What is Mellojoy Squeeze?
Mellojoy Squeeze is a popular brand for its cute appearance and "melt-in-your-mouth" comfort. Mellojoy Squeeze is so popular that it sold out immediately!
In this article, we will explain what kind of brand Mellojoy Squeeze is and why it is so popular so that even first-timers will not be confused. Why are they so popular? Where can I buy it? to help even newcomers get confused. You'll also learn about the standard series, price guidelines, and the blind box system.
Mellojoy Squeeze (Mellojoy) Basics
- Genre: Squeeze-type stress relief toy/blind box (you can't see what's inside until you open it)
- Characteristics: A wide variety of tactile sensations, from "whipped" softness that is smooth like a cloud to "elastic" softness that stretches and returns to its original shape.
- Main sales channels: official mail order, TikTok's LIVE (live commerce).
- Approximate price range: Approximately ¥1,399-¥2,799 per blind box (depending on series and availability).
Why so popular? (Summary of key points)
- Tactile quality: Highly rated for its "feel" of pushing, gripping, and stretching. Highly resilient and playable over and over again.
- Enjoyment of "opening the package": Blind and secret experience keeps the excitement for a long time.
- SNS compatibility: ASMR and videos of opening and feeling the product are appealing → Word of mouth spreads.
- Live immediacy: pinned products during delivery → payment is completed within the app. A strong lead to buy with momentum.
- Sense of limitation: The cycle of sold-out and restocked products stimulates the desire to buy.
Where can I buy?
Sales timetable (approximate)
LIVE (TikTok)
Start time and sales format (single item/set)" vary depending on the sales times. Check the announcement post. Before or after 20:00 of the start of the live: LIVE sales often start (follow the announcement on the day of the live).
Official Mail Order (Japan)
Easy to see inventory list and series page. Free shipping line and notes. Product replenishment time around 12:00 noon: regular time for new product additions and stock replenishment guided by the official (from profile and announcement posts).
Note: Blind products are basically non-cancellable after opening. Be sure to check the page notes before purchasing.
Standard and popular series (examples)
- Fantasy Bakery: Cakes/breads and other sweets. Mainly whipped fluffy touch.
- Non-Toasted Toast: Toast and cream "chunky and thick" type. Strong visual appeal.
- Rice Brick: Unique rice motif. The "squeezing" sensation when you push it back is fun.
- Mysterious Macarons: Light texture and color variations are appealing. The price is also affordable.
Check the points to note for the first time
- Blinds are not selectable → Enjoy the "wearing" of the blinds as a prerequisite.
- For LIVE, it is important to prepare in advance for stable line and payment settings (see Part 2 for details).
- Avoid direct sunlight, high temperature and high humidity for storage (to prevent stickiness and deterioration).
Conclusion
MEROJOY is "fun to touch, fun to open, and fun to be a part of the community" - the trifecta!
In the next issue, we will explain how to buy on LIVE (TikTok).
FAQ
Store Name: mellojoyjapan
Store URL: https://www.mellojoyjapan.com/
