Conclusion: You’ll be most satisfied with your purchase at MOOOSH SQUISHY Harajuku if you choose from the three categories: “Character,” “Food,” and “Surprise.” In particular, Harajuku-exclusive items and random-selection items are well worth buying on the spot.
Located near Takeshita Street in Harajuku, this is a specialty squishy shop and the official store for the popular brand iBLOOM. What sets it apart is that it’s not just a retail store, but an experiential shop.
・You can actually touch the items to feel their texture ・Enjoy the thrill of opening random items ・You can play games like raffles and gachapon
Character-themed squishies really stand out in the shops. Pom Pom Purin and Kuromi are especially popular.
Pom Pom Purin is known for its round shape and softness; the slow rebound when you squeeze it feels great, making it easy to recommend even to first-time buyers! With a perfect balance between its cute appearance and soft texture, it’s especially popular among women.
Kuromi features a purple-based design with a slightly more mature vibe. It’s not just cute but also fashionable, making it a popular choice for fan merchandise. It tends to resonate more with a slightly older demographic than Pom Pom Purin.
Harajuku Exclusive Color | A must-have you can only get here
The limited-edition color series is a particular highlight at the Harajuku store.
・Features a wide range of pastel and soft colors ・These items are hard to find at other stores or online ・Restocks are irregular, making them highly sought-after
The Bear series, in particular, is very popular and is a staple item often seen on social media.
Marshmallow BOX | A popular product that lets you enjoy the unboxing experience
The Marshmallow Box is popular among those who enjoy the element of surprise.
・Contents are random and include multiple varieties ・Includes a secret item ・You won’t know what you get until you open it
It’s not just about the product—the unboxing experience itself is what makes it special! There are many ways to enjoy this with friends—buying them together and showing each other what you got—making for a quintessentially Harajuku experience.
Squeezes for Boys | Surprisingly Wide Variety
While squeezes are often thought of as products for women, there are actually many items designed for men and children as well.
Characters like the Minions are popular with both boys and girls and make great gifts. Car and vehicle-themed squishies are fun to squeeze because they change shape, making them highly playful. There are also novelty items like poop-themed toys, which sell surprisingly well thanks to their unique texture.
A key feature of our lineup is that it caters to both families and tourists.
The food-themed items are the best way to experience the appeal of iBLOOM.
・Bread items like melon bread and sliced bread ・Fruit-themed items like bananas ・Sweets like cakes and cheesecakes
They look incredibly realistic, and many of them are scented. They are made of slow-rebound foam that slowly returns to its original shape when touched, providing a highly satisfying tactile experience.
Combining the three elements of appearance, scent, and texture, this is a category with many repeat customers.
Surprise Egg | Its appeal lies in its collectibility
The Surprise Egg series, featuring egg-shaped capsules, is also popular.
・Contents are random ・Compact size makes them easy to collect ・Designed to make you want to collect the whole series
The price is relatively affordable, so many people buy multiple items. They are especially popular among those who enjoy collecting them.
Differences in the random-style variants
Marshmallow BOX is a box-type random product. Surprise Eggs are capsule-shaped and highly collectible. Lotteries are a draw-based format with winners and losers.
Since each offers a different kind of experience, they are designed to make you want to try multiple ones.
Gacha (Capsule Toys) | An accessible entry-level product
Gachapon machines are also set up inside the store, offering a casual way to try them out.
・Prices are around 400 yen ・Mostly mini-sized items ・Secret items included
Easy to choose for first-timers or as souvenirs. A key advantage is that you can enjoy them even in a short amount of time.
Lottery | The content with the highest experiential value
The lottery is the most exciting attraction in the store.
・A system where everyone wins something ・The grand prize is extra large ・It’s fun to play with friends
It feels more like an event than a purchase, resulting in high satisfaction. It’s also excellent as a tourist attraction.
MOOOSH SQUISHY Harajuku is a shop that combines shopping with hands-on experiences.
・The joy of touching ・The joy of unboxing ・The fun of guessing
Because these three elements come together, this is a store in Harajuku where customers tend to spend more time.
If it’s your first visit, you’re less likely to go wrong if you focus on the three main categories: character-themed, food-themed, and surprise-themed.
Pochip
