What is Perfume Closet?
Perfume Closet" is a project started by the three members of Perfume to connect with fans by incorporating the world of their music and costumes into fashion. They have continued to release clothing and sundries inspired by their live performances and songs, and each new collection attracts a lot of attention.
The 10th pop-up store held at Laforet Harajuku in September 2025 provided a special space to experience Perfume's world view, and the venue was crowded with fans every day.
PochipSold out one after another! Popular fashion items
What caught the eye at the event were the fashionable clothes that Perfume actually wears. Hoodies, blouses, skirts, dresses, and other fashionable designs based on black were on display.
Especially noteworthy were,
- Nebula Romance-inspired trench coats and mini dresses
- shirtdresses and bustiers inspired by the "COD3 OF P3RFUM3 ZOZ5" live tour
and other series. Many fans tried them on, and the most popular items were sold out on the same day.
potipDebut commemorative accessory "Moon Shape" series
Special for fans is the accessory featuring Perfume's major debut date = September 21, 2005.
- Moon Shape by 2005 09 21 Pinky ring (9,000-13,000 yen)
- Moon Shape by 2005 09 21 2-way necklace (16,000-20,000 yen)
The "Full Moon Day"-inspired accessories were items that symbolized Perfume's history, and had a limited edition feel befitting the 20th anniversary.
SEIKO collaboration wristwatch
An even bigger hit was the SEIKO collaboration wristwatch "Perfume Closet Watch.
- SALE price: 32,000 yen
- Made of stainless steel
- Limited edition with serial numbers available
This is a special edition with the Perfume Closet logo, and is a valuable souvenir as well as for everyday use. The limited quantity made it inevitable that it would sell out.
A full lineup of wallets, sundries, and accessories
In addition to fashion, miscellaneous goods and accessories were also popular.
Satin bucket hats
Hair milk and skin care
Simple leather wallets in black or beige
Logoed tote bags and handkerchiefs, cute sundries featuring cat and dog silhouettes
Many of these items are already "Sold Out!
It is highly collectible, and many fans buy them every time they are sold out.
PochipAtmosphere of the venue
The white-based venue is a space where visitors can fully enjoy Perfume's world view, with large posters and mannequin displays.
When we actually visited the venue, we were impressed to see that many female customers were experiencing the fun of wearing the same things as Perfume, picking up clothes and choosing accessories.
Collaboration Food & Drink
In conjunction with the Perfume Closet, limited menu items were also available at restaurants in Laforet Harajuku.
2nd floor ovgo Baker Meiji St., Tokyo
- GISHIKI Salty Chocolate Chip Cookie
- Perfume Closet Orange Earl Grey Cookie
2nd floor MILK MILK MILK!
- Nebula Romance Kuromitsu Green Tea Latte
- Nebula Romance Strawberry Mocha
Purchasers of the menu items will receive a Perfume Closet original paper luncheon mat as a free gift.
This was a project to enjoy Perfume's world view not only in fashion but also in food.
Perfume POPUP store on Takeshita-dori Avenue
In September 2025, a Perfume exhibition (POPUP) was also held on Takeshita-dori, which attracted many fans as it was just after the announcement of their hiatus (cold sleep). You can read more about the costume exhibition and the photo booth in this report!
Frequently Asked Questions (FAQ)
It was held at Laforet Harajuku for 7 days from September 18 (Thu) to 24 (Wed), 2025 at "CONTAINER" on the 2nd floor. Hours are 11:00 - 20:00 (until 19:00 on the last day). More details can be found on Laforet Harajuku's official Instagram .
Fashion items such as dresses and coats just like Perfume wears, the "Moon Shape" series of accessories commemorating their debut, watches made in collaboration with SEIKO, wallets and miscellaneous goods were sold. Popular items were sometimes sold out on the same day. Archives of past events can be found on the official Perfume Closet news page .
Some items may be sold at the official Perfume Closet online store. However, many pop-up limited items and limited-quantity items are not sold online, so you are advised to purchase them onsite. → See the official Perfume Closet website for past online sales.
The "Moon Shape" series, introduced in September 2025, is based on the full moon of Perfume's major label debut date (September 21, 2005); it is a symbolic design commemorating a special day for Perfume.
The Perfume Closet and SEIKO collaboration wristwatch is priced at 44,000 yen (tax included) and is made of stainless steel. SEIKO's official announcement can be found here.
Yes, there were. Limited menu items were available at restaurants on the 2nd floor of Laforet Harajuku.
- GISHIKI Salty Chocolate Chip Cookie" and "Perfume Closet Orange Earl Grey Cookie" at ovgo Baker Meiji St.
- MILK MILK MILK!" offers "Nebula Romance: Kuromitsu Green Tea Latte" and "Nebula Romance: Strawberry Mocha".
In addition, a Perfume Closet original paper luncheon mat was given to those who ordered from the menu.
Due to the popularity of the event, Perfume Closet has been held on an irregular basis with new collections. Details of the next event will be announced on the official Perfume website and Laforet Harajuku official page.
Yes, there are. Perfume Exhibition (POPUP) was held at Takeshita-dori around the same time. There were costumes and photo exhibits, and the message about the cold sleep announced on September 21, 2025 also attracted a lot of attention. → Click here for the Perfume exhibition (POPUP) report and details of the cold sleep announcement.
Summary: Perfume Closet is a must-see next time!
Laforet Harajuku "Perfume Closet" in September 2025,
- Stylish clothes that keep selling out
- Debut accessories
- SEIKO collaboration watches
- Sundries and leather goods
and a wide range of lineup attracted fans.
The situation was such that "you have to come on the first day to get the item you want," so early arrival is a must for the next and future editions.
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Outline of the event
A large visual of Perfume was displayed on the exterior of the building, giving it a special feel already from the entrance. There were many female visitors, giving the impression that this was a fashion event that attracted a lot of attention.
Store Name: Laforet Harajuku 2nd floor CONTAINER
Address: 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
Store URL: https://www.perfume-web.jp/cam/closet/
Nearest station: Meiji-jingumae〈Harajuku〉 station, 1 minute walk from Exit 5
Opening Date: 2025-09-18
Event Name: Perfume Closet
Event Start Date: 2025-09-18
Event End Date: 2025-09-24
Admission fee: free
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
Event Period: 2025-09-18 - 2025-09-24
