with peace of mind.