Labubu x Coca-Cola Series of Stories [Story Description] Snow Mountain Adventures, Jimomo and Secret

Read in Japanese

Lovebub and Coca-Cola spin a snowy mountain winter tale.

Imagine this.
A ski resort where white snow is falling.
There, the mischievous and curious monster Labubu appears with a red can of Coca-Cola.

With him is Zimomo, the leader of the Lovebub tribe of elves.
Zimomo has returned from the human world and has prepared a special Coca-Cola for his friends.

The winter adventure begins.

In the snowy mountains, the friends are playing to their heart's content.
Some are sitting on the sofa drinking Coca-Cola, others are snowboarding down the snowy mountain, others are building snowmen....

Lovebub appears as "Surprise Shake" wearing a Santa hat or "Happy Factor" with a red scarf.
Along with his mischievous smile, he is depicted enjoying the holiday season.

And in their hands, there is always an ice-cold Coca-Cola.
A moment of toasting with friends turns into a special memory in the snowy mountains.

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The winter story of the Labubu x Coca-Cola series

Labubu and his friends land on a snowy mountain.

The setting is a ski resort covered in snow.
In a pure white world, the Labubu and their friends enjoy winter adventures while sharing Coca-Cola with their friends.

The appearance of Jimomo and his gift to his friends

At the center of the story is Jimomo, an elf who leads the Lovebub tribe.
When Zimomo returns from the human world, he brings a special bottle of Coca-Cola for his friends.
His spikes on his tail give him a different presence from the Lovebubs.

Holiday scene for the Lovebubs

• Surprise Shake: Lovebub wearing a Santa hat and holding up a bottle of Coke
• Happy Factor: Lovebub wearing a red scarf and holding a Coke can

Running through the snowy mountains or toasting while relaxing on the sofa....
Each of them looks like a scene from a winter picture book.

The Secret's Climax

There is also a special scene hidden in this winter story.

LABUBU Express (figure version, appearance rate 1/120)

LABUBUU rides in a small red truck, with a full load of Coca-Cola in the back.
This is the figure of the "winter delivery man" who drives through the snow and brings smiles to the faces of his friends.

MYSTERIOUS GUEST (plush version, appearance rate 1/72)

A lovebug peeks out from a large Coca-Cola can.
It's like a "secret guest" suddenly appearing at a snowy mountain feast.
The joy of finding it is the climax of the story itself.

Blind Box = Fragments of a Story

Opening a blind box is like turning the pages of a picture book.
Each lovebug is a "frame" of a story about the snowy mountains.

When you complete the collection, you will have a winter picture book in your hands.
Even if only one of them appears, a special winter scene will be yours.

Q&A｜Questions about the stories

Stores in Harajuku where the Lovebu x Coca-Cola series is sold

It was sold at PICNIC on Takeshita-dori, SUP PLUG TOKYO, and SNKRDUNK FLAGSHIP STORE. Detailed store locations are listed here.

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Summary of stores where LABUBU and POPMART products can be purchased in Harajuku and Shibuya [Information on September 8, 2025] PICNIC Takeshita Street Store, ...Stores where LABUBU and POPMART products can be purchased (Harajuku/Shibuya area) For those who are looking for LABUBU and POPMART products, this is a must-see!

See also: POPMART

Summary

The Labubu x Coca-Cola series is,

• A holiday adventure set in a winter ski resort
• Labubu and his friends laugh with Coca-Cola in hand
• A rare secret brings the story to a climax

The collection features figures and plush toys that tell a "heartwarming little story " of the Coca-Cola family.

Each time you open the collection, your heart will beat faster, and each time you put them together, the story will deepen.
This winter, why not experience the magical story of Coca-Cola with Lovebu?