FENDER FLAGSHIP TOKYO" is now open in Harajuku, Tokyo! Fender's first flagship store in the world, "FENDER FLAGSHIP TOKYO
FENDER FLAGSHIP TOKYO" opened in 2023 along Meiji-dori in Harajuku, the world's first Fender flagship store under direct management. It is attracting attention as a "sacred place" that guitar lovers should visit at least once.
Fender, headquartered in California, U.S.A., was founded by Leo Fender in 1946, and is a legend in the electric guitar world, having created Stratocasters, Telecasters, and other electric guitars. It is a world-class brand that has been loved by many musicians, including Eric Clapton and Jimi Hendrix.
This flagship store was created by Fender to propose "a lifestyle with music, not just guitars. Fender 's first café, located in the basement, is the FENDER CAFE, which we visited this time.
PochipA soothing space in the basement where music and coffee resonate with each other
Fender Cafe is a space that quietly spreads out at the end of the stairs on the right side of the front of the store. The store is designed with guitars as the main attraction, and the atmosphere is very comfortable, like a rest spot that anyone can feel free to use.
I myself am not an expert on musical instruments, but I was completely charmed by the calm tone of the space, the music flowing comfortably, and the extraordinary atmosphere surrounded by guitars.
I ordered a hot latte and a tuna sandwich｜Using VERVE beans
What did you have on this day?
- Hot latte
- Tuna and sprout sandwich
The latte was made with VERVE COFFEE ROASTERS beans. The espresso, which has a strong, medium-deep roasted flavor, is softly mixed with creamy milk, making it a heartwarming, but not overly sweet, cup of latte. It was truly a "enjoy coffee" latte, and I enjoyed it to the very end.
The sandwiches are made by hand every morning using two kinds of Japanese wheat bread. The tuna sandwich we were served had the perfect texture and acidity of sprouts and pickles. The surface of the bread is lightly browned, and the rich and savory cheese-like flavor spreads softly.
Menu
PochipIt's a cafe but you can also drink alcohol! An adult hideout where music lovers gather.
Fender Cafe offers not only coffee, but also craft beer, wine, and other alcoholic beverages, making it a mature place to enjoy a drink while looking at guitars in the evening.
This space where music lovers seem to naturally gather is recommended for guitar lovers and non-guitar lovers alike. It is a spot where you can spend your own time away from the hustle and bustle of Harajuku.
Summary｜Let's experience "life with music" at Fender Cafe!
The underground café in Harajuku, set up by Fender, the mecca of guitars, is a special place where music and café culture merge.
Enjoy VERVE coffee and handmade sandwiches, and spend your own time in an extraordinary space surrounded by guitars.
You don't have to be an expert on music. FENDER CAFE is a place open to everyone.
FENDER CAFE Hours & Access
https://www.instagram.com/fendercafe/?hl=ja
Store Name: FENDER CAFE
Address: The Ice Cube B1F, 1-8-10 Jingumae, Shibuya-ku, Tokyo
Phone number: I can't make a contract with you.
Store URL: https://jp.fender.com/pages/fender-flagship-tokyo
Tabelog URL: https://tabelog.com/tokyo/A1306/A130601/13286758/
Number of seats: 22 seats
Nearest station: 5 min. walk from Harajuku Station, 2 min. walk from Meiji-jingumae Station
Opening Date: 2023-06-30
Weekday Business Hours: 11:00 - 8:00
Holiday Business Hours: 11:00 - 8:00
