LABUBUBU New "WHY SO SERIOUS" series not yet released in Japan! Thorough introduction of all characters [with secret information] POP MART Read in Japanese

New POP MART "WHY SO SERIOUS" series is now available!

The new products, yet to be released in Japan, will be available in blind boxes on the POP MART website in the U.S.

On Thursday, October 9, 2025 at 19:00 PST, the WHY SO SERIOUS Series - Vinyl Plush Pendant Blind Box will be available at the official POP MART online store. The price is $42.99.

Reference: https://www.popmart.com/us/products/3866/WHY%20SO%20SERIOUS%20Series-Vinyl%20Plush%20Pendant%20Blind%20Box

Outline of the product

• Brand: POP MART
• Product name: WHY SO SERIOUS Series - Vinyl Plush Pendant Blind Box
• Release Date: October 9, 2025 at 19:00 (PST)
• Price: $42.99
• Size: approx. 16 cm (6.29") in height
• Material: Polyester fiber / PVC / ABS
  　(padding: polyester fiber / PP particles / PU)
• Ages: 15 years and up

🎁 1 box = 1 random figure
🎁 Guaranteed complete with purchase of full set (8 pieces)

Design lineup (total 8 types + 2 secret types)

Each figure has a red nose as a charm point. Comes with a hanging strap to carry around as a bag charm or key ring.

Regular lineup (8 kinds)

• Juggling Clown
• Rainbow Jelly Bean
• Flame Clown
• Shadow Joker
• Silver Mist Clown
• Crimson Dancer
• Lumino Feast
• String Puppet

Secret

• Bubblegum - 1/40
• Moonlit Mask - 1/80

WHY SO SERIOUS Series - In-Depth Character Introduction

POP MART's newest "WHY SO SERIOUS" series features a total of eight different clowns plus two secret clowns, all with unique personalities. All of the circus-themed designs feature the trademark red nose. The new plush and vinyl figures are sure to tickle the collector's fancy.

Juggling Clown

This popular character, wearing a red and blue clown hat and star-patterned pants, juggles energetically. With the flamboyance of a circus star, he is the face of the series. The character has an outstanding presence when hung, and will surely attract attention when carried around as a keychain.

Rainbow Jelly Bean

The yellow pointy hat and rainbow-colored decorations on this cute crown are just like candy. As the name suggests, it pops like candy and has an atmosphere that brightens up the surroundings. It also features a large blue ribbon and "Just Smile" embroidery on the chest.

Flame Clown

Fluffy red hair and a blue outfit are impressive. The yellow pom-poms on her hat accentuate her classical clown-like appearance. The slightly sad expression on his face makes us imagine the story behind the scenes.

Shadow Joker

The black-based costume with red and white accents. Despite its dark atmosphere, it has a somewhat cute presence. The one-eyed clown makeup is distinctive and will be popular among fans who prefer chic designs.

Silver Mist Clown

Dressed in a silver and black striped costume, this tightrope walker is a striking figure. The monotone design is stylish, with gold pom-poms standing out against the monotone background. The calm atmosphere makes it easy to display, and it is recommended for adult collectors.

Crimson Dancer

A clown in a crimson dress sits on a trapeze. The design is both cute and bewitching, and is one of the most glamorous in the series. Dancing on the stage of a circus, she looks like a ballerina in the leading role.

Lumino Feast

The ivory and gold crown of the Lumino Feast series is a beautifully designed, elegant and elegant piece of jewelry. The figure is beautifully co-starring with the stars in the night sky, giving it the most magical atmosphere of the series. Its tearful expression is striking and gives it a special presence in the collection.

String Puppet

With its black hood and yellow skirt, this puppet's crown is suspended on a string. The design has a slightly mysterious and melancholic atmosphere, and is fun to display as a production piece. When placed in an interior, it expands the storytelling potential of the piece.

Secret: Bubblegum

A pop design with a green hat, purple overalls, and colorful balloons. Although the emission rate is low (1/40), it adds a bright color to the world view of the series. Just having this rare character is enough to make you feel happy.

Super Secret: Moonlit Mask

The mask features a gold and silver half-colored hat and red and black checkered pants. The mysterious crown reminds one of moonlight at night. The rate of appearance is only 1/80, making it an extremely rare and coveted collector's item.

Package specifications

• Single box size: 7.09" (approx. 18cm) high x 4.33" (approx. 11cm) wide
• Display box size: 17.52" (approx. 44.5cm) W x 7.28" (approx. 18.5cm) H x 8.07" (approx. 20.5cm) D

You can enjoy the "thrill of opening" that only a blind box can provide.

Features and Attractions

✔️ The mix of different materials (plush and vinyl) gives it a luxurious feel.
✔️ Hanging strap can be attached to a bag or keys
✔️ Circus motifs look great when displayed on a wall
✔️ collectible for secret collectibles

Check out the video!

Check out the actual movement and cuteness on the official POP MART SNS.

🎥 Of ficial TikTok video here
🎥 Of ficial Instagram post is here

Both videos are based on the motif of a circus stage, and the moving clowns are very cute! The quality of the video makes you think, "I want to collect all kinds of clowns! The quality is so perfect that it makes you think, "I want to collect all kinds of clowns!

Frequently Asked Questions (Q&A)

Summary

The "WHY SO SERIOUS" series is a series that maximizes the characterization that POP MART is known for. With its unique collection of clowns, you can recreate the story of the circus in your own home.

📌 The release in Japan has not yet been decided, but fans can wait with anticipation for future developments.
📌 Don't miss the videos on TikTok and Instagram! They are so cute in motion, you'll want to collect all of them.

👉 Click here for the official page in the U.S.
WHY SO SERIOUS Series - Vinyl Plush Pendant Blind Box | POP MART

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