Vivienne Westwood CAFE Experience Report｜Decor, Menu, Limited Edition Goods Read in Japanese

Introduction: The brand's first café lands in Aoyama

In September 2025, Vivienne Westwood's new flagship store opened in the Omotesando/Aoyama area, and the accompanying café , Vivienne Westwood CAFE, finally made its debut.
The cafe, the first of its kind in Japan, is a special space that concentrates the brand's history and new concepts, and has been the talk of the town among fashion and cafe lovers since its opening.

I actually visited on a Sunday evening and had a hot latte. Here, I would like to introduce in detail the experience, the atmosphere of the store, the menu, and the limited-edition goods.

Store interior design: A fusion of the brand's new concept and traditional Japanese beauty

The interior of the Aoyama store, which integrates a café and a store, is more than just a "café with a store.

• Concrete and wood flooring
• Industrial-inspired Vivienne Westwood original fixtures
• Archive wall display

In addition to the brand's typical worldview, the Aoyama store incorporates uniquely Japanese elements and craftsmanship throughout.

Particularly striking are the lacquered red vertical lattice panels, reminiscent of temple and residential facades. The panels are placed on both floors to create a sense of rhythm and transparency while letting in soft light.
In addition, the curving walls, which are made using traditional plastering techniques, will be decorated with new artwork exclusive to the Aoyama store, featuring the brand's iconic "orb motif" in a playful design with overlapping lines.

The inspiration for the café is the legendary World's End store in London, founded in 1971.
The iconic clock that spins backwards on a 13-hour clock and the historical fixtures and wall colors are used to draw visitors into the brand's story.

 

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The Hot Cafe Latte I actually ordered

I got a Hot Cafe Latte (¥690 ).

• The barista carefully brews one cup for each order.
• More milk, mellow and easy-drinking mouthfeel.
• The cute cup with the logo on it adds to the brand experience.

The staff's handiwork seen over the counter is also impressive, and their uniforms incorporate Vivienne shirts, creating the impression that "working here itself is part of the brand".

Menu: British Food and Cafe Drinks

At the café, you can enjoy not only drinks but also British-style snacks and baked goods.

• A variety of original blend coffees (hot/ice, latte, Americano, etc.)
• Scones (with clotted cream and jam) made with Vivienne Westwood's original blend of flour and plenty of butter
• Shortbread from Leeds of Caithness, a long-established Scottish bakery
• British sweets such as financiers

The price range is relatively easy to use, with drinks around ¥600-700, and takeout is also available. This price range for a brand café was a bit unexpected.

Limited-edition goods: A variety of stylish and practical items

Another fun aspect of the café is the limited-edition goods available only here.

• Mugs
• Tumblers
• Key chains
• Coasters
• Plates

All of them are boldly designed with Vivienne's typical graphics and logos and make you feel good just by holding them. On the day I visited, there were many customers picking up the goods, and I saw people taking pictures and posting them on SNS.
I decided not to go this time, but next time I would definitely like to buy a mug or tumbler.

Q&A (Frequently Asked Questions)

Conclusion

Vivienne Westwood Cafe was born in Aoyama, Omotesando,
Vivienne Westwood Cafe is more than a place to have a cup of coffee, it is a place to experience the brand's world view.

• The interior incorporates concrete and wood.
• Lattice panels and plastered walls fused with the beauty of Japanese tradition
• Reversible clock reminiscent of the London flagship store
• British sweets and original goods

All of these elements can only be found here. This is a must-visit new spot for fashion lovers as well as those who enjoy visiting cafes.

Conclusion