New LABUBU release [August 29, 2025] THE MONSTERS "PIN FOR LOVE" plush keychain on sale! New LABUBU from Popmart｜Release date, price and specifications

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PIN FOR LOVE " goes on sale on Friday, August 29, 2025 at 11:00 a.m!

The new series ofTHE MONSTERS "PIN FOR LOVE" plush pendantswill go on sale at POP MART's official online store on August 29, 2025 at 11:00 a.m. LABUBU fans will be able to learn more about this latest must-see collection, including lineup, sizes, and how to purchase. The newest collection is a must-see for LABUBU fans.

What is THE MONSTERS "PIN FOR LOVE"?

POP MART's popular character "LABUBU" is now available in a new series with a fluffy body and an alphabet motif. It is available as aplush pendant (key chain type) thatcan be easily attached to a bag or keys. The name of the series, "PIN FOR LOVE," means "keep your favorite child close to you," and is perfect for guessing activities or as a gift.

Product Specifications

• Brand: POP MART
• Release date: August 29, 2025 (Fri.) 11:00 (Japan official online)
• Quantity: 1 assortment box = 14 pieces (no duplicates)
• Number of types: 14 normal types + 1 secret type
• Material: polyester fiber / PVC / zinc alloy
• Size: Main body approx. 6 x 5 x 10.5 cm (not including strap)
• Regular retail price: 1 piece 1,815 yen (tax included)
• Back design: Alphabet embroidered on the back of the plush toy (e.g. N, I, C...) → Confirmed in the official TikTok video, you can also play with the LABUBUs by lining them up to "make words".

The product is palm-sized and easy to carry around.

Lineup List

This series will be available in two separate groups, GroupsA-MandGroups N-Z. The following colors & alphabets are confirmed in the official visual.The secret is a special pink color. The probability of appearance is1/168, which is extremely rare!

A~M

N~Z

For those who want to know more details

Sales form and probability

• Blind box: individually wrapped with no contents visible
  • Normal type: 1/14
  • Secret type: 1/168
• Assorted box: 14 types complete (no duplicates)

If you want to get the secret type, you need to buy more than one box, but it is also nice to have all the normal types in one box.

Product feature points

• Colorful 28 colors + secret design
• Alphabet embroidery on the back allows for "word play" by collecting multiple pieces
• Regular price is 1,815 yen, making it affordable and easy to collect

PIN FOR LOVE Plush Pendant Features and Functions

THE MONSTERS "PIN FOR LOVE" plush pendant is not only cute to look at, but also has afunction that allows you to arrange the strap part as you like.

1. Step 01: Cut the seams Find the seam of the strap and cut only the thread end with scissors. Be careful not to cut the strap itself.
2. Step 02: Remove the strap Untie the knot and the strap can be used as a 20cm strap. The alphabet alloy cubes can also be removed.
3. Step 03: Customize The alloy cubes can be freely combined. Change their positions or arrange them to create your favorite word, such as "OMG," and tie them together at the end to create your original specifications!

In this way, you can not only collect them, but alsocreate your own "guess word" and carry it around with you.

How to purchase

• Official online store (POP MART Japan)
  • Click here for product page
  • Sales start: August 29, 2025 (Fri.) 11:00 a.m.

Conclusion

THE MONSTERS "PIN FOR LOVE" plush pendant is,

• LABUBU's new alphabet series
• 14 normal types + 1 secret type
• Complete set available in one box (excluding secret)
• Embroidered on the back, doubling the fun of collecting!
• Regular retail price: 1,815 yen
• Japan official online sales start at 11:00 a.m. on August 29 (Fri.)

Related article: POPMART

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