October 10, 2025 11:00 New " WHY SO SERIOUS Series" Plush Pendant to be Released in Japan
POP MART's new "WHY SO SERIOUS" series will be released in Japan on October 10!
The new series of vinyl and plush blind boxes is finally available. A total of 8 types + 2 secret characters will be introduced in depth; sales have already started at POP MART's official online store, and video reviews are being posted on SNS one after another. Check out the latest LABUBU series now!
Product Overview
- Brand: POP MART
- Product name: WHY SO SERIOUS series plush pendant
- Release date: October 10, 2025 at 11:00
- Price: ¥3,740
- Size: Approximately 16 cm (6.29 inches) in height
- Material: Polyester fiber / PVC / ABS
(padding: polyester fiber / PP particles / PU) - Ages: 15 and up
🎁 1 box = 1 random figure
🎁 Guaranteed complete with purchase of full set (8 pieces)
Resale Information
Restock date and time information
It will be restocked on October 15, 2025 at 16:00!
Design lineup (total 8 types + 2 secret types)
Each figure has a red nose as a charm point. Comes with a hanging strap, allowing you to carry it around as a bag charm or key ring.
Regular lineup (8 kinds)
- Juggling Clown
- Rainbow Jelly Bean
- Flame Clown
- Shadow Joker
- Silver Mist Clown
- Crimson Dancer
- Lumino Feast
- String Puppet
Secret
- Bubblegum - 1/40
- Moonlit Mask - 1/80
WHY SO SERIOUS Series - In-Depth Character Introduction
POP MART's newest "WHY SO SERIOUS" series features a total of eight different clowns plus two secret clowns, all with unique personalities. All of the circus-themed designs feature the trademark red nose. The new plush and vinyl figures are sure to tickle the collector's fancy.
Juggling Clown
This popular character, wearing a red and blue clown hat and star-patterned pants, juggles energetically. With the flamboyance of a circus star, he is the face of the series. The character has an outstanding presence when hung, and will surely attract attention when carried around as a keychain.
Rainbow Jelly Bean
The yellow pointy hat and rainbow-colored decorations on this cute crown are just as cute as its name. As the name suggests, it pops like candy and has an atmosphere that brightens up the surroundings. It also features a large blue ribbon and "Just Smile" embroidery on the chest.
Flame Clown
Fluffy red hair and a blue outfit are impressive. The yellow pom-poms on her hat accentuate her classical clown-like appearance. The slightly sad expression on his face makes us imagine the story behind the scenes.
Shadow Joker
The black-based costume with red and white accents. Despite its dark atmosphere, it has a somewhat cute presence. The one-eyed clown makeup is distinctive and will be popular among fans who prefer chic designs.
Silver Mist Clown
Dressed in a silver and black striped costume, this tightrope walker is a striking figure. The monotone design is stylish, with gold pom-poms standing out against the monotone background. The calm atmosphere makes it easy to display, and it is recommended for adult collectors.
Crimson Dancer
A clown in a crimson dress sits on a trapeze. The design is both cute and bewitching, and is one of the most glamorous in the series. Dancing on the stage of a circus, she looks like a ballerina in the leading role.
Lumino Feast
The ivory and gold crown of the Lumino Feast series is a beautifully designed, elegant and elegant piece of jewelry. The figure is beautifully co-starring with the stars in the night sky, giving it the most magical atmosphere of the series. Its tearful expression is striking and gives it a special presence in the collection.
String Puppet
With its black hood and yellow skirt, this puppet crown is suspended on a string. The design has a slightly mysterious and melancholic atmosphere, and is fun to display as a production piece. When placed in an interior, it expands the storytelling potential of the piece.
Secret: Bubblegum
A pop design with a green hat, purple overalls, and colorful balloons. Although the emission rate is low (1/40), it adds a bright color to the world view of the series. Just having this rare character is enough to make you feel happy.
Super Secret: Moonlit Mask
The mask features a gold and silver half-colored hat and red and black checkered pants. The mysterious crown reminds one of moonlight at night. The rate of appearance is only 1/80, making it an extremely rare and coveted collector's item.
Package specifications
- Single box size: 7.09" (approx. 18cm) high x 4.33" (approx. 11cm) wide
- Display box size: 17.52" (approx. 44.5cm) W x 7.28" (approx. 18.5cm) H x 8.07" (approx. 20.5cm) D
You can enjoy the "thrill of opening" that only a blind box can provide.
Features and Attractions
✔️ mixing different materials of plush and vinyl gives it a luxurious feel
✔️ It can be attached to bags and keys with a strap for hanging
✔️ Circus motif world view looks good even when decorated
✔️ collectible for secret collectibles
Check out the video!
Check out the actual movement and cuteness on the official POP MART SNS.
🎥 Of ficial TikTok video here
🎥 Of ficial Instagram post is here
Both videos are based on the motif of a circus stage, and the moving clowns are very cute! The quality of the video makes you think, "I want to collect all kinds of clowns! The quality is so perfect that it makes you think "I want to collect all kinds of them!
Click here for the official page
https://www.popmart.com/jp/products/7884/WHY%20SO%20SERIOUS%20%E3%82%B7%E3%83%AA%E3%83%BC%E3%82%BA%20%E3%81%AC%E3%81%84%E3%81%90%E 3%82%8B%E3%81%BF%E3%83%9A%E3%83%B3%E3%83%80%E3%83%B3%E3%83%88
Frequently Asked Questions (Q&A)
Will the product be available in Japan?At this time, the product is only confirmed for sale on the official U.S. website. Plans for release in Japan have not yet been announced, but we expect it in the future.
How big is it?It is approximately 16 cm tall, slightly larger than the iPhone 16 (14.7 cm tall).
What are the chances of winning the Secret?Bubblegum is 1/40 and Moonlit Mask is 1/80, which are very rare.
If I buy the full set, do I always get all the varieties?Yes, there are no duplicates in the set of 8, and if you find the same one in the set, there is an exchange policy.
Summary
The "WHY SO SERIOUS" series is a series that maximizes the characterization that POP MART is known for. With its unique collection of clowns, you can recreate the story of the circus in your own home.
Don't miss the 📌 TikTok and Instagram videos! The moving figures are so cute, you'll want to collect all of them.
