What Is Mellojoy Squishy? Popularity, How to Buy & Best Series

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What is Mellojoy Squeeze?

Mellojoy Squeeze is a popular brand for its cute appearance and "melt-in-your-mouth" comfort. Mellojoy Squeeze is so popular that it sold out immediately!
In this article, we will explain what kind of brand Mellojoy Squeeze is and why it is so popular so that even first-timers will not be confused. Why are they so popular? Where can I buy it? to help even newcomers get confused. You will also be able to understand the standard series, the price range, and the blind box system.

メロジョイスクイーズとは?(Mellojoy)人気の理由・買い方・定番シリーズを初心者向けに解説

Mellojoy Squeeze (Mellojoy) Basics

  • Genre: Squeeze-type stress relief toy/blind box (you can't see what's inside until you open it)
  • Characteristics: A wide range of tactile variations, from "whipped" softness that is smooth like a cloud to "elastic" softness that stretches and returns to its original shape.
  • Main sales channels: official mail order, TikTok's LIVE (live commerce).
  • Approximate price range: Approximately ¥1,399-¥2,799 per blind box (depending on series and availability).

<a href="https://jp.mercari.com/item/m62952687073?afid=7191929119" style="width:200px;height:200px;background:#eee;"}" target="_self "><img decoding="async" src="https://ambassador-system.mercari.com/v1/i?id=m62952687073&svc=m" style="line-height:0;width:200px; height:200px;object-fit:contain;"/></a><div style="padding:12px 0;width:100%;text-align:center;"><a href="https://jp.mercari.com/item /m62952687073?afid=7191929119" style="width:200px;height:32px;background-color:#E32B36;border-radius:4px;line-height:14px;text- align:center;color:#fff;font-weight:bold;border:0;font-size:12px;display:inline-flex;justify-content:center;align-items:center;" target="_self">Buy Now</a></div></div></center> <h2 class="wp-block-heading">Why so popular? (Summary of key points)</h2> <ol start="1" class="wp-block-list is-style-num_circle -list-under-dashed"> <li><strong>Tactile quality</strong>: press, hold, stretch Highly rated for its "pleasant feeling. Highly restorable and can be played repeatedly. </LI> <LI><STRONG>"Enjoyment of opening the package"</STRONG>: The excitement lasts long because it is blind and secret. </li> <li><strong>SNS compatibility</strong>: ASMR and opening/feeling videos look great, and word of mouth spreads. </li> <li><strong>Live immediacy</strong>: pinned products during delivery→complete payment within the app. A strong lead-in to buying with momentum. </li> <li><strong>Limited availability</strong>: The cycle of selling out and restocking stimulates the desire to buy. </li> </ol> <figure class="wp-block-image size-full size_xs"><img decoding="async" width="1946" height="1946" src="https://thistokyo.com/ja /wp-content/uploads/2025/08/imgi_58_DSC00972.jpg" alt="" class="wp-image-40231"/></figure> <center><div style="background:#fff;width: 240px;height:330px;box-sizing:border-box;border:1px solid #ccc;display:flex;flex-direction:column;justify-content:flex-start;align- items:center;"><div style="line-height:0;"><img decoding="async" src="https://static.jp.mercari.com/assets/img/common/jp/logo_ horizontal.png" width="105"></div><a href="https://jp.mercari.com/item/m64677209003?afid=7191929119" style="width:200px;height:200px; background:#eee;"}" target="_self">

Where to buy?

Sales Timetable (approximate)

LIVE (TikTok)

Start time and sales format (single item/set)" will change depending on the sales session. Check the announcement post. Before or after 20:00 of the start of the live: LIVE sales often start (follow the announcement on the day of the live).

Official Mail Order (Japan)

Easy to see inventory list and series page. Free shipping line and notes. Product replenishment time around 12:00 noon: regular time for new product additions and stock replenishment guided by the official (from profile and announcement posts).

Reference: https://www.mellojoyjapan.com

Note: Blind products are basically non-cancellable after opening. Be sure to check the notes on the page before purchasing.

Standard and popular series (examples)

  • Fantasy Bakery: Cakes/breads and other sweets. Mainly whipped fluffy touch.
  • Non Toast Toast: Toast and cream "chunky and thick" type. Strong visual appeal.
  • Rice Brick: Unique rice motif. The "squeezing" sensation when you push it back is fun.
  • Mysterious Macarons: Light texture and color variations are appealing. The price is also affordable.

Check out the points to keep in mind for the first time

  • Blinds are not selectable → Enjoy the "wearing" of the blinds as a prerequisite.
  • For LIVE, it is important to prepare in advance for stable line and payment settings (see Part 2 for details).
  • Avoid direct sunlight, high temperature and high humidity for storage (to prevent stickiness and deterioration).

Conclusion

MEROJOY is "fun to touch, fun to open, and fun to be a part of the community" - the trifecta!

In the next issue, we will explain how to buy on LIVE (TikTok).

FAQ

Where can I buy Mello Joy?

Mostly through official mail order and LIVE sales on TikTok.

Can I choose what's inside the blinds?

You cannot choose. The trick is to enjoy exchanging and displaying them on the premise of wearing them.

How much is the price?

Approximately ¥1,399 to ¥2,799 per box.

Melojoy Search Results

If you are unable to purchase the product on the official website or TikTok LIVE, you may be able to find the product for sale on secondary sales sites such as Mercari and Amazon.
However, since many of the listings are not official sales, we recommend that you carefully check the price, seller, and product condition (unopened or not) before purchasing.

Mercari / Amazon

店名:mellojoyjapan

お店のURL:https://www.mellojoyjapan.com/

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