MEROJOY is a brand of handmade "soft and fluffy" squeezers. Blind boxes (the contents of which are not revealed until the box is opened) are popular. The official store for Japan is mellojoyjapan.com, which has a note on the product name "[Blind box] [Cannot be cancelled after opening]" and basically says that the product cannot be cancelled after opening.
On the official website, there is a banner displaying free shipping for orders over 5,000 yen.
The official overseas website (US) claims that the product is "made of 100% food grade silicone" and is characterized by its soft touch and restorative properties.
Overview of MeroJoy
What is it made of? Squeeze toy that enjoys a super soft and unique tactile experience. It features "tactile play" that restores itself when pushed, squeezed, or stretched.
The product is mainly sold in a blind box format, in which the contents are not revealed until the box is opened one by one. This is clearly stated in the product name of the official store for Japan.
Where can I buy it? In addition to the official website for Japan and the official overseas website (with Japanese page), there are announcements of live-streaming sales on Instagram and TikTok. Secondary distribution is available on Mercari and other sites.
Examples of major series
Fantasy Bakery, Finger Tart, and other "sweets" themes. The product is listed on the product page with a blind "cannot be cancelled after opening" sign.
Food variations: A lineup of squeezers with the image of toy foods, such as "Cream Cheese Bread" and "Ice Cream Bar.
Daily life and weather motifs: Cute daily life characters such as "teru teru bozu" are also available.
Pricing and Availability Tips
Price example: There is a series that is officially labeled for Japan as a blind box at 2,199 yen (varies by series).
Availability and sales timing: There is a "nightly live streaming guide (e.g., starts at 8pm)" on the official Instagram, and the product may sell out quickly right after the launch. Obtaining at flea markets is also an option.
There are seven reasons why Mello Joy is "buzz-worthy.
Tactility (material) The official product is made of 100% food-grade silicone and has a "super soft, mousse-cake-like" feel, making it ideal for stress-relief applications. The ability to recover to its original shape when touched is also a key point.
Blind Box "Opening Experience The official Japanese product name clearly states "blind box/no cancellation after opening, " and the excitement at the moment of opening the box and the desire for a "hit (secret)" are motivating factors for purchasing the product. The price range of approximately ¥1,399-¥2,799 makes it easy to try.
The "secret" and random nature of the collection increases the enthusiasm for collecting. Secret design" has become a hot topic in opening videos, and "random design" is clearly stated in descriptions of parallel products on Amazon, creating a desire for comps and a culture of exchange.
Immediacy of LIVE commerce (TikTok Shop) TikTok has a specification that allows for instant in-app purchases from LIVE and feeds. The product pinned on the feed -> Buy now / cart is short, and the design allows users to reach payment at the "moment they want it".
Limited availability and "out-of-stock" display encourages purchasing. The "No Longer Available" sign on eBay indicates that the product is no longer available , and the value of the secondary distribution is visible, which encourages people to "buy it now.
ASMR/opening videos on social networking sites Videos of the "super soft and satisfying squeeze" experience are mass-produced on TikTok/Instagram, and the "good feeling" is transmitted visually and aurally, leading to nomination purchases.
Community heat level (live simultaneous viewing) Although it is based on user contributions, there are times when several thousand people gather at 8:00 p.m. in the evening to watch the videos. The atmosphere of the competition itself becomes an "event" and reproduces popularity.
-Supplemental information: Typical series (e.g. Supplement: The "showmanship" of typical series (e.g. Fantasy Bakery, Non Toast Toast, Rice Brick, Mysterious Macarons, etc. ) with blind and sold-out displays is also very strong. Cute appearance x experience of opening the package x live sales = a lot of people get addicted to the product.
Frequently Asked Questions
Can I choose what's inside?
Basically, it is random because of the blind specification. Check each product page to see if a full set is available.
Are there any smells or stickiness?
Squeeze toys may have a smell peculiar to the material. The official description of the product is "soft with a unique emulsion feeling," and it is best to keep them out of direct sunlight, high temperatures, and humidity.
Where to find information?
Check the official website, the store for Japan, and the official Instagram/TikTok accounts. New items and restocking information may be posted on live-streaming.
How to purchase via LIVE (TikTok Shop)
Mello Joy is often sold on TikTok's LIVE (Live Shopping) and can be purchased directly within the app. The buying process is the same as the official TikTok purchase flow.
Open LIVE Watch MelloJoy-related LIVE on the TikTok app (enter from feeds such as "Recommended", "Following", "LIVE", etc.).
Tap the product link/ basket (🛍) Go to the product page from the store link that appears above the pinned product or creator name on the screen.
Buy or Add to Cart Confirm the price and contents (single item/set, number of blinds, etc.), then select "Buy" → Shipping address and payment to confirm. You can also make a payment at once after adding to cart.
You can also buy from the TikTok Shop tab in the "Videos", "Live", and "Shop" sections of the app.
Payment Methods (Japan)
Credit/debit (Visa/Master/JCB/AMEX), PayPay, convenience store payments, etc. are accepted (summary as of July-August 2025).
Which account to buy with? (Approximate)
Melojoy-related LIVEs are on TikTok and distributed under the Melojoy name and related creators (e.g., account page/Live announcement posts, etc.). The specific delivery varies from day to day, but sometimes an announcement is made to start around 8:00 p.m. (just an example).
Examples of LIVE-specific sales formats
There are times when 3 pieces are sold as a set, and some users report that the unit price is "the price of a set of 3 pieces" (varies depending on the time of the year).
When buying on the official website (for reference)
Cancellation/Returns: Orders can be cancelled within 48 hours of placing an order, but returns must be made within 30 days of receipt and must be unused and in the original box. See official Refund Policy for details.
Shipping: Average 3-5 business days to ship, 7-10 business days after shipping. Orders that include pre-orders/awaiting orders may be shipped in batches, with the first batch being the first to arrive.
Free Shipping Terms: "Free Shipping over 5,000 yen" is displayed on the page for Japan.
For LIVE (TikTok Shop) purchases, the order page and help in the app will be your contact point ("Shop" tab -> "Help" -> "Contact Us").
The latest version of the TikTok app + Shop tab is ready to use. Payment method and shipping address should be registered ahead of time to speed up the accounting process (also completed in the app on the flow) TikTok Support
It tends to be crowded right after the start of the event, so enter LIVE a few minutes before -> check for pin products.
Some times it is easy to get into a battle, so make sure your connection is stable (Wi-Fi recommended) and add to cart → purchase immediately. Some experiences have been seen that the products are difficult to purchase / sell out quickly.
Common stumbling blocks
Misjudging the number of sets or pieces (e.g., price for a set of 3). Check the product name and description carefully.
Wrong address: Officials also state that "incorrect shipping address is the responsibility of the buyer. Contact support as soon as possible.
Orders that are mixed with pre-orders/awaiting orders may be shipped in separate shipments. Don't panic if the arrival order goes back and forth.
Also read
What is Mellojoy Squeeze? （ What is Mellojoy Squeeze? Mellojoy Squeeze is a popular brand with its cute appearance and "melt-in-your-mouth" feel. Mellojoy Squeeze is so popular that it sold out immediately! In this article, we will explain how to use Mellojoy Squeeze for the first time...
Precautions (to prevent problems)
No cancellations after opening the package. The product name clearly states that "opening the package on the spot" at LIVE is the best part of the delivery, but please understand that opening the package does not mean that it cannot be returned.
Cancellation/Return Conditions For official website purchases, there is a 48-hour cancellation and 30-day return policy (unused, original box), etc. For LIVE purchases, please follow TikTok's order management and help.
Shipping & Free Line Shipping 3-5 business days + 7-10 business days for delivery / Free shipping for orders over 5,000 yen (based on site); LIVE purchases depend on seller's settings, so be sure to check the shipping cost on the order page.
Beware of resale prices. A number of Meljoy items are available on flea markets, but in some cases they are more expensive than LIVE/official. It is recommended to aim for official/Live availability first.
Maintenance of Payment Methods. Japanese TikTok Shop guides you to pay by credit card/debit/PayPay/convenience store. PayPal has a lot of basic unexpected information, so mainly prepare the aforementioned means.
How to use official support For delayed, incorrect, or undelivered deliveries, go to "Shop→Help→Contact Us" in the app.
On the official TikTok Live website, the following items are listed: "Blind Box," "No Cancellations After Opening," and "From 1,399 Yen. The official TikTok account in Japan is listed above. Sales announcements can be found on their profiles and posts.
Release time (approximate JST)
Official website and purchase status
Users have reported that the official site is often replenished and stock is displayed around 12:00 JST.
There are also many experiences that the product sells out very quickly and even in the cart, and several users have confirmed that it is very difficult to purchase the product.
Everyday at 12:00: Announcement of new product additions and stock replenishment in the TikTok store (Japanese account information).
Around 20:00 daily: Many times TikTok LIVE sales are held (many announcements and posts start at 20:00). (*Date may vary. Check each account's announcement on the day for the latest information.)
Standard items listed on the official online store. Prices are shown as examples on the page.
Fantasy Bakery (¥1,699)
Non Toasted Toast (¥2,799)
Rice Brick (¥2,199)
Mysterious Macarons (¥1,399)
The Old Castle at Night (First) (¥1,999)
Puppy Toast (with price tag)
Dopamine Kingdom (No.1) (2,599 yen)
Japanese Food Series (1st set) (¥2,099) All have blind labeling & a note that they cannot be cancelled after opening.
Reason:
Because the series name, price range, and blind/non-cancelable notation are clearly indicated on the official mail order product list (URL above).
Because the 12:00 replenishment is indicated in the Japan TikTok profile guide, and the 20:00 LIVE start announcement can be confirmed in multiple posts. (Note that some users have reported that some LIVE sessions sell out in a few minutes.
Examples of typical series
Fantasy Bakery, Non-Toasted Toast, Rice Brick, Mysterious Macarons, Japanese Food Series, etc. All of these are blind labeled & note that they cannot be cancelled after opening.
What to buy first?
Luxury Souffle The product name says "If you are in doubt, this is the one! Recommended for beginners. You can start with a box here (1,999 yen). This is a "melt-in-your-mouth" type that gently sinks and returns.
Stretchable Cheese If you want to add another type of cheese, this is the one (1,799 yen). As the name suggests, it stretches out and is a great comparison because it is completely different from soufflés in terms of texture.
For another box on a budget, try Mysterious Macaron (1,399 yen). They are light, small, and have a cute design.
The basic rule for all of them is that they are blindfolded and the product name includes the phrase, "No cancellation after opening.
Do the series differ in terms of tactile comfort?
The key word for MEROJOY as a whole is "the tactile feeling of an emulsion that is as smooth as a cloud. On top of that, each item sometimes has a texture description (in English).
Whipping Cream Texture Soft like whipped cream that sinks in softly and returns to its original texture. You can see this description on some of our luxury soufflés. If you are a first-timer, this is the place to start.
Thick Cream Texture A "thick" texture with a firm, chewy feel. Toast and cheese products are marked with this description (clearly indicated in the official US product name).
Elastic/Stretch This is a type of product that can be played with not only by pushing but also by pulling. The "Elastic Cheese," as the name of the series implies, is mainly designed to stretch the cheese.
How to buy without fail (shortest route)
Buy two boxes with different textures: Experience the difference in character between "Luxury Souffle (whipping type)" and "Stretchable Cheese (stretching type)".
Once you have decided on a favorite texture, move on to another series of the same texture (e.g., "I like the whipped type" → add "macarons ").
Approximate prices: soufflé ¥1,999 / cheese ¥1,799 / macaroon ¥1,399 (varies depending on availability and times).
Mello Joy Search Results
If you are unable to purchase the product on the official website or TikTok LIVE, it may be available for sale on secondary sales sites such as Mercari and Amazon. However, since many of these listings are not official sales, we recommend that you carefully check the price, seller, and product condition (unopened or not) before purchasing.
Potip
