MUSINSA's huge building floating in Shibuya at night
MUSINSA TOKYO POP-UP STORE 2025" appeared on Park Avenue in Shibuya.
It is one of the largest pop-up stores in Japan by MUSINSA, Korea's largest fashion platform, and all three floors are crammed with Korean brands.
I visited the store around 6:30 p.m. on Monday.
It is so popular that people line up even at night, and the entire building is lit up and very glamorous.
Once inside, I could feel the excitement of young people who love Korean fashion.
Who would you recommend it to?
- People who are interested in Korean brands and K-fashion
- People who want to see brands they have only seen online "in person
- Young fashion/beauty lovers who want to enjoy "hands-on" pop-ups
- People who are looking for a photo spot to enjoy posting photos and SNS
po tipAdmission requires on line reservation + app registration
LINE reservation is required for admission, and MUSINSA app registration is mandatory inside the venue.
You cannot proceed to the upper floors (2F and 3F) without installing the app and logging in.
The app is linked to the QR code of the item on display, which can be read to immediately purchase the item at the online price.
There was also a special setup with up to 40% off + 20% point rebate.
Register here: https://global.musinsa.com/jp/promotion/tokyopopup_2025
Fashion trends of visitors
Customers were mostly high school students to women in their early 20s.
Mannish and sporty styles such as "tight-fitting TOPS, wide pants, sweatpants, and jersey material" were seen in many of the outfits.
The cap rate was also high, giving the overall look a "Korean street x Y2K" vibe.
You can experience the fashion trend just by looking at them.
2F] Apparel floor: A collection of popular K brands!
The 2nd floor is the main floor where fashion brands gather.
There was a wide range of lineup from Korean street, Y2K, and city girl styles.
List of popular apparel brands
| Brand Name | Characteristics/Taste |
|---|---|
| CRANK | Fusion of lace-up and street. Popular with girl crush. |
| RONRON | Casual girly design. Cat logo T-shirts and pink tops are popular. |
| LOW CLASSIC | Minimalist and sophisticated adult design. Mainly monotone colors. |
| FLAREUP | Specializes in "sweet and spicy" coordinates with gathers and frills. |
| YOUH&E | Y2K + street. Striped patterns and graphic T-shirts are trendy. |
| MALIM ROLI | French girly + casual. Ribbon motifs are popular. |
QR codes are attached to the price tags, which can be read with a smartphone to link to the MUSINSA online store.
It was a new experience for me to be able to compare prices, and to be able to purchase and have it shipped directly to my doorstep.
3F] MUSINSA BEAUTY: New stars of Korean cosmetics are all here!
The 3rd floor is dedicated to beauty brands.
A photogenic space with pink and white as its base color, it was well-stocked with everything from skincare to makeup.
List of popular beauty brands
| Brand Name | Characteristics |
|---|---|
| Oddtype | A hot topic on SNS in Korea. Lips and blushes that produce glowing skin are popular. |
| Whizzy | Colorful packaging and lightweight tints. |
| R&R Beauty | Lip and eye products with minimalist designs are rapidly gaining popularity. |
| Phykology | Natural skin care. Recommended for fans of natural products. |
| Abib/Torriden | Highly moisturizing and soothing skincare brand also popular in Japan. |
Tester tables with mirrors are set up so that visitors can try out the products at their leisure.
This is a rare opportunity to actually try out the latest Korean cosmetics.
potipAccessories & Bags Zone
The fashion accessories and bags area is also very popular.
A wide variety of trendy designs are available, ranging in price from 5,000 yen to around 15,000 yen.
List of popular bag brands
| Brand Name | Characteristics |
|---|---|
| heta | Slim and fashionable bags. Silver and pink are popular colors. |
| masna rulez | Leather style & street style. Can be used for unisex. |
| ennego | Croc and patent materials are popular, and many Korean models wear them. |
| Stain | Simple and clean texture. Good for casual wear and commuting. |
In addition to bags, wallet chains, phone shoulders, and hats are also available,
Overall, I got the impression that " Korean trend accessories are all here.
The I'm donut collaboration also made an appearance!
There is also an "I'm donut?" pop-up cafe on the 3rd floor.
However, it closes early, around 6:00 pm.
When I visited at 6:30 p.m., there was already a sign saying "Closed for today.
Those who go during the daytime may enjoy a donut break.
Plenty of photo spots!
The area in front of the central escalator is a standard photo spot.
Many people took pictures with the MUSINSA logo and brand sign in the background,
It was a stylish space where people could aim for "Ei Ei".
Summary｜A space where you can "experience" Korean trends
Even though you are in the middle of Shibuya, you feel as if you are visiting a popular store in Hongdae, Seoul.
The event was truly a "five-sense experience of the world of MUSINSA," combining the app, photo booth, and real sales.
It is not an "online shopping experience" but an offline event where you can touch, experience, and "discover" the brand, making it a highly valuable pop-up. If you meet any of the following conditions, it is well worth a visit:
- Interested in Korean brands and trends
- You want to see, try on, and buy actual products
- You are looking for a photo spot that looks good on SNS
- You want to get discounts and exclusive novelties
FAQ
Basic Information.
Store Name: MEDIA DEPARTMENT TOKYO
Address: 19-3 Udagawa-cho, Shibuya-ku, Tokyo
Store URL: https://global.musinsa.com/jp/promotion/tokyopopup_2025
Nearest station: 5 minutes walk from Hachiko Exit of Shibuya Station, along Koen-dori Avenue
Event Name: MUSINSA TOKYO POP-UP STORE 2025
Event Start Date: 0025-10-03
Event End Date: 2025-10-26
Admission fee: Free of charge (LINE reservation + MUSINSA app registration required)
Weekday Business Hours: 11:00 - 20:00
Holiday Business Hours: 11:00 - 20:00
Event Period: 0025-10-03 - 2025-10-26
