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Sweet XO Good Grief, a store on Takeshita-dori in Harajuku that is the talk of the town for its Takeshita Paradisus, baby-bottle drinks, and Shinakochan productions! Read in Japanese

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Sweet X-O Good Grief Takeshita-dori Store

We went to "Sweet X-O Good Grief", a popular store on Takeshita-dori in Harajuku! The "Baby Tapi" store produced by Shinakochan has a very long line, but this store is not as long as "Baby Tapi" and the waiting time is very short.

Produced by Shinakochan, a very popular TikTok and YouTuber, this is a spot where you can enjoy pop and cute sweets and drinks.

With a colorful menu that looks great on SNS, this store is especially popular among the younger generation.

There were many goods of Takeshita Paradisu.

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Shinako's store here is also very popular!

Colorful cotton candy is the specialty!

The best thing about this store is its colorful and high-impact cotton candy.

The pinks, blues, purples, and other colors are as vibrant as a rainbow, and are sure to be a photo-stealing sight!

The pop design is typical of Harajuku and perfect for enjoying while walking down Takeshita-dori!

However, when we visited around 6:00 p.m. on this weekday, they were already sold out. If you want to be sure of purchasing one, we recommend that you visit early in the day.

There are also many other cute and attractive sweets on the popular menu produced by Shinakochan, such as "baby bottle soda," "poochie soft-serve ice cream," and "unicorn tears.

Popular baby bottle soda

The second most popular menu item after cotton candy is a baby bottle-shaped drink! Baby bottle soda.

It comes in light blue, pink, and other colorful liquids and can be customized with soda, calpis, or other contents. The drink is served with a straw inserted into the top of the bottle.

The bottles can be taken home, so you can keep them as a memory, another reason for their popularity!

It is especially popular among young women and students, and it was impressive to see many people taking pictures of the bottles when they were purchased at the store.

There are many options for customization, and the following combinations are available:

  • Base drink: soda, calpis
  • Color: light blue, pink, purple
  • Additional toppings: more sizzling carbonation, less sweetness, etc.

It is fun to enjoy original combinations!

458 yen (as of 2025/09/05 11:15 | according to Rakuten Market)

Store interior & crowds

Although we were able to enter the store relatively smoothly on weekdays, there are sometimes lines early on weekends and holidays.

Weekdays are recommended if you want to avoid the crowds, especially since the restaurant is crowded with Shinako's fans and tourists.

Also, there is no space to sit inside the store, and the benches along the aisle at the entrance are the only places to sit.

It is best to enjoy eating and walking around after purchase.

There are many other sweet stores along Takeshita-dori, so you can enjoy a stroll through Harajuku with a Sweet X-O Good Grief drink or cotton candy in hand.

¥1,280 (as of 2025/09/05 11:15 | Rakuten Market research)

Selling Takeshita Paradisu goods and Shinako-chan goods.

In the store, perfect for souvenirs! Original goods were also sold.

There were original goods produced by Shinako-chan, goods of Takeshita Paradisu, and limited items.

Some items were sold out.

T-shirts, bags, key chains, and other items for fans.

It is also good to purchase them as a commemorative gift.

¥1,331 (as of 2025/06/22 23:39 | according to Rakuten Ichiba)

Is this the same store where you often see colorful cotton candy on Takeshita-dori?

Sweet X-O Good Grief also has colorful cotton candy products, but they are sometimes sold out. The giant colorful cotton candy shop often seen on Takeshita-dori is located on the second floor of the building right next door.

Summary

It was a space where even adults can enjoy themselves by returning to their childhood. Sweet XO Good Grief" is a store where you can enjoy pop and cute sweets and drinks that look great on SNS.

The colorful cotton candy and baby bottle drinks in particular offer a unique Harajuku experience.

Be sure to stop by when you visit Takeshita-dori!

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Takeshita Street

Sweet X-O Good Grief Store Information

Note that the food log says the restaurant closes at 7:00 p.m., but it closed at 6:00 p.m. on this weekday!

Store Name: Sweet XO Good Grief Harajuku Takeshita Street

Address: Harajuku 77 Building 1F, 1-16-6 Jingumae, Shibuya-ku, Tokyo

Regular holiday: Every 3rd Tuesday of the month

Phone number: 03-5413-6683

Store URL: https://sweetxojapan.wixsite.com/sweetxo

Tabelog URL: https://tabelog.com/tokyo/A1306/A130601/13201974/

Number of seats: Only benches in the aisles of the store

Nearest station: 235m from Harajuku Station

Opening Date: 2016-11-07

Weekday Business Hours: 11:00 - 18:00

Holiday Business Hours: 11:00 - 19:00

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