Deus Ex Machina Harajuku
Deus Ex Machina Harajuku will finally open on May 22, 2025!
The Australian lifestyle brand that intersects diverse cultures, including surf, music, art, and fashion, with a focus on custom motorcycles, has established a new base in Harajuku, Tokyo.
What is Deus Ex Machina Harajuku?
Deus Ex Machina is a brand from Sydney, Australia. With its roots in custom motorcycle culture, Deus Ex Machina develops fashion and culture in its own unique style.
The new store is located along Meiji-dori in Harajuku. Near the Harajuku Police Station. The building once housed DIESEL for 20 years and has a palatial appearance with impressive stone pillars. Located at the end of Meiji-dori, it has an outstanding presence.
The first floor is a café, the second floor an apparel store - you can spend your time in any way you like!
The new standard of Harajuku cafes! Café space with a sense of openness
The first floor opens at 9am.
A café serving specialty coffees and food is also located on the first floor.
A cozy space with light from Meiji-dori shining in through the windows. They also have Wi-Fi, although I could not find it. You can easily visit just to use the cafe.
The impressive entrance with a vaulted ceiling and spiral staircase
Upon entering the restaurant, you are greeted by a high ceiling atrium and a huge spiral staircase. This dynamic structure gives the café a special feeling that is hard to find in other cafés.
PotipThe world view is thoroughly created, and everything from the interior to the music is imbued with a Deus-like atmosphere.
2F apparel floor with Harajuku-exclusive items
The 2nd floor is the apparel area. The second floor is the apparel area, where you will find a must-see lineup of Harajuku-exclusive T-shirts and goods for fans.
The cultural and playful designs are perfect for souvenirs and gifts!
Since we didn't have time to go upstairs to this cafe, we went to the Harakad store to check out the products.
Deus' cafe menu is full of healthy and cultural items!
Menu
Drinks
- Latte, Matcha Latte, Hojicha Latte (*Using tea leaves from Aoi Seicha in Nishio City)
- Herbal tea sodas (elderflower, jasmine, etc.)
- Seasonal craft beer (selected from 4 breweries)
- Original craft gin (produced by "SICX" in Kyoto)
Food
- Banana bread (dairy-free)
- Avocado Toast, Tuna Melt Toast
- Vegan sandwiches (hummus & broccoli)
- Grilled sandwiches (cheesesteak, bulgogi, etc.)
- Acai Snow (lemon, honey, granola, vanilla ice cream)
- NY style cookies and granola
All of the menu items are gentle on the body and perfect for recharging energy.
The cafe is worth visiting even if you only use the cafe.
potipDelicious cafe latte
We visited after dinner, so we got only a drink, a cafe latte.
The latte art was cute and very tasty!
Pets and children are allowed! A new Harajuku social gathering place where you can enjoy your free time!
Deus Ex Machina Harajuku is open to pets and families.
The luxurious yet somehow free and friendly atmosphere is sure to be "just the right place" for everyone.
Although it is a cool store with a strong impression of a biker brand, it is easy to enter and comfortable even for women. On this day, about half of the customers were women.
Deus Ex Machina Harajuku is a new landmark in Harajuku!
- People who are looking for a new spot to visit cafes in Harajuku
- People who want to experience a unique space with a touch of culture
- Nomadic workers who want to spread out their laptops and work
- People looking for fashionable and Harajuku-specific apparel
PotipWhat is Deus Ex Machina?
Origin and concept
Deus Ex Machina ("mechanical god" in Latin) is a lifestyle brand born in 2006 in Sydney, Australia.
While centered on motorcycle customization culture, it goes beyond the boundaries of that culture,
- Surfing
- music
- Art
- Skateboarding
- fashion
- Coffee culture
Deus is a brand that expresses "a way of life itself" by crossing and fusing diverse cultures such as music, art, skateboarding, fashion, coffee culture, and so on.
The appeal of Deus is that it proposes not only "motorcycles" or "clothes," but a "free lifestyle" as a whole.
What is the Deus worldview?
Every Deus store is a space filled with the brand's philosophy and playful spirit.
While each store has its own distinct personality, they all share the same sense of..:
- Freedom
- Coolness
- Adult playfulness
- High sense of aesthetics
For example, the following elements can be found in our stores around the world (Bali, Los Angeles, Tokyo, Seoul, etc.)
- Custom bikes on display
- Gallery space with art
- Surfboard workshops
- Collaborations with local artists
- High quality coffee and food
Popular items at Deus
Apparel (clothing) is also very popular at Deus. In particular:
- Logo caps
- Vintage style t-shirts and hoodies
- Military/work jackets
- Surf and motorcycle culture prints
and more are standard items. The rough yet sophisticated designs are loved not only by bikers and surfers, but also by urban adults.
The charm of Deus is "coolness without being overbearing.
Deus" embodies the lifestyle of an adult with some room to spare.
You can ride a motorcycle, surf, or just relax at a café.
Enjoy what you like, how you like it.
This is a brand that does its best to affirm that.
potipSummary: Spend "your own time" at Deus Ex Machina Harajuku!
Not just a café, not just an apparel store...
Deus Ex Machina Harajuku is a new landmark in Harajuku, a fusion of culture, food, and art.
A pleasant experience that starts with "just popping in" will surely bring new stimulation and connection to your life.
If you are interested, please come and visit us!
Deus Ex Machina Harajuku Store Information
Store Name: Deus Ex Machina Harajuku
Address: Bpr Square Jingumae 1, 1F & 2F, 2-32-5 Jingumae, Shibuya-ku, Tokyo
Regular holiday: indeterminate rest period (e.g. from work)
Phone number: 03-6447-4949
Store URL: https://jp.deuscustoms.com/blogs/news/harajuku-open-2025
Tabelog URL: https://tabelog.com/tokyo/A1306/A130601/13309159/
Nearest station: Approximately 7 minutes walk from Harajuku Station / 8 minutes walk from Kitasando Station
Opening Date: 2025-05-22
Special Notes: 1F Cafe: 9AM - 8PM, 2F Apparel: 11AM - 8PM, Pets OK!
Morning Service Hours: 09:00〜11:00
Lunch Service Hours: 11:00〜14:00
Weekday Business Hours: 09:00 - 8:00
Holiday Business Hours: 09:00 - 8:00
