Torriden Harajuku POPUP
Torriden, a Korean skincare brand, opened its first large pop-up store in Japan, "Uru-oi-no Ma", in Harajuku Jingumae for a limited time,
Torriden, a Korean skincare brand, opened its first large pop-up store in Japan, " Uru-oi no Ma ", in Jingumae, Harajuku, for a limited time only.
I was lucky enough to get an appointment at the event, which has been the talk of the town on SNS!
Advance reservations required. You have a chance if you aim for a cancellation!
Torriden pop-ups are by reservation only.
There is a QR code in front of the venue to access the reservation page,
However, due to the popularity of the event, the reservation slots always fill up quickly.
I was reloading the page many times,
I reloaded the page several times, and by chance a cancellation slot opened up and I was able to make a reservation immediately!
The trick is to aim for a time when cancellations are reflected, such as the day before or early morning of the day of the reservation.
Register as a LINE friend and get a "moist cotton candy" as a present!
If you register the official Torriden account on LINE at the reception desk, you will receive a plastic container of cotton candy,
you will receive cotton candy in a plastic container.
The pastel-colored cotton candy looks cute and fluffy, and is lined up like cosmetics.
The pastel-colored cotton candy is impressive and looks like cosmetics,
It was a welcome gift that was visually appealing as well.
The interior of the store is a fantastic space that looks like "under water
Upon entering the store, you will feel as if you are floating in water.
The walls are lined with artwork based on the themes of "penetration," "fixation," and "moisture,
Blue bubbles and transparent objects express the brand's worldview.
Torriden's skincare line is displayed by color,
The display was structured in such a way that visitors could easily compare and contrast the products according to their skin concerns.
Thorough explanation of the differences and features of each line
At the pop-up, visitors could experience all five of Torriden's popular lines.
Each color had a clear concept, and the display tables were unified for each color.
💙DIVE-IN series
A royal line that can be called the face of the brand.
Five types of low molecular weight hyaluronic acid penetrate to the stratum corneum,
It prevents dryness and roughness, and leads to fresh and glowing skin.
The texture is very light and spreads easily without stickiness.
It is the most popular item in the pop-up store,
DIVE-IN Serum " and "Soothing Cream" are especially popular.
I actually bought the "Soothing Cream (100ml).
It is a "watery cream" that is light yet moisturizing.
It is recommended for oily skin and as a pre-makeup moisturizer.
BALANCEFUL series
A series with an impressive green package,
This is a sebum control care line that balances oil and moisture in the skin.
The line controls excessive sebum and the appearance of pores,
It is characterized by its total conditioning from cleansing to moisturizing.
Among these, "Balanceful Cleansing Foam" is rapidly gaining popularity.
Its dense foam removes dirt and grime from pores while leaving the skin feeling clean and refreshed.
It is ideal for those who are concerned about acne and rough skin.
🧡CELLMAZING Vita line
The orange line is a vitamin C line that specializes in dullness and tone-up care.
It uses vitamin C derivative x deer ingredients to bring out transparency while improving the skin's texture.
Recommended for people suffering from dullness, post-sunburn care, and rough skin.
On display, the luminous orange packaging is beautiful,
The fragrance was citrusy and refreshing.
💗CELLMAZING peptide line
The pink series is for firmness, elasticity, and anti-aging care.
The peptide complex supports elasticity from within the skin and prevents fine lines and wrinkles caused by dryness,
The peptide complexes support elasticity from within the skin and prevent fine lines and wrinkles caused by dryness.
The rich texture is ideal for nighttime skincare.
Many reviewers say that their skin feels firmer and their makeup looks better in the morning,
It is especially popular among women in their late 20s and older.
po tip💛SOLID-IN series
With its striking yellow packaging, this series is a savior for dry skin.
The main items are highly moisturizing cream/balm type items,
The products are rich and dense enough to be used as a nighttime sleeping mask.
The products are perfect for those who are concerned about dryness in the fall and winter, or about skin damage caused by air conditioning.
It has a moisturizing feeling as if it envelops the skin from the moment of application,
It is one of the brand's hidden gems.
potiporriden (triden) line summary by color
| Color | Line name | Features & Effects | Main items | Point |
|---|---|---|---|---|
| 💙 Blue | DIVE-IN | A "deep moisturizing" moisturizing line centered on low molecular weight hyaluronic acid | Serum, toner, and soothing cream | Bestseller in both Korea and Japan. Moisturizing care that can be used safely even on sensitive skin. Lightweight yet moisturizing. |
| 💚 Green | BALANCEFUL | Balances skin and supports sebum and pore care | Toner, cleansing foam, serum | For acne-prone or irritated skin. Refreshing yet non-drying. No feeling of tightness after cleansing. |
| Orange 🧡. | CELLMAZING VITA | Contains vitamin C derivative and Cica to improve transparency. | Serum, cream | Good for dull, rough skin and post-sunburn care. Tone-up line that leads to a bright impression. |
| 💗 Pink | CELLMAZING Peptide | Aging care & elasticity care | Serum, cream | Peptide ingredients support skin elasticity. Treats dry fine lines and wrinkles for glowing skin. |
| 💛 Yellow | SOLID-IN | A "nourishing cream" line that provides intensive moisturizing care for dry damaged skin. | Cream, balm | Ideal for dry skin and winter moisturizing care. Also popular as a nighttime sleeping pack. |
The store display is also photogenic! Ranking of popular products
The walls are lined with Torriden's award-winning items.
We have selected three of the most popular items that have garnered the most attention.
1. DIVE-IN Serum
A best-selling serum that won first place in the Korean beauty awards.
Low molecular weight hyaluronic acid rapidly penetrates the skin to keep it moisturized.
A versatile item suitable for all skin types, regardless of the season.
po tip2. DIVE-IN Soothing Cream
Many people say it is "light but moisturizing,
It is exquisitely moisturizing and does not weigh you down in the morning before makeup.
I actually bought this one. I actually bought this one, and I would like those who prefer moisture cream to give it a try.
po tip3. BALANCEFUL Cleansing Foam
Excellent balance of foaming and cleansing power.
It gently envelops the skin while removing only excess sebum.
Many customers say that it does not leave their skin feeling tight after cleansing, and the number of repeat customers is increasing rapidly.
po tipLimited edition
POPUP limited edition sets with hair bands were also available.
Lots of hands-on contents
If you register your e-mail address and age, you can participate in the 5-second "Grab and Go Challenge"!
You can participate in a 5-second "grab it and try it" challenge!
I managed to win a total of 14 items, including a serum and toner pad.
It's hard to believe that this was a free gift.
There are also other gifts depending on the amount of your purchase,
There was also a campaign where you could get additional benefits by posting on social networking sites.
There were many tricks for visitors to enjoy.
Life-size panel of Kaito Takahashi also made an appearance.
Don't miss the display of Kaito Takahashi (King & Prince), Torriden's ambassador in Japan.
There was a life-size panel and photo booth, where fans were taking pictures.
The blue decorations, which look like they are surrounded by water bubbles, are beautiful and a popular photo spot.
Summary: Torriden's world that moisturizes both skin and mind
Torriden's "Moisture Room" is not just a cosmetics sales event,
It was not just a cosmetics sales event, but a space where visitors could experience the brand's philosophy through all five senses.
The exhibition, fragrance, lighting, and experience content were all unified around the theme of "moisture,
The moment you stepped inside, you felt as if you were being healed.
The blue-based interior is a perfect place to take pictures,
It is a world view that is perfect for posting on social networking sites.
This event was recommended not only for beauty lovers, but also for those who are new to Torriden.
FAQ
Q: Can I get in without an appointment?
A: Basically, reservations are required. Check often, as rebooking slots may be available if there are cancellations.
Q: Is it possible to take pictures?
A: Yes, it is possible. There are several photo spots, and the area in front of Kaito Takahashi's exhibit is especially popular.
Q: What products are available for sale?
A：All products in our main lines, such as "DIVE IN," "CELLMAZING," and "BALANCEFUL," are available for purchase. Limited sets are also available.
Store Information
Special Offers:
- Cotton candy gift with LINE registration
- 5-second grabbing challenge with registration
- Exclusive offers based on purchase amount
Store Name: GATE Harajuku
Address: 6-5-10 Jingumae, Shibuya-ku, Tokyo
Event Name: Torriden Pop-up Store "Moisture Room
Event Start Date: 2025-10-08
Event End Date: 2025-10-27
Admission fee: Free: Advance reservations required (QR code in front of the venue or from the official website)
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
Event Period: 2025-10-08 - 2025-10-27
