The wildly popular Ester Bunny has opened at Kiddyland in Omokado, Harajuku! Limited-edition merchandise and photo spots

"Esther Bunny" Finally Opens Its First Permanent Store in Harajuku

" Esther Bunny " is a pop and girly rabbit character designed by Korean-American artist Esther Kim.Gaining popularity across Asia, the character has seen a rapid surge in fans in Japan, particularly among Gen Z. The long-awaited permanent store, “Esther Bunny Lovely Store,” opened on April 24, 2026, inside “Omokado” at the popular Harajuku destination, Tokyu Plaza Omotesando!

Welcome to a dream world of all-pink

The store is located on the 4th floor of Tokyu Plaza Omotesando “Omokado,” inside the Kiddyland Omokado store. Upon entering, you’ll be greeted by a cute, pink-themed space.In-store decorations, such as bunnies wearing polka-dot ribbons and bunnies dressed in staff-style outfits, perfectly capture the Esther Bunny aesthetic.

The store’s concept is “ Love myself, Love yourself.” It carries a message of cherishing the feelings of loving oneself and others, making it a special place where you can experience excitement and tenderness in a space enveloped in pink.

A Must-Visit Photo Spot! The Big Bunny Welcomes You

Standing at the storefront is a massive “ Big Bunny.” This cute pink-and-white bunny warmly welcomes every visitor. As a photo spot guaranteed to look great on social media, many customers have already taken commemorative photos here. If you visit Harajuku, be sure to snap a memorable photo at this spot.

A wide variety of limited-edition items available only here

The biggest draw is the wide variety of limited-edition items available exclusively here. To celebrate the grand opening, the following items are now on sale.

Limited-Edition Items

• Esther Bunny 3-Charm Keychain (2 types available)
  • Price: ¥1,078 (tax included)
  • Limit 3 per transaction
• Esther Bunny Clear Sticker 3-Pack (6 designs total)
  • Price: ¥935 (tax included)
  • Limit 3 items per transaction

Pre-release Items

In addition to limited-edition items, we also have a selection of items available for pre-release nationwide.

• Esther Bunny Plush (8 varieties total)
  • Standing Ver.: ¥3,300 (tax included)
  • Crawling Ver.: ¥3,190 (tax included)
• Silicone Smartphone Strap (2 types)
  • Price: ¥1,650 (tax included)
• Secret Smaroid (2 cards per pack, 12 varieties total)
  • Price: ¥418 (tax included)

Since quantities are limited for both items, we recommend getting your favorite colors and characters early!

The Charm of Esther Bunny

Esther Bunny is a character designed by Esther Kim, an artist born in Los Angeles and raised in Tokyo. Its defining feature is a unique worldview born from her experiences with diverse cultures and values.

Alongside its pop and girly visuals, the character continues to strongly convey a message of self-affirmation: “Love yourself.” This message resonates with people across generations and cultures, garnering particularly enthusiastic support from Gen Z across Asia and Japan.

A Rising Star in Harajuku’s Trend Spots

Esther Bunny’s permanent store is sure to attract even more attention as a trendy spot in the Harajuku and Omotesando area. A new mecca has been born where “kawaii” culture and Gen Z lifestyles intersect.

With limited-edition merchandise, photo opportunities with Big Bunny, and a space enveloped in the “Love Yourself” message that Esther Bunny cherishes—it’s a spot worth visiting that has it all. Be sure to stop by while you’re out supporting your favorite idols in Harajuku or shopping in Omotesando!

Store Information

Instagram: @estherbunny_jp
X (Twitter): @estherbunny_jp