What is MOOOSH SQUISHY? Harajuku’s Popular Squishy Store by iBLOOM (Takeshita Street Guide)

Read in Japanese

What is MOOOSH SQUISHY? | The Trendy Squeeze Toy Store in Harajuku

Located near Takeshita Street in Harajuku, Tokyo , MOOOSH SQUISHY (
) is the official squishy specialty store for the hugely popular brand "iBLOOM."

The moment you step inside, you’re enveloped in a soft, sweet scent,
and a world reminiscent of a dessert shop unfolds before you.

Just the bottom line
👉 If you’re looking for a “soothing and cute” experience in Harajuku, this is the place.
👉 An interactive shop where you can touch, smell, and choose.

What Are Squeezes? | "Therapeutic Goods" That Even Adults Can't Resist

Squeezes are “soothing items” designed to be enjoyed by touching them.

• A unique, soft-to-the-touch feel
• An addictive quality that makes you want to squeeze them over and over
• Cute appearance

It became popular around 2014, mainly among elementary and junior high school girls,
it has now established itself as a popular stress-relief item among adults as well.

What is iBLOOM? | A Globally Popular Brand

iBLOOM is a Japanese squeeze toy brand,

• marshmallow-like softness
• a sweet scent
• stunning design

are its defining features.

In particular, its signature piece, the "Marshmallow Squeeze,"
is said to be of “the highest quality.”

What’s more…
It’s also hugely popular overseas
(in the U.S., Thailand, China, etc.)

A brand spreading “KAWAII culture” around the world

Store Report | Simply “Cute × Soothing”

The store is a “kawaii” space with a pink color scheme,
with an impressive sight of squishies lining every shelf.

What stood out the most

• 🍞 Realistic-looking bread and dessert-themed squishies
• 🧸 Character-themed items (Pom Pom Purin, Kuromi-style, etc.)
• 🎁 Random items like the "Peach Lottery"
• 🎯 An extensive selection of capsule toys (gacha)

It’s fun just to look at them, but being able to touch them is the biggest draw!

Get hands-on! Experience-based shops are unbeatable

The biggest highlight of this store is right here 👇
There are tons of samples on display that you can freely touch

You’ll see what I mean when you actually touch them…

• Fluffy
• Chewy
• Slowly springs back—memory foam

This is seriously addictive.
Here’s why so many people say, “Once you touch it, you’ll buy it.”

Here’s what makes the Harajuku store special

Harajuku-exclusive colors available

It’s a big plus that there are items you can only buy here

You might have to wait in line on weekends

Be careful, as it tends to get crowded, especially in the afternoon

They have a great selection of capsule toys

Perfect for a quick visit

Recommended for people like this

• Looking for cute spots in Harajuku
• People who love supporting their favorite idols or characters
• People looking for soothing goods or stress-relief items
• Looking for souvenirs to take overseas

This is a shop that everyone —from kids to seniors— can enjoy!

Summary: If you're looking for a "relaxing experience" in Harajuku, this is the place

• Not just cute—it’s an “interactive experience”
• A shop that appeals to all five senses through texture and scent
• Among Harajuku’s shops, this one offers “exceptionally high satisfaction”

Related Articles

Squeeze Articles

Articles on Takeshita Street

Store Information

Official Online Store
https://i-bloom.shop/

Twitter: https://twitter.com/mooosh_squishy/
Instagram: https://www.instagram.com/mooosh_official/